Far better, if possible, to avoid direct confrontation and find ways to pursue infinite game play on the margins or edges of finite game institutions or in the white spaces not yet occupied by finite game institutions.  By drawing attention to horizons that have not yet been explored and demonstrating the ability to make progress in drawing out more potential and possibility, infinite game players have a greater chance of shifting the game and attracting other players. By building parallel institutions and practices that pull others into their game, infinite game players can attract enough critical mass so that they can pursue their quests with lower risk of intervention from the finite game players who view such actions as deeply subversive.  At our research center, JSB and I are now exploring these kinds of approaches as a way of achieving organizational change within large institutions.