writing_for_the_web   40

The dark side of Guardian comments - The Guardian
by Becky Gardiner, Mahana Mansfield, Ian Anderson, Josh Holder, Daan Louter and Monica Ulmanu
As part of a series on the rising global phenomenon of online harassment, the Guardian commissioned research into the 70m comments left on its site since 2006 and discovered that of the 10 most abused writers eight are women, and the two men are black. Hear from three of those writers, explore the data and help us host better conversations online
comments  geekfeminism  online  journalism  abuse  writing  writing_for_the_web  data  analysis 
april 2016 by jflorablack
That emoji does not mean what you think it means
FTA: how differently might your well-intentioned emoji be displayed? The reality might surprise you.

A study by the GroupLens Research team at the University of Minnesota examines the variations between some popular emoji presentations and how they are perceived. The most widely misinterpreted is the “grinning face with smiling eyes” emoji, which—depending on the platform—can range from the rosy-cheeked cherubic face of glee to the anguished clenched-teeth look of constipation.
research  writing  writing_for_the_web  emotions  emoji  icons  meaning  communication  text  symbol 
april 2016 by jflorablack
MailChimp Style Guide
MailChimp has open sourced their in-house style guide. Good stuff.
writing  writing_for_the_web  style_guides 
august 2015 by alexj
Ragan.com: The ideal length of online content (Infographic)
Infographic: The ideal length of online content What's the optimal length of a blog headline? How many characters do the most successful email subject lines have? This infographic has the answers, as well as the best lengths for other types of online content. By Kristin Piombino | Posted: October 29, 2014 H/t mikekruger
content  contentstrategy  length  copy  writing  headline  howto  optimization  infographic  writing_for_the_web  copywriting  characters  subject  email  marketing  online 
october 2014 by jflorablack
WebAIM: Introduction to Web Accessibility
Opportunities and challenges for disabled users on the Web. Videos of such users. List of key principles of accessible design, with links to articles on each one.
accessibility  resources  usability  web  webdesign  design  writing_for_the_web  list  links  fromcfpb  videos 
april 2014 by jflorablack
Accessibility for web writers: introduction | 4 Syllables
Table listing 19 (out of 61) guidelines from WCAG 2.0 that web writers need to know about. Table has the guideline, summary, and content types. Also has a list of links to more in-depth articles with examples for each guideline.
webwriting  a11y  accessibility  writing  writing_for_the_web  copywriting  table  wcag  usability  links  list  fromcfpb 
april 2014 by jflorablack
WebAIM: Writing Clearly and Simply
Guidelines on how to write "clear and simple" content for all readers, including people with different language or cultural backgrounds; cognitive abilities; and reading levels. Each guideline has an example.
writing  writing_for_the_web  copywriting  guidelines  accessibility  text  howto  readability  grammar  examples  styleguide 
april 2014 by jflorablack
Wayfinding: Writing for Accessibility - Web Standards Sherpa
As recommended by CFPB Accessibility wiki page "Great resource on writing and wayfinding"
accessibility  copywriting  a11y  writing  writing_for_the_web  wayfinding  fromcfpb 
april 2014 by jflorablack
8 Incredibly Simple Ways to Get More People to Read Your Content - Copyblogger
Ways to structure content to help people read it. Break up content; use subheadings, deep captions, bullets, numbered lists, relevant links to cornerstone content.
blogging  content  copywriting  tips  lists  howto  contentstrategy  writing_for_the_web  writing  structure 
march 2014 by jflorablack
The Flexible Framework for Writing High-Converting Landing Page Copy | Unbounce
FTA: Therefore, you don’t need a set of fixed rules to follow for writing [Web page content], but rather a flexible framework that will help you write and structure your copy so it guides your potential customers logically towards the conversion goal.

First, I’m going to show you the framework as a simple wireframe with comments. Then I’m going to show an example of how a real landing page fits into the framework.

And last but not least, I’m going to go through the individual sections of the framework to elaborate on the most important aspects.
Descriptions of each of the following:
Headline, Sub Header, Primary Information (Need to know), Secondary Information (Nice to know).
headline  framework  writing  landingpage  writing_for_the_web  web  conversion  copy  content 
november 2012 by jflorablack
The Simple Secret of Why People Share Your Content (or don’t share it)
People share great content because it makes them look ______ (fill in the blank)
- good, smart, controversial, connected, funny, insightful, a go-to resource, or whatever -
That’s it. That’s the special sauce.

This is nothing new. In fact, back in 1966 Ernest Dichter’s study on Word of Mouth reveals 64% of sharing is about the sharer, themselves, desiring to:
gain attention
show they have inside info
help
reach out
show friendship
show humor
provide information
Only 33% has anything to do with the actual product or brand experience.

You and I share primarily out of our own self interest.
The goal is to cause followers to feel powerful… about themselves.

And as I make others look good – my brand, widget, and I all look very good too.

Is your content valuable to the audience you desire?
links  study  reputation  writing_for_the_web  interaction  writing  content  share  social  media 
november 2012 by jflorablack
Cloze Test for Reading Comprehension (Jakob Nielsen's Alertbox, sidebar)
The Cloze test is a common empirical comprehension test. It works as follows:
1) Replace every Nth word in the text with blanks. A typical test uses N = 6, but you can make the test easier by using a higher N value.
2) Ask your test participants to read the modified text and fill in the blanks with their best guesses as to the missing words. Each person should work alone.
The score is the percentage of correctly guessed words. Because you're testing comprehension rather than spelling skills, synonyms and misspellings are allowed.
If users get 60% or more right on average, you can assume the text is reasonably comprehensible for the specified user profile employed to recruit test participants. There's a clear difference between readability scores and comprehension scores.
reading  usability  score  metrics  measures  close  test  cloze  test  testing  comprehension  writing  writing_for_the_web 
august 2012 by jflorablack

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