werbung   2671

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Please Stop Using Adblock (But Not Why You Think)
About eyeo GmbH and their "acceptable ads" program (Adblock/Adblock Plus)

On its face, this seems like a decent premise. Some people are completely against all advertising on the web, but they can always turn the feature off. And eyeo's own users appear to be open to the idea of non-intrusive advertising.

If you agree with eyeo, you may be wondering what the big deal is. That's where things get complicated.

Not all non-intrusive ads are part of the Acceptable Ads program. That's because eyeo has to manually approve ads before they get added to the list.

So how do you get eyeo to approve your ads?

Simple. You pay them.
Werbung  Web  Fehler 
10 weeks ago by amenthes
Pandora Learns the Cost of Ads, and of Subscriptions | WIRED
In the experiment, the odds of someone signing up for a subscription increased by 0.14 percent for each additional ad served per hour. But those conversions came at a cost: For each user that become a subscriber, three others stopped using Pandora. The study notes that the subscription revenue earned by converting users to subscriptions is “considerably smaller” than the revenue Pandora would have earned through advertising to the users who decreased their listening or left the service.Mark Mahaney, senior tech analyst at RBC Capital, said a subscription model for streaming services is more attractive than an ad-supported model, but only slightly. “If you were to pick one versus the other, you’d probably pick a subscription model,” he said. “The ideal solution may well be to have both.” Having assumed the market would rapidly swing toward subscriptions, he’s been surprised by how many people are willing to tolerate ads for a free streaming product.
Musik  Werbung  Studie  Geld 
11 weeks ago by amenthes
Twitter
Darauf einen . Ist doch ungefähr gleiches Jahrhundert? #öffentlicherraum ägermeister…
tram  werbung  dujardin  from twitter
11 weeks ago by grzbielok
Wiens vergessene Werbewände - wien.ORF.at
Handgemalte Werbungen tauche bei Abrissarbeiten auf
Werbung Schild Plakat
Geschichte  werbung 
april 2018 by sandwirt

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