JordanFurlong + facebook   172

Branding in the Age of Social Media
As a central feature of their digital strategy, companies made huge bets on what is often called branded content. The thinking went like this: Social media would allow your company to leapfrog traditional media and forge relationships directly with customers. If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. Businesses have invested billions pursuing this vision. Yet few brands have generated meaningful consumer interest online. In fact, social media seems to have made brands less significant. What has gone wrong?
marketing  brand  facebook 
february 2016 by JordanFurlong
Twitter, to Save Itself, Must Scale Back World-Swallowing Ambitions - The New York Times
Even if Twitter intends to remain a public corporation — because there does not seem to be much appetite, nor a very obvious mechanism, for investors to take it private — it’s time for Mr. Dorsey to reset expectations for what his company can become. Twitter should think of itself and portray itself to investors as more of a public utility than as a business that never stops growing, and that could ever hope to approach the market value of Facebook.


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“Maybe Twitter is not meant to be the most popular band in the world,” said Anil Dash, a longtime user of Twitter and the chief executive of ThinkUp, a start-up that intends to improve how people use social networks. “Maybe it’s meant to be merely Pearl Jam and not U2, and maybe Twitter could find equilibrium as a company with an enterprise value of merely $5 billion.” (At the moment, the market values Twitter at about $10 billion.)
facebook 
february 2016 by JordanFurlong
Is LinkedIn All It Was Cracked Up to Be? – Slaw
We have asked people about LinkedIn Pulse – a fairly new development. Pulse had been around since 2013 and got a major redesign in June of 2015. You can read more about it at http://www.theverge.com/2015/6/17/8793547/linkedin-pulse-news-reader-app-update. While there are those who trumpet it, we have yet to see much in the way of people crossing over to post their work on Pulse. It sure doesn’t strike us as a runaway success. There are simply too many sources of data coming at us and people have to choose.
facebook 
november 2015 by JordanFurlong
Is LinkedIn Losing Its Luster for Lawyers? - Robert Ambrogi's LawSites
Increasingly, however, I find myself to be of two minds about LinkedIn. On one hand, I continue to see its usefulness to lawyers as a directory and means of making connections. At the same time however, I am bothered by the fact that, as LinkedIn’s membership has soared, so has the level of useless noise, unwanted spam and pointless connection attempts.
facebook 
october 2015 by JordanFurlong
Why Slack could be the future of conferences | The Verge
Here’s how it played out at XOXO Festival, the 4-year-old creative playground curated by internet heroes Andy Baio and Andy McMillan. The Andys, as they are collectively known, bring together comic-book artists, web developers, musicians, designers, startup CEOs, and other creative types to discuss the challenges and triumphs of making things independently, online and off. They limit attendance to about 1,000 people chosen through a lottery; the people who attend include many of the forward-thinking types you once found at South By Southwest. And this year, more than a month before the festival, they created a Slack team that anyone attending was free to join. (Slack was among the festival’s sponsors.)
cle  facebook 
september 2015 by JordanFurlong
We Just Crossed 1 Million Writers on Linkedin. Here’s What We’ve Learned About Why You Keep Posting | Daniel Roth | LinkedIn
We just reached an incredible milestone for the LinkedIn publishing platform: 1 million professionals have now written a post on LinkedIn. They’ve used the platform to discuss the future of work, the state of their industries, what companies are getting it right and which aren’t and how the professional world can be a better place.
facebook  publishing 
august 2015 by JordanFurlong
The fashionable embrace of social media
At the risk of stating the obvious, social media is supposed to be social. This means conversation, interaction, dialogue and sharing. It takes two (or more). It requires listening skills. There is little evidence of these, even in the award-winning feeds.

There are vast missed opportunities here. First, in a world where buyers of legal services have to try ever harder to distinguish between numerous “expert”, “commercial” “client-focused” and “collegiate” law firms, quality of social interaction emerges as a precious differentiator.
facebook 
august 2015 by JordanFurlong
Inside the sad, expensive failure of Google+
Chris Wetherell, the founder of Google Reader, one of the company's earlier social efforts, pins the shortfall of Google+ to something more fundamental. "It wasn’t going to be why Google existed unlike the way it was for Twitter or Facebook," he says. "It was the wrong company at the wrong time."
facebook 
august 2015 by JordanFurlong
Studying the link economy — BuzzMachine
There are two creations of value in media online: the creation of content and the creation of a public—an audience*—for that content. Online, content with no links to it has no value because it has no audience. It gains value as it gains links. Thus something of worth is created on each side of a click.
media  publishers  it  facebook 
august 2015 by JordanFurlong
Facebook Instant articles update - Business Insider
Facebook's experiment to publish news articles has gotten awfully quiet — three weeks after everyone was freaking out about it
facebook 
august 2015 by JordanFurlong
Five Ways to Revive Your LinkedIn Profile - Attorney at Work - Attorney at Work
Finally, here’s a little secret from the editor’s desk. The first thing I do when presented with a new author or source is to type “Your Name LinkedIn” right into the Google search box. Before checking your website bio or any other directory listing. Assume that’s exactly what your prospective clients are doing, too. So, it’s worth a little time to keep your profile polished — and make a good showing (over that pesky ballerina) on Google searches for your own name.
facebook 
august 2015 by JordanFurlong
Which Social Media Sites Are Important for Lawers - Attorney at Work - Attorney at Work
Kristi A. Dosh: If you’re on no other platform professionally, you should be on LinkedIn. It’s the most comprehensive social media platform for professionals, providing opportunities to do the following:
facebook 
august 2015 by JordanFurlong
Negotiating for News — Whither news? — Medium
Facebook did not set out to dominate the distribution of news. Neither did news organizations choose to let it. But now we are there, with Facebook providing a sizable and growing share of traffic to news — even before the advent of Instant Articles. Twitter, YouTube, Instagram, Snapchat, Apple— they all present what we used to think of as our news to our readers. And so it is time to have a serious discussion about the principles and business terms at stake in this new era of distributed journalism.
media  publishing  facebook 
july 2015 by JordanFurlong
What Just Happened? – AVC
1/ the social media phase of the Internet ended. this may have happened a few years ago actually but i felt it strongly this year. entrepreneurs and developers still build social applications. we still use them. but there isn’t much innovation here anymore. the big platforms are mature. their place is secure.
facebook  future  it 
january 2015 by JordanFurlong
In-House Counsel and Social Media | Lexpert Magazine
For in-house counsel, “swamped with work and running at top speed to keep up, social media represents a helpful shortcut to staying on top of key developments and identifying useful lawyers in certain areas,” says consultant Jordan Furlong. Calling Twitter “an extraordinarily effective mass-communication system,” Furlong, a senior consultant with Stem Legal Web Enterprises Inc., likens Twitter to “a river of information you step into every so often, to see what's going on in areas that matter to you.”
facebook  jf  clients 
february 2014 by JordanFurlong
MoFo Launches @MoFoWomen | Law Technology News
Feeling like you’ve hit a glass ceiling? There’s a Twitter feed for that. Morrison & Foerster have launched a new handle, @MoFoWomen to promote women in law and business, and to showcase women’s initiatives at the firm.
women  facebook 
february 2014 by JordanFurlong
Why content is key to exploiting social media in the legal sector | Lexis Nexis
It is clear to me that the minority of law firms and lawyers that are getting it right are using blogs as part of their “thought leadership” offering; that is, identifying a business issue that is of relevance to their target audience, providing insight into the impact of this issue on the client’s business (and this may involve commissioning research into the issue), and suggesting solutions for dealing with this issue through their blog postings. Social media technologies are in effect being used to disseminate thought leadership content – when in the past a paper report was printed and mailed – although using these platforms to engage in subsequent online debate and discussion around the chosen issue is achieving much less traction among clients. And this is the danger with social media: there is no substitute for getting out into the market and engaging directly with buyers of legal services to convince them that you/your firm’s legal and business insights will add more value to their business; you will not achieve this sat at your PC!
facebook 
may 2013 by JordanFurlong
Streams of consciousness : Columbia Journalism Review
Social-media tools allow anyone with a Facebook or Twitter account to play a role in determining how many readers a story reaches. And online communities such as the heavily trafficked Reddit enable readers to submit links to their favorite content, and vote up or down the content submitted by others, thereby changing a given item’s prominence on the site. The result is that the mainstream-media oligopoly is now just one force deciding what “the news” is and how important a story or image might be.
publishing  media  facebook 
may 2013 by JordanFurlong
Use of Algorithms to Assess Accuracy of Tweets — Implications — accesstojustice.net — Readability
A very timely article in Slate discusses the use of algorithms to assess the accuracy of tweets.  The immediate use is with the idea of helping law enforcement filter out the false from the accurate in rapidly developing situations.  The take away:
robolawyer  facebook 
december 2012 by JordanFurlong
Social Media Isn’t Dead: It’s Boring
It’s boring to talk simply about the tools because the tools are just a way to reach people. We can argue the details endlessly (I don’t believe much in Klout, for instance), and we can announce the premature death of Tumblr/Twitter/Facebook and whoever. But it doesn’t matter. When we talk about restaurants (the tools), we mostly talk about the food (the content). When we talk about bands (tools), we talk about whether the music resonates (the content). When we talk about a good book (the content), we never ask what type of computer it was written on (the tools).
facebook 
november 2012 by JordanFurlong
LinkedIn Endorsements Changes Everything. Here's Why | Inc.com
inkedIn isn't weighting endorsements in search results yet, but it will soon. This means, the more endorsements for your skills and talents that you get, the more often you'll appear in search results, the more trusted you'll be, and the more leads you'll potentially generate from LinkedIn.

So how do you get endorsements? There are two main ways I recommend:

1) Ask. Send out a dedicated email asking people you know for endorsements with a link directly to your profile. You can also send private messages via LinkedIn to your connections. Better yet:

2) Give others your endorsement. When you endorse others, they get notifications from LinkedIn, and will often reciprocate without your asking.
facebook 
november 2012 by JordanFurlong
Marque Lawyers: The team
Part of our growing and exceptionally clever Workplace Relations group, Caity knows how to harass, bully, discriminate against and wrongfully terminate employees - and why it’s not a great idea. She’s happy to share that knowledge, along with some pretty funny text messages.

Caity got off to a rocky start at Marque when she (literally) stepped on Pammy in her first week, but she is taller than the average Opal so it’s fair enough. Combining extreme height with freaky flexibility and double jointed elbows, she has some excellent party tricks and multiple sporting talents. She was also briefly the tallest person in India, something not many can claim.
facebook 
october 2012 by JordanFurlong
LinkedIn Announces Massive Update To Its “Pillar Product”, The Profile | TechCrunch
There’s now the notion of cross-referencing your details with connections. You can see where you’re alike, or have crossed paths in the past. The idea here is that you’ll want to add more data, so that you can have a better experience with LinkedIn. The more you share, the more accurate your profile is, the better LinkedIn can do to match you up with people you might know, or might want to know.
facebook 
october 2012 by JordanFurlong
Firms Need to Work Harder Online to Get GCs' Business and Attention
The key for law firms to take from this report, Simpson explains, is the need for more targeted communication. GCs don’t want to work to find the information they need—they don’t want more communication, they need better communication.
facebook  clients 
july 2012 by JordanFurlong
Twitter becoming key referral source for solicitors, says research | LEGAL FUTURES
There has been a massive increase in people using Twitter to ask for recommendations of professional service providers in the last two years, with solicitors one of the most in demand, according to research conducted for Orange Business.
marketing  facebook 
june 2012 by JordanFurlong
Doc Searls Weblog · After Facebook fails
So this post is an appeal to investors. Start thinking outside the cow, and outside the ranch. If you truly believe in free markets, then start believing in free customers, and in the development projects that make them not only free, but able to drive sales at a 100% rate, and to form relationships that are worthy of the word.
facebook 
may 2012 by JordanFurlong
Chinese Law Firms Get Social on Weibo, 'China's Twitter'
A number of China's law firms are now on Sina Weibo, the country's Twitter equivalent and its most popular social network. And, despite the government's watchful eye, some have taken the use of social networking further than their counterparts in the West.
facebook  china 
december 2011 by JordanFurlong
Lexis Says Social Networking Lags at Large Firms
Facebook, Google Plus, and Twitter get the most attention in the social networking field, but LinkedIn remains the most popular system for large law firms, a report from LexisNexis' Martindale Hubbell division has found.
facebook 
december 2011 by JordanFurlong
Turning Pages: Does Google+ Add to the Business of Law?
With last week's launch of Google+ Pages, Google announced that its social network is finally open for businesses. But is this new tool, which boasts more than 40 million users, ready for lawyers and law firms to start using for marketing and networking? And, perhaps of equal importance, are lawyers and law firms ready for Google+?
it  facebook 
november 2011 by JordanFurlong
'Evolve or die', and other puff about law firms and social media- Legalweek
Consider that in practical terms. A sizeable firm asked me recently if I thought it was worth setting up their own Twitter account. I said you need someone reasonably on the ball and motivated to take responsibility for it, it will take a least an hour a day of their time and it will take six months to a year before you build any kind of momentum. If you're prepared to accept that, then it's a nice communication tool to have, but it's certainly not yet essential or any kind of magic bullet. But you rarely see social media discussed in such practical terms for a business audience - it's either revolution or fraud.
facebook 
september 2011 by JordanFurlong
Deploying microblogging in organisations » Step Two Designs, Catherine Grenfell
Microblogging inside an organisation provides staff with the ability to post short messages to everyone in the organisation or a select group. A variety of online tools can be used, for example Yammer, SocialText or an internally built solution.
facebook 
august 2011 by JordanFurlong
Adios, Facebook and Twitter ... Hello, Google+
Cory Pavicich, the academic technology consultant at the University of Colorado, recently wrote a hilarious "Dear John" letter to Facebook about why he is migrating to Google+. He's not the first -- and won't be the last -- and I could not resist following suit:
facebook 
july 2011 by JordanFurlong
Twitter Usage by AmLaw 100 Firms | Legal Marketing: Social Media Edition
Thanks to Samantha Collier for her help in assembling this list of Firm Twitter accounts for the AmLaw 100. If we missed your firm’s primary Twitter account, please email that information to info@adriandayton.com
facebook 
july 2011 by JordanFurlong
Are Some Law Firms Too Big to Blog?
How many different ways can I say that clients hire the lawyer, not the law firm? How about the fact that more than 50 percent of web traffic goes directly to firm bios? Or that 51.4 percent of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence? The top two ways clients find lawyers are peer-to-peer referrals and web searches. Your online presence matters to buyers of legal services.
facebook  firms 
july 2011 by JordanFurlong
Content Strategies for Law Firm Marketers - Watch This - JD Scoop
For your reference here is an interesting video currently making the rounds: a smart conversation that deserves a listen if you are a law firm marketer who cares about using content in your marketing strategy.
marketing  facebook 
june 2011 by JordanFurlong
Facebook for Law Firms 4: ELPO Law Shares Lessons Learned « Shatterbox
A few weeks ago I wrote a very popular (for this site) post on what I thought ELPO Law was doing right with its Facebook business page — it even garnered a mention on the Lawyerist blog. As frequently happens in social media, the curator of that site, Robyn Davis Sekula, sent me a friendly acknowledgement on Twitter, and in the course of our correspondence she generously agreed to share some of the firm’s Facebook strategies and experiences in a guest post.
facebook 
june 2011 by JordanFurlong
Three Smart Moves Brought LinkedIn This Far - Judith Hurwitz - The Conversation - Harvard Business Review
I joined LinkedIn in 2007. I can't remember why. After connecting to a few dozen people, I still couldn't fathom what the purpose of LinkedIn was, especially for an already-established professional. Yes, I knew these people, but to what end were we connecting on this site? But for some reason I stayed on for the ride, more as an experiment than in any effort to gain value. I was fascinated with the platform this company was building and wondered what its business model might be. Even after I gave up wondering, I kept adding links.
facebook 
june 2011 by JordanFurlong
CHART OF THE DAY: Suddenly, LinkedIn Is A Traffic Firehose
LinkedIn product manager Liz Walker tells us the traffic is coming from a bunch of sources – mostly new products like LinkedIn.com/Today, newsletters, and LinkedIn News.
facebook 
may 2011 by JordanFurlong
You Are the Ad - Technology Review
What sets Facebook apart from online rivals, especially Google, is that its advertising is aimed not at influencing immediate purchases but at branding, something online ads have never done very well. "We're not really demand fulfillment, when you've already figured out what you're going to buy—that's search," explains Sandberg, bounding up to a whiteboard to circle the bottom of a classic "marketing funnel," representing the stage at which a purchase is completed. Circling the top half of the funnel, where consumers become aware of brands and consider buying their products, she adds: "We're demand generation, before you know you want something."
facebook  marketing 
april 2011 by JordanFurlong
Boomer Law! - Nolo's Legal Marketing Blawg
With the arrival of 2011, the oldest of the post-World War II Baby Boom generation will turn 65. In fact, every day for the next 19 years, 10,000 more will cross that threshold, notes the Philadelphia Bulletin. By 2030, a full 18 percent of the nation's population will be 65 or older, up a full five percent from current numbers.
solo  demographics  marketing  facebook 
march 2011 by JordanFurlong
Law Firm Twitteratigate – The Whole Story – The past, present and future practice of law
The blawgosphere has been awash over the past week or so with posts concerning what has become known as ‘Law Firm Twitteratigate’. I have commented on many of these posts and thought it might be useful to do a Roundup of all the posts involved in one place.
facebook 
january 2011 by JordanFurlong
What is Quora? Why should you use Quora? | Jeff Hester
If you haven’t heard of Quora, you should. It’s been getting a lot of buzz. What is Quora? According to their website, “Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. Quora was founded in April 2009 by Adam D’Angelo, who was previously CTO and VP of engineering at Facebook, and Charlie Cheever, who led Facebook Connect and Facebook Platform. Quora is privately held and funded by Benchmark Capital, and is based in Palo Alto, CA.”
facebook 
january 2011 by JordanFurlong
A strategic staged approach to LinkedIn — Slaw
Our firm recently launched a LinkedIn Campaign for Lawyers which encouraged all lawyers to create and maintain a profile on LinkedIn. Hicks Morley has a company profile on LinkedIn that contains the profiles of approximately 80 members. While a company account is beneficial to set up as a way to gain access to these profiles, the real marketing benefit comes from the exposure of individual lawyer profiles.
facebook 
january 2011 by JordanFurlong
Legal content on iPad and tablets : What's the business model for publishers and law firms? : Real Lawyers Have Blogs
Your target audience of clients and influencers will expect to see the type of content you share on blogs for free. Properly filtered and curated, your audience's demand for free content may surprisingly put you ahead of traditional legal publishers, whether they be Thomson-West, LexisNexis, or ALM who are looking to be paid for their content.
publishers  firms  facebook 
january 2011 by JordanFurlong
Kindle users form e-book “Lending Club” on Facebook
Just days after Amazon launched the ability to “lend” Kindle e-books to other users, the first “Kindle Lending Club” is already developing a strong userbase of people looking to swap e-books with others.
facebook  publishers 
january 2011 by JordanFurlong
How to create a compelling Facebook Page — Lawyerist
Facebook has millions of people spending millions of hours sharing and learning so it is logical that a page for your business would be an excellent opportunity for communicating and engaging with that network.
facebook 
january 2011 by JordanFurlong
THE SOCIAL NETWORK « ENL Legal Blog
Very few legal firms have really embraced Facebook as a legitimate media outlet. Only five of the top 30 firms in the UK. On the other hand, LinkedIn usage has increased dramatically – at the moment 3% of the 50 million LinkedIn users are lawyers… that is 1,500,000 lawyers on LinkedIn with each of the UK top 30 firms having a corporate presence on LinkedIn and 50% of the UK top 30 have LinkedIn groups for current employees. From surveys Hubbard One have conducted, they know that buyers of legal services use LinkedIn more than once a month for reviewing profiles (17%) and, most interestingly, taking calls based on a LinkedIn intro (10%). While not an overwhelming endorsement, clients and law firms are engaging with each other on LinkedIn. Looking lastly at blogs and microblogs (such as Twitter) only 37% of the UK top 30 have one (or more) blogs. With search engines like Bing and Google indexing blog and Twitter feeds, these represent a terrific way for firms to demonstrate specific
stem  facebook 
november 2010 by JordanFurlong
Legal Blog Watch
I have read many posts about "Twitter for Lawyers" over the past 12 months or so, but a new one from myCorporateResource is the best and most informative I've seen. Entitled "Twittering Classes: Lessons For and From the AmLaw 100," the article takes a detailed look at the state of Twitter-usage among big firms (see The American Lawyer's Am Law 100 2010 list) and offers sophisticated advice on what firms should and should not be doing. (via Above the Law).
facebook 
may 2010 by JordanFurlong
Glitch Brings New Worries About Facebook’s Privacy - NYTimes.com
There are financial motives behind the company’s moves. One of the ways Facebook makes money with its free service is by customizing the selection of advertisements shown to individual users. The more information publicly available about users, the more the company can make from such focused ads.
facebook 
may 2010 by JordanFurlong
A LinkedIn Profile Is Only the Beginning
Are you still trying to figure out why you should have a LinkedIn profile? Perhaps you thought you had done all you needed to as a LinkedIn user because you now have a profile and you hit the accept button when people ask to connect with you. That's where many people stop, but it's only the beginning for my clients and me.
facebook 
may 2010 by JordanFurlong
mizz information: The View from 20,000 Fans (I Refuse to Say Likers)
The success of the page is totally dependent on daily tending. During the month-long period when I left to take another job and the page was pretty dormant, traffic to the page and to ASHA website from the page plummeted. Especially if your'e not relying on Facebook ads to direct people to your page, the only way people are going to be aware of it is if they see updates from your company in their News Feed. The only way to make that happen is frequent posts to the page.
facebook 
april 2010 by JordanFurlong
Reporters read blogs and client alerts. Who knew? « The Legal Watercooler
Reporters read blogs and law firm client alerts. Who knew?? Actually, I did. As do most legal marketers who blog. But, most lawyers don’t believe us, so, take the word of Los Angeles Daily Journal editor David Houston:
stem  media  facebook 
april 2010 by JordanFurlong
Facebook for Lawyers: It's In the News - JD Scoop
Did you know that Yahoo! News (the biggest news site on the Web) has a Twitter account and Facebook page? True. Both accounts stream links to latest news headlines as curated by editors at Yahoo!
facebook  publishers 
april 2010 by JordanFurlong
State of the AmLaw 200 Blogosphere: March, 2010 : Real Lawyers Have Blogs
96, or 48%, of the 2009 AmLaw 200 law firms are now blogging. This number is up from 39 firms, or a 149% increase, since August 2007 when LexBlog released its first State of the AmLaw Blogosphere. The number of blogs being published by these firms has grown nearly 300% in that same timeframe, from 74 to 297.
facebook 
march 2010 by JordanFurlong
Legal Blog Watch
t was more than a year ago that the Wall Street Journal declared, Twitter Goes Mainstream. Now comes proof that Twitter is reaching the mainstream of the legal profession. A survey finds that 29 of the Am Law 100 law firms actively use Twitter. Weil Gotshal was the first of the lot to tweet in October 2008. Since then, it has been joined by the likes of Skadden Arps, Mayer Brown, Reed Smith, Akin Gump and Seyfarth Shaw.
facebook  twitter 
march 2010 by JordanFurlong
Lawyers and Law Firms on Facebook - JD Scoop
We've compiled a list of lawyers and law firms on Facebook (specifically: lawyers, law firms, and legal professionals using Facebook Business Pages as part of their online strategy).

There are a number of good pages in this list - send Adrian a note and he'll tell you which he likes and why. Others are clearly just getting started, dipping a toe in the stream.
facebook 
march 2010 by JordanFurlong
lawjobs.com Career Center - Using LinkedIn to Help You Find Work as a Lawyer
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Using LinkedIn to Help You Find Work as a Lawyer

Debra L. Bruce
The Legal Intelligencer
February 19, 2010
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"Why would I want a LinkedIn profile? I keep up with my friends and connections on Facebook." That's what young lawyers looking for work often say when I ask them about networking and how they use LinkedIn.com. Whether "looking for work" means job hunting or client development, LinkedIn can be a useful tool. Here are eight reasons why.

1. Professional focus.
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february 2010 by JordanFurlong
Sui Generis--a New York law blog: Tricks for efficient online interaction
Many lawyers understand the importance of networking, but let’s face it — running a law practice takes time and no one ever seems to have enough of it. In fact, the lack of time is one of the main reasons lawyers offer as an excuse to avoid online networking.

If you use the right timesaving tools, however, you will be able to streamline your online networking experience, so that the time you spend online will be more effective and efficient.
facebook 
december 2009 by JordanFurlong
Social business design : Binary Law
“Social business design” is a term you’ve probably not encountered before. I was introduced to it last evening by social computing expert and entrepreneur Lee Bryant at Headshift where I attended an event to explore the themes covered in the report Social Networking for the Legal Profession authored by him with Penny Edwards. I don’t know if Lee coined the phrase, but it does an excellent job encapsulating the paradigm shift we’re now experiencing as corporations get to grips with the “new” internet (aka Web 2.0). The 20th century was all about the growth of corporations, pushing products and services to customers, developing top-down management and, in the latter quarter, developing computerised processes to do this more efficiently through centralised systems. Some of those systems worked well some of the time for some of the people (guess which!); many have failed dismally; all were costly. Social business design is about redesigning those structures and proces
Bookmarks  facebook  it 
september 2009 by JordanFurlong
Lawyer Fees Cut as Company Counsel Network for Tips (Update1) - Bloomberg.com
cobar said he uses Connected to bounce ideas off other attorneys. Weinberger said he might use Connected to find attorneys if a matter arose in a jurisdiction where his current lawyers don’t work. Some Legal OnRamp groups are by invitation only, giving in- house counsel a private space to solve problems collectively, Lippe said. Typical discussion subjects include alternative fee structures and how much a particular job should cost. “It’s the kind of conversation that board members from different companies have about best practices when they meet at a common board meeting,” Lippe said. Online Cliques Which network a lawyer uses is matter of taste. “OnRamp has cliques,” Wong said. “Connected is friendlier.” For outside lawyers, the networks help increase visibility among peers, according to LexisNexis.
Bookmarks  facebook 
september 2009 by JordanFurlong
Adoption of social tools in Clifford Chance :: Blog :: Headshift
"Define success The success of these these initiatives depends on a new skill-set that's very much in the DNA of knowledge professionals. Wikis and blogs at Clifford Chance seem to follow the 90-9-1 pattern identified by Jakob Nielsen: * 90% of the community read but don't contribute * 9% contribute occasionally * while only 1 % participate frequently. Activity below those figures probably does indicate problems. For me, success is when the wiki becomes the primary way of achieving its purpose - e.g. replacing e-mail for collaboration. Reducing email - an example use case The Clifford Chance Foundation is made up of staff from across the firm who have to review, approve or reject applications for funding from charitable causes. As a virtual group they have operational challenges. They can only have so many conference calls, and these must focus on reaching decisions quickly. If each application had to be emailed to every member, the number of interactions and disjoint
Bookmarks  facebook  it  collaboration 
september 2009 by JordanFurlong
Legal Technology - Social Networks Help Judges Do Their Duty
Judges and lawyers are among the millions of people using online social networking sites such as Facebook. But there are few rules to guide them in the legal arena. Should a judge set limits on what alleged juvenile offenders can post on their MySpace pages? Should a lawyer be wary about discussing clients and cases online? What follows are three takes on how Texas judges use social networking sites to help them do their jobs. On July 31, Judge Susan Criss of Galveston's 212th District Court was a panelist at an American Bar Association Judicial Division discussion titled "Courts and Media in the 21st Century: Twitterers, Bloggers, the New Media, the Old Media, and What's a Judge to Do?"
Bookmarks  facebook 
august 2009 by JordanFurlong
Law.com - Judge Tosses Fraud Suit After Witness Is Texted by Boss During Trial
Miami-Dade Circuit Judge Scott Silverman has dismissed a civil fraud lawsuit punctuated during trial by a boss who sent text messages to his employee who was on the witness stand. Sky chief executive officer Yizhak Toledano sent messages to the company's chief financial officer, Gavin Sussman, while the judge and lawyers conferred in a sidebar conference at the bench. Silverman ordered a mistrial in May after learning from a spectator of the text messaging, and he dismissed Sky's suit over the sale of a North Miami Beach condo tower with prejudice last week.
Bookmarks  it  facebook 
august 2009 by JordanFurlong
How To: Backup And Search All Your Friends' Tweets In Google Reader
OPML stands for Outline Processor Markup Language and in this case it's just a bundle of RSS feeds than can be moved around in bulk. It's a beautiful idea that has a lot more potential than has been realized, but you'll see how it comes in handy here. It's all about pulling down an OPML file of your Twitter friends' feeds and slapping that file into Google Reader. Then it's archived and searchable. It's very easy to do.
Bookmarks  facebook 
august 2009 by JordanFurlong
Freemium and Freeconomics
These numbers are similar enough to others that I have heard that I feel comfortable republishing them here. Facebook has 200mm+ monthly active users worldwide. Let's say they are doing $50mm per month in revenue. That's a revenue per monthly active user of $0.25. Low for sure, but enough to operate at breakeven. And I expect the self service ads and the virtual goods revenues to grow strongly in the next year, more than making up for the likely loss of some of the $150mm from the ad deal with Microsoft. And the next move for Facebook is to generate transaction revenues with its payment service and off site ad and transcation revenues from its Facebook Connect service. I'm pretty confident that Facebook can take its revenue per monthly active user to at least $0.50 and maybe higher in the coming years.
Bookmarks  facebook  media 
august 2009 by JordanFurlong
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