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RT : They may take our Vines... but they'll never take our dog dancing to Toto.
Vine  from twitter
25 days ago by kcarruthers
Vine and transformed the music industry – then they disappeared. Will history repeat itself?
In particular, one common thread connecting the financial struggles of SoundCloud, Vine and is that those companies tried to bolster an otherwise innovative, influential cultural product with a much more traditional, old-fashioned business model. In the case of SoundCloud, the problem was that the company tried to finance its core underground scenes and open-distribution philosophy through paid subscriptions to mainstream, major-label products on the same platform. With Vine and, they arguably leaned too heavily on traditional advertising models and/or blockbuster celebrity appeal in an attempt to gain market share over their big-tech rivals, rather than providing better financial incentives to their vibrant “middle class” of creators. As a result, the creators left—and so did those companies’ foundations.
dd  musically  vine  SoundCloud 
6 weeks ago by motiveunknown
Vine and transformed the music industry – then they disappeared. Will history repeat itself? • Music Business Worldwide
Cherie Hu:
<p> [was] a selfie lip-syncing video app headquartered in Shanghai, China that had counted over 100 million monthly active users as of last month.

What was most compelling about to label execs and investors alike was its ability to capture one of the most valuable yet volatile age demographics: young teens. According to Apptopia, around 43% of’s users in the U.S. as of June were 18 years or younger.

As with Vine, major labels and agencies pounced on the opportunity to tap into this young, captive audience, inking record and touring deals with personalities like Jacob Sartorius, Baby Ariel and Loren Gray. In November 2017, Chinese tech company Bytedance acquired in a deal reportedly worth between $800m and $1bn, in an effort to expand the video app’s highly-engaged communities into key markets in Asia and other continents.

Yet, as recently as March 2018, execs were still admitting that they were hard-pressed to find an effective monetization model for their app. Meanwhile, industry execs were beginning to doubt’s long-term impact on culture.

In June, Bobby Simms, strategic advisor to the Midem conference, said that would not be considered in social-media calculations for the upcoming Midem Music Awards in 2019. “If we had held these awards two years ago, would have probably been included as a relevant platform,” said Simms. “But now, not so much.”

Finally, last month, Bytedance announced that it would be folding into TikTok, another owned-and-operated video platform focused on live-streaming. </p>
musically  vine 
6 weeks ago by charlesarthur
Who Is Gavin, the Meme Kid?
Well, “some kid” is underselling it: Gavin is the 5-year-old nephew of Vine star Nick Mastodon, a 30-year-old from Minnesota who was one of Vine’s earliest stars thanks to his videos combining Disney movies with Top 40 hits. In November of 2013, he made the viral “Suck a Dick” vine (22 million loops and counting) with his friend Dustin Hatzenbuhler.
memes  gavin  nick-mastodon  vine  brian-feldman 
7 weeks ago by yolandaenoch
Introducing Vine
Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.
vine  video 
april 2018 by edsu
Social Media Is Reshaping Sex Work—But Also Threatening It | WIRED
[Sex workers'] security measures and algorithm manipulations are equally sophisticated—and if you ask them, that’s because they helped build the platforms that are now so keen to jettison them. “They’re trying to change the rules. Twitter allows nudity, but I didn’t add a ‘sensitive content’ filter, they did,” Kush says. “Patreon is another one. They used sex workers to create their following and now we’re no longer to post pornographic content. Vine allowed nudity at first, but no longer after it became a really popular platform.”
From a startup’s perspective, the logic makes sense: Sex drives massive engagement numbers, but once a platform scales to a certain level, it seeks to rid itself of anything that can be considered unseemly. Social media companies are trying to transcend their reliance on sex work in the same way sex workers are trying to parlay their social-media followings into a more conventional form of celebrity.
social  network  id  patreon  twitter  spunti  ipocrisia  mercato  vine  sesso 
march 2018 by nicoladagostino
Here’s how Vine replacement v2 will work | TechCrunch
Videos will range from 2 to 6.5 seconds, and smoothly loop over and over. They can be captured with your phone or uploaded from your camera roll — permitting clips edited in other apps or professional software.
video  new-companies  vine 
january 2018 by dancall

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