JohnDrake + brand_apple   97

Text of Steve Jobs' Commencement address (2005)
1. You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

2. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

3. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
jobs  brand_apple  advice 
8 weeks ago by JohnDrake
Apple's pricey iPhone X, subscriptions deliver earnings beat
Apple sold 41.3 million iPhones in the fiscal third quarter, half a million less than expected, but the average iPhone selling price topped expectation by $30, hitting $724, according to FactSet. Apple Chief Financial Officer Luca Maestri told Reuters that customers were buying costlier models and the $999 iPhone X was the quarter's best seller.
Apple posted third-quarter revenue of $53.3 billion and profits of $2.34 per share, compared with analyst estimates of $52.3 billion and $2.18 per share, respectively, according to Thomson Reuters I/B/E/S. (Graphic:
august 2018 by JohnDrake
Ad Industry Blasts Apple's New Privacy Settings 07/26/2018
Apple said last month at the Worldwide Developers Conference that the newest version of Safari will include additional default settings aimed at protecting consumers' privacy. Among other new settings, the browser will alert users via pop-up notifications when Facebook (and other companies) attempt to collect tracking data.
data  brand_apple  privacy  bigdata 
july 2018 by JohnDrake
Apple and Goldman Sachs join forces | WARC
The new credit card is expected to be branded Apple Pay and could be introduced as early as next year, the Wall Street Journal reported, citing people “familiar with the matter”.
planning_ICCU  finance  brand_apple 
may 2018 by JohnDrake
Apple, Influence, and Ive
“I don’t look at watches for their relationship to popular culture, which I know is so much of the fun – but rather as somehow the distillation of craft, ingenuity, miniaturization, and of the art of making.”
design  brand_apple  people 
may 2018 by JohnDrake
Bloomberg: Scott Galloway Discusses Four World-Conquering Companies
Podcast Takeaways

Google: Modern Person's God.
The brain

Facebook: Love at scale.
The heart.

Amazon: Consumptive, Getting More.
The gut.

Apple: Reproductive, Attractive to Others.
The reproductive area.

Amazon success: Not ops or data but storytelling, Bezos investor letter in 97 said will invest in three things: 1. selection, 2. convenience and 3. value. Storytelling and the narrative is really powerful.
brand_amazon  Facebook  brand_apple  brand_google  socialmedia  thefuture  strategy  strategy_development 
march 2018 by JohnDrake
Apple, Google see reputation of corporate brands tumble in survey
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.


The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.
brand_tesla  brand_amazon  brand_apple  branding  brand_google 
march 2018 by JohnDrake
FKA twigs stars in new Apple film directed by Spike Jonze
Here an Apple product, this time the HomePod and Siri, is again at the centre of the film, though without feeling remotely shoved in the audience’s face.
creative_executions_Film  brand_apple  greatwork 
march 2018 by JohnDrake
Above Avalon: Apple Watch Is a Bridge to the Future
The reality is that Apple Watch likely won't support the same kind of ecosystem that we are accustomed to with iPhone and iPad. Apple Watch ends up being designed more for what may come after the App Store.


Instead of relying on a collection of apps on my wrist, most of my interactions with services and features on Apple Watch end up being through the Siri watch face and various cards featuring glanceable amounts of information and data chosen for me by a digital assistant. These cards are personalized for me based on the time of day and my schedule. The implications of this computing experience are immense. We move away from pulling data from various apps and getting pushed mostly useless notifications to being pushed a curated feed of data that is always changing and tailored to the day at hand. Every app developer will be impacted by this dynamic.


Unlike Amazon and Google, who are desperately trying to position voice as a way to leapfrog over the current smartphone/tablet and app paradigm, Apple is approaching things from a different angle. Instead of betting on a voice interface that may push some information to a stationary screen, Apple is betting on mobile screens that are home to a digital assistant. Apple is placing a bet that consumers will want the familiarity of a touch screen to transition to a future of greater AI and digital assistants. In addition, Apple thinks user manipulation via screen (fingers, hands, and eyes) will remain a crucial part of the computing experience for the foreseeable future.


Later this year, there will be more than 40 million people wearing an Apple Watch on a daily basis.
brand_apple  technology_future  apple_watch  wearables 
january 2018 by JohnDrake
Holiday — Sway — Apple - YouTube
get lost in the story
based on one cool product capability
creative_executions_Film  brand_apple 
november 2017 by JohnDrake
150 average Americans draw 10 famous logos and the results are a hilarious lesson on logo design
To test logo recall of famous brands, asked 150 average Americans to draw famous logos — from memory. The results were hilarious…
branding  brand_walmart  brand_starbucks  campaignplanning  designthinking  design  logo  brand_apple  brand_target  consumerbehavior 
october 2017 by JohnDrake
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek
When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.”
brandsafety  data  brand_apple  secuity  onlinefraud 
september 2017 by JohnDrake
The ad opportunities in iPhone X | WARC
The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom
smarthome  thefuture  brand_apple  smartphones  augmentedreality 
september 2017 by JohnDrake
Apple Finally Joined Instagram. Here’s How It Plans to Use It – Adweek
It will surely attract gobs of followers in the coming days, but rather than signaling a new social strategy for the tech giant, the move is instead designed, at least at first, simply to extend an existing ad campaign—“Shot on iPhone,” which has been running since 2015 and will now get the full Instagram treatment.
instagram  brand_apple  photography 
august 2017 by JohnDrake
Center for Design Innovation
Most directly, about a third of the way in he talks about how whenever a new medium is introduced we fall back to old ways and known habits with how we use it. Many forget this but it took people an entire decade of watching TV to understand how to use it beyond just being radio with a video camera turned on. All new mediums take time to figure out how to maximize their potential---this is especially hard in an American culture of immediacy, growth obsession, and earnings reports.
brand_apple  stevejobs  people  thefuture  technology_future  technology  technologyadoption 
july 2017 by JohnDrake
In 10 Years, Your iPhone Won’t Be a Phone Anymore - WSJ
“Instead of using your phone to get away from the world, you’ll use it to join in the world in a much deeper and more meaningful way,”


“You might be walking by someplace and it might tell you, ‘Hey, you should go in here, they make a great cup of coffee and there’s also this person you really would like, too’,”


By 2027, Apple and its competitors will also have cemented a world of tradeoffs: If you want your life enhanced by AI and all the rest of this tech, you’re going to have to submit to constant surveillance—by your devices or, in many cases, by the tech giants themselves. Apple’s bet is that you will trust it to do this: The company’s privacy stance is that it isn’t going to look at or share your data, and it will be encrypted so others can’t look at it, either.


Getting used to that won’t be easy. Just as getting in a stranger’s car or sleeping in a stranger’s home seemed crazy before Uber and Airbnb, the 2027 iPhone’s most important differentiator may be our willingness to accept things we can’t even fathom today.
smartphones  mobileweb  thefuture  brand_apple  mobile  smartwatch 
july 2017 by JohnDrake
Above Avalon: iPhone Evolution
AR Navigator

There are signs that the iPhone's role in our lives is about to change once again. We are on the verge of the augmented reality (AR) era. Apple has been investing heavily in AR for years with a number of notable acquisitions including Metaio, Emotient, Polar Rose, Faceshift, PrimeSense, Flyby Media, and Perceptio. AR is going to turn the iPhone into a smart pair of eyes. These eyes will transform the iPhone's functionality. Much of what has been written and said about AR positions the technology as merely an interlacing of objects with a real-world layer. Snapchat filters come to mind. However, the much more interesting and valuable attribute found with AR is having a device extract data from our surroundings and then offer additional value and context to the user. The dual-camera system found in the iPhone 7 Plus is able to extract more data than any other iPhone camera.
brand_apple  augmentedreality  smartphones  mobile 
may 2017 by JohnDrake
Apple’s New Campus: An Exclusive Look Inside the Mothership | WIRED
At one point, Behling recalls, Jobs discussed the walls he had in mind for the offices: “He knew exactly what timber he wanted, but not just ‘I like oak’ or ‘I like maple.’ He knew it had to be quarter-­cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, ‘Holy shit!’”


IT’S HARD NOT to be overwhelmed by all of this. Ask me sometime about the fonts in the elevator or the hidden pipes in the bathroom commodes. And it’s hard not to return again and again to the same question: Is Apple Park the arcadia outlined by Jobs in his public farewell, or is it an anal-retentive nightmare of indulgence gone wild?

Apple’s answer is that the perfection here will inspire its workforce to match that effort in the products they create, that the environment itself is meant to motivate engineers, designers, and even café managers to aspire for ever-higher levels of quality and innovation. (Francesco Longoni, the maestro of the Apple Park café, helped Apple patent a box that will keep to-go pizzas from getting soggy.) “We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”


“This building rose out of the passion of Steve Jobs,” he says. “The idea that a beautiful object descended on this verdant, luxurious landscape and that it will be inhabited by 12,000 people: That is a true utopian vision. So part of my job is confronting these criticisms and saying, ‘You must be mad.’”
stevejob  design  workplace  brand_apple  architecture 
may 2017 by JohnDrake
Technology has eaten the world | VentureBeat | Business | by Darius Lahoutifard, 01consulting
On Friday, I looked at the top 5 quarter-end market caps for the first quarter of 2017. All five are technology companies. I went back 11 years to the same day and saw that on March 31, 2006, only one out of the top 5 market caps, namely Microsoft, was a technology company. The top market caps were rather diversified, including financial services, industrial groups, technology, and of course oil production giants.


Transportation is about to be revolutionized with self-driving cars. The construction industry is next with houses built faster, better, and at lower cost. Inside homes we are going to see connected and smart equipment everywhere. I wouldn’t be surprised to see leaders in transportation, construction, and travel among the top 10 market caps within the next decade.
technology  brand_google  brand_amazon  brand_microsoft  Facebook  brand_apple 
april 2017 by JohnDrake
eMarketer Slashes Growth Outlook for Wearables - eMarketer
In October 2015, eMarketer expected usage among US adults to grow more than 60% this year. But according to its latest forecast, it will only grow 24.7%, as smart watches in particular have failed to impress consumers.

This year, 39.5 million US adults will use a wearable device (with internet connectivity) at least once a month, far less than the 63.7 million previously forecast. Smart watches haven’t caught on in large numbers, primarily because of their high price point and lack of definitive use case. This year, usage of wearables will reach just 15.8% of the population. That penetration rate is only expected to grow to 21.1% by 2020.
wearables  brand_apple 
december 2016 by JohnDrake
An oral history of 'Get a Mac,' Part 1 | Campaign US
- With Steve, briefs weren't super formal like a traditional agency, where you have a planner present pages and pages of strategy deck. The brief was like, "You know what? Mac needs a campaign. We want you guys to come up with something." It was as simple as that.

- When we presented the edits at Marcom, Steve killed a majority of them. Only four survived. We found this emotionally disheartening at first, but soon learned that Steve didn't care about the "failures" or focus on them. He focused on the ones that were great. We learned that trying a bunch of ideas, falling short on many, and succeeding on a few, would be the way we would get to the three or four winners with each round of this campaign.
brand_apple  creativity 
december 2016 by JohnDrake
Apple releases “The Human Family” ad in time for the Olympics - The Washington Post
"I note the obvious differences
between each sort and type,
but we are more alike, my friends,
than we are unalike."
brand_apple  writing  people 
august 2016 by JohnDrake
Being Customer Oriented Isn't the Best Marketing Strategy | Al Ries - AdAge
How many customers wanted more expensive coffee before Starbucks was launched? Very few.
How many customers wanted Greek yogurt before Chobani was launched? Very few.
How many customers wanted a "touchscreen" smartphone before the iPhone was launched? Very few.
When your brand takes the line of least expectation, you can be pretty sure no other brand will be doing the same thing. And that's what builds powerful brands.
brand_apple  reis  distinctive  brand_starbucks  branding  campaignplanning 
may 2016 by JohnDrake
Pipelines, Platforms, and the New Rules of Strategy
The driving force behind the internet economy, conversely, is demand-side economies of scale, also known as network effects. These are enhanced by technologies that create efficiencies in social networking, demand aggregation, app development, and other phenomena that help networks expand. In the internet economy, firms that achieve higher “volume” than competitors (that is, attract more platform participants) offer a higher average value per transaction. That’s because the larger the network, the better the matches between supply and demand and the richer the data that can be used to find matches. Greater scale generates more value, which attracts more participants, which creates more value—another virtuous feedback loop that produces monopolies. Network effects gave us Alibaba, which accounts for over 75% of Chinese e-commerce transactions; Google, which accounts for 82% of mobile operating systems and 94% of mobile search; and Facebook, the world’s dominant social platform.
business  webasmedium  brand_apple  economics 
april 2016 by JohnDrake
Gang of Four: Apple / Amazon / Facebook / Google (Scott Galloway, Founder of L2) | DLD16 - YouTube
Of every additional $1 Americans spent for items online this year, Amazon captured 51 cents, according to a recent estimate by analysts at Macquarie Research. Amazon accounted for 43% of all e-commerce; the next 10 accounted for 25%.
brand_apple  brand_amazon  facebook  brand_google  webasmedium 
february 2016 by JohnDrake
Smart Watch-Sporting Males Pass on Mobile Apps - eMarketer
Among the smart watch owners Resonate polled in October, nearly two-thirds were men (63%), and a solid majority were under age 35, including 26% ages 18 to 24. Just 12% of people with smart watches were ages 45 and older. - See more at:
smartwatch  brand_apple 
july 2015 by JohnDrake
Apple could make blocking ads mainstream on mobile
Note how Apple is championing use experience and may see a way to compete w/ Google because the latter is based on advertising, while the former is based on products.
brand_apple  privacy  onlineadvertising  mobile  mobilemarketing 
june 2015 by JohnDrake
Apple’s Tim Cook Delivers Blistering Speech On Encryption, Privacy | TechCrunch
"We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is."
brand_apple  privacy  people 
june 2015 by JohnDrake
Branding Strategy Insider | Stay True To Your Brand Positioning
Starbucks is positioned on being a fair, community-inspired organization. Its mission statement speaks about “human connection”, “community”, “responsibility” and “accountability”. Even worse, Starbucks is one of the few brands to activate this positioning and turn it into customer-based brand equity. Consumers bought into these values and Starbucks’ own tax shenanigans will hurt the brand in the UK as a result. Apple is a different case. Like its late, great founder, this is a brand that is wholly driven by far more introverted goals. It wants to make beautiful, simple things and crush its competitors. This is a brand that makes no comment about society or communities or anything else. Apple has no corporate social responsibility policy and happily manufactures its beautiful products in very ugly places.
brand_starbucks  brand_apple 
february 2015 by JohnDrake
The Ad Contrarian: There's No Bullshit Like Brand Bullshit.
Apparently, in the never-never-land of brand babble, the way you get customers "raving" about you is through transparency, or to quote the article, "transparency is the new black." Somebody please shoot me. You see, consumers are now so enchanted by their love of brands that they are studying brands to see which ones are most transparent. This makes it a little difficult to explain the world's most successful company -- Apple -- which, with the possible exception of North Korea, is the most secretive enterprise in the history of mankind.
brand_apple  campaignplanning  transparency  branding 
february 2015 by JohnDrake
Apple CEO Tim Cook says privacy is a matter of “life and death” - Quartz
Note: Apple was the only major tech co. to show up at Gov conference on privacy.
brand_apple  privacy 
february 2015 by JohnDrake
Apple Dominates Mobile Holiday Shoppers in 2014
One out of four online purchases was made on a mobile device this season. Black Friday was deemed “Mobile Friday,” with nearly a third of purchases that day made on phones and tablets. The figure is up 22.5% from Black Friday 2013. During the 2014 holiday shopping season, 38.5 percent of online transactions originated in a search query. Free search drove 21 percent of orders and paid search drove 17.5 percent. / Four out of five mobile orders or 79.1% were placed on Apple devices, while only 20.4 percent were placed on Android devices. Still, Apple’s share is down from 84.1 percent during holiday 2013, while Android is up from 15.5 percent.
brand_apple  mobile  mobileweb  mobileshopping 
february 2015 by JohnDrake
Steve Jobs The Most Important Thing
And the minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. That’s maybe the most important thing. It’s to shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
inspiration  quotes  people  brand_apple 
january 2015 by JohnDrake
Tim Cook Interview: The iPhone 6, the Apple Watch, and Being Nice - Businessweek
“I don’t consider the bloody ROI. If you want me to do things only for ROI reasons, you should get out of this stock”
brand_apple  roi 
september 2014 by JohnDrake
Russell Davies: the basics
tell people that the iPod has 1,000 songs BEFORE you do cool ads with all imagery.
campaignplanning  brand_apple  advertising  marketing  russelldavies 
july 2014 by JohnDrake
What is ⌘ all about? — Technology and Language — Medium
Known sometimes as the St John’s Arms, it’s a knot-like heraldic symbol dating back in Scandinavia at least 1,500 years, where it was used to ward off evil spirits and bad luck. A picture stone discovered in a burial site in Havor, Gotland, prominently features the emblem and dates from 400-600 AD. It has also been found carved on everything from houses and cutlery to a pair of 1,000-year-old Finnish skis, promising protection and safe travel.
brand_apple  design 
april 2014 by JohnDrake
MediaPost Publications Apple Still Tops Among Consumers 07/26/2013
According to Harris Poll’s 2013 EquiTrend study (which measures the perceptions of more than 38,000 consumers on more than 1,500 brands), Apple was the brand of the year in three different categories: computer, tablet and mobile phone. / In addition to its high Consumer Connection scores (which rates a brand’s emotion, fit, performance and trust for consumers), Apple scored very well in the poll’s Brand Momentum category (which measures energy, ubiquity, future outlook, leadership and popularity). Apple’s Brand Momentum scores were among the top 30 of all 1,500 brands evaluated.
july 2013 by JohnDrake
Apple Reaches Highest-Ever U.S. Smartphone Sales Share At 53.3%; Android Consolidates In Europe | TechCrunch
Apple’s gain in the U.S. was a mixture of taking share from Android and RIM: Android is at 41.9% but that’s a drop of some 10 percentage points over the same period last year. RIM meanwhile lost nearly 6 percentage points and has now dropped down to fourth, with Windows Phone now in third place with just over 7% of all purchases in the last 12 weeks.
brand_apple  smartphones 
december 2012 by JohnDrake
The World's 10 Simplest Brands
Let’s start with the top 10 simplest brands* in the U.S.: polling more than 6,000 consumers on the brands they find most simple

Dunkin’ Donuts

This top 10 represents some incredibly successful companies, so maybe it shouldn’t be a surprise that Siegel+Gale did find that consumers are willing to pay a premium for simpler experiences--an average of 3-4.1% more, or what could theoretically equate to $30 billion in revenue.
brand_zappos  brand_subway  brand_mcdonalds  brand_apple  brand_amazon  brand_starbucks  brand_google  groundingdocs  planning  branding 
october 2012 by JohnDrake
Nearly 70% Of Apple Owners Prefer Black To White | Cult of Mac
Idealo conducted an Internet study over the first three quarters of 2012, comparing the interest visitors had in different colored iPods, iPhones, iPod Touches, and iPads. Idealo examined the amount of clicks each model yielded over time to assess which color is more popular. During the period of their analysis they found that 70% of people click on the black iDevice first rather than the white one.
design  brand_apple  color 
october 2012 by JohnDrake
AAPL Orchard | Not Everyone Copies Apple
“[Apple is] going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.”

- Tim Cook in his first email to Apple employees as Apple’s new CEO sent August 25, 2011

“The path [Sony] must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains.”

- Kazuo Hirai in response to being appointed Sony’s new President and CEO on February 1, 2012
brand_sony  brand_apple  branding  company_morale 
february 2012 by JohnDrake
Steve Jobs’s Real Genius : The New Yorker
Perhaps this is why Bill Gates—of all Jobs’s contemporaries—gave him fits. Gates resisted the romance of perfectionism.
brand_apple  brand_microsoft 
november 2011 by JohnDrake
Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known' | Adweek
"We always have the same destination in mind, so it's fun to wrestle and shout about how best to get there," he said. Clow's fundamental strength was that he "looks at Apple from his heart," Jobs said, "and this gives him the ability to see us as we should be, to see us as we have trouble seeing ourselves sometimes. And to remind us who we are when we are tempted by compromise or shortcuts. Working with Lee has been one of the most wonderful experiences of my life." Clow could say the same of Jobs. Below is the memo Clow sent Thursday to TBWA staff about the loss of his friend
accountmanagement  brand_apple  people 
october 2011 by JohnDrake
Microsoft Faces the Post-PC World -
Canalys Ltd., for example, now calls Apple the second-largest PC vendor, after Hewlett Packard Co. Adding in iPads as well as Macs—which only accounted for about 5% of global shipments, the firm estimates that Apple accounted for 13.6% in world-wide PC shipments in the second quarter, up from 8.2% a year earlier, and just a bit behind H-P's 15.7% share.
ipad  tablets  brand_apple  brand_microsoft 
august 2011 by JohnDrake
Apple's Secret Weapon | Aaker on Brands | Prophet
For an offering to successfully create a new category or subcategory, the technology, the firm, and the market all have to be ready. Having one of these missing usually explains a disappointing innovation initiative.
productlaunch  technologyadoption  technology  brand_apple 
april 2011 by JohnDrake
Apple changes words in order to change the debate - (37signals)
We think the open versus closed argument is just a smokescreen to try and hide the real issue, which is, “What’s best for the customer – fragmented versus integrated?” We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator. We see tremendous value at having Apple, rather than our users, be the systems integrator. We think this a huge strength of our approach compared to Google’s: when selling the users who want their devices to just work, we believe that integrated will trump fragmented every time.
campaignplanning  writing  brand_apple  framing 
march 2011 by JohnDrake
How Steve Jobs 'out-Japanned' Japan
"The great consumer electronics companies of the past had thousands of products," he said. "We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas." (Jobs sometimes says this even more bluntly: Nike CEO Mark Parker likes to recount the advice Jobs gave him shortly after Parker's promotion to the top spot: "You make some of the best products in the world -- but you also make a lot of crap. Get rid of the crappy stuff.")

If someone were to ask you what makes a ring a meaningful object -- the circle of metal it consists of, or the emptiness that that metal encompasses? -- and you were to respond "both," you've gotten as close to ma as the clumsy instrument of English allows.
brand_apple  focus  brandstrategy  businessmodels  technology 
january 2011 by JohnDrake
John Sculley On Steve Jobs
What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do. He’s a minimalist.

But great advertising comes from great clients. The best creative people want to work for the best clients. If you are a client who doesn’t appreciate great work, or a client who won’t take risks and try new stuff, or a client who can’t get excited about the creative, then you’re the wrong kind of client.
people  brand_apple  focusgroups  design  companies  advertising  agencybusiness  agencyideas 
october 2010 by JohnDrake
Google Plans Music Service Tied to Search Engine -
Apple accounted for 28% of all music purchased by U.S. consumers in the first quarter, according to NPD Group.

The recording industry has long sought a counterweight to Apple's growing clout, but rivals such as Inc. and Wal-Mart Stores Inc. remain far behind with about a 12% share each, according to NPD.
music  brand_google  brand_apple 
june 2010 by JohnDrake
Youtube to test video rental service - Jan. 20, 2010
"Both companies (along, perhaps with Amazon) will likely become the future archetypes for successful media titans with an emphasis on friction-free, content agnostic, multiplatform monetization," he said. "At this point, it's an interesting blueprint; the devil will be in the details."
youtube  brand_apple  mediafuture 
january 2010 by JohnDrake
Apple Dominates Social Brand Ranking
The iPhone taking the top slot, said Reggie Bradford, Vitrue's CEO, was an exception in that it illustrates the power of a breakthrough product to generate chatter without maintaining a presence on Facebook or Twitter.
brand_apple  socialmedia  socialmedia_usage 
january 2010 by JohnDrake
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