BillHiggins + via:charlie-hill   3

When and How to Create Customer Journey Maps | Kate Kaplan | Nielsen Norman Group
Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs. While maps take a wide variety of forms depending on context and business goals, certain elements are generally included, and there are underlying guidelines to follow that help them be the most successful.
journey-mapping  design  ux  via:charlie-hill 
6 weeks ago by BillHiggins

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