1luke2 + product   2

The Chicken or the Egg? Explaining Our Early Product Design Decisions
But in the end, it turned out that our early adopter was right. We took his advice — we showed him the actual product, got deep into a features discussion, and lo and behold: he walked away so eager to come on board!

This article is a continuation of that sharing process: below, we’ll explain our product decisions and show our progress to everyone, not just those who pre-ordered.
product  Design  UI  Ux  case-study 
26 days ago by 1luke2
Making Big Changes
This is a section from a video I did for O'Reilly back in 2015 called Data Driven Products. I think it's pretty good as a standalone set of case studies of how you might go about making changes to a web product if you care about not totally screwing up. If you like this you might also want to look at Data Driven Products Now!, which explains how you'd go about using data to inform the product discovery phase.

You have a strategic goal in mind, and you try to make tactical steps towards it one at a time. If you try a change and it’s better—or at least not worse—and it’s in the direction that you want to go, then you just keep that progress and plot your next step. #
Analytics  Design  Ux  abtesting  product 
10 weeks ago by 1luke2

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