value_propositions   46

Be a Potentiator - Mike Lipkin
April 25, 2019 | @ #CAIF2019 | Presentation and speech By Mike Lipkin.

1. Be Self-Savvy: Define your principles. Discern your impact. Play your role. Know what drives you. Know how you’re occurring to others. Know their expectations of you. Know thyself and thy relationship with others.
2. Develop Situational Sensibility: Get out there. Know the trends. Connect the dots. Context is decisive. Whoever understands their environment best wins. So expand your footprint. Study the data until it tells the truth. Anticipate the future by getting there first. Become your peers’ scout. Discover the new world for yourself and other will want to join you.
3. Make a Powerful Promise: Declare your purpose. Express your value proposition. Focus your execution. Know your personal mission. Know the unique benefit you give to others. Act accordingly. So my mission is to turn people into potentiators. My unique benefit is to excite people into remarkable action. I’m executing my promise through motivational messages like this one in any way I can. What are you doing?
4. Become Sublimely Skilled: Practice for real. Become the authority. Make it a pleasure. Whatever your level, be the best at that level. Learn from every experience. Communicate your knowledge with conviction. Light others up with your joie de vivre.
5. Build Robust Resilience: Interpret to win. Be prolific. Train like an athlete. We’re only as good as the stories that we tell ourselves. Make whatever happens meaningful. Do more things. Put the odds on your side. And train, train, train. Stamina is the rocket fuel of champions.
6. Grow Courageous Creativity: Unleash your imagination. Experiment like Edison. Talk, listen, learn. Dare to dream then declare your dream. Turn it into reality by trying something new. Fail fast until you fly high. Get in front of people and give them great conversation. Enrich their perspective while you expand yours.
7. Be Fanatically Faithworthy: Commit to your commitments. Come through in the crunch. Be the best you can be, every day. If you say it, do it. Make your word the one thing that others can always depend on. Become the go-to-person in a crisis. And, whatever happens, bring your A-Game every time. You can’t always be the best, but you can always be the best you can be that day.
8. Create Close Connections: Give First. Open yourself up. Become an insider. Generosity pays big dividends. Show what you can give them and others will show you the money. Get up, close and personal. Become integral to others’ wellbeing. If you build their trust, they will pay it forward all the way back to you.
9. Communicate Like a Champion: Say it like you mean it. Talk their language. Connect them to their purpose. How you say what you say is as important as what you say. Let your authenticity shine through but inject it with your passion. Be the reason why other people rediscover why they make a difference.
10. Cause Bold Breakthroughs: Own it. Celebrate the struggle. Finish like a professional. It’s not about the title. It’s about your skin in the game. It’s about taking on the responsibility for everyone else’s success, no matter what. You can’t always win, but you can always play to win. It’s meant to be hard. The pain is the price you pay to be a potentiator. Close strong and the force will be with you.
breakthroughs  CAIF  code_switching  commitments  Communicating_&_Connecting  connecting_the_dots  execution  inspiration  It's_up_to_me  Mike_Lipkin  motivations  purpose  self-awareness  self-knowledge  self-made  serving_others  situational_awareness  skin_in_the_game  torchbearers  value_propositions 
april 2019 by jerryking
Strategy or Culture: Which Is More Important?
“Culture eats strategy for breakfast.” These words, often attributed to Peter Drucker, are frequently quoted by people who see culture at the heart of all great companies. Those same folks like to cite the likes of Southwest Airlines, Nordstrom, and Zappos, whose leaders point to their companies’ cultures as the secret of their success.

The argument goes something like this: “Strategy is on paper whereas culture determines how things get done. Anyone can come up with a fancy strategy, but it’s much harder to build a winning culture. Moreover, a brilliant strategy without a great culture is ‘all hat and no cattle,’ while a company with a winning culture can succeed even if its strategy is mediocre. Plus, it’s much easier to change strategy than culture.” The argument’s inevitable conclusion is that strategy is mere ham and eggs for culture.

But this misses a big opportunity to enhance the power of both culture and strategy. As I see it, the two most fundamental strategy questions are:

1. For the company, what businesses should you be in?

2. And for each of those businesses, what value proposition should you go to market with?

A company’s specific cultural strengths must be central to answering that first question. For example, high-margin, premium-product companies that serve wealthy customers do not belong in businesses where penny-pinching is a source of great pride and celebrated behavior. Southwest has chosen not to enter a NetJets-like business, and that’s a sound decision.

Likewise, companies whose identity and worth are based on discovery and innovation do not belong in low-margin, price-competitive businesses. For example, pharmaceutical companies that traditionally compete by discovering novel, patentable drugs and therapies will struggle to add value to businesses competing in generics. The cultural requirements are just too different. This is why universal banks struggle to win in both commercial and investment banking. Whatever synergies they might enjoy (for instance, from common customers and complementary capital needs) are more than offset by the cultural chasm between these two businesses: the value commercial bankers put on containing risk and knowing the customer, versus the value investment bankers have for taking risk and selling innovative financial products.

Maintaining cultural coherence across a company’s portfolio should be an essential factor when determining a corporate strategy. No culture, however strong, can overcome poor choices when it comes to corporate strategy. For example, GE has one of the most productive cultures in the world, and its former leader, Jack Welch, concedes that his acquisition of Kidder Peabody was a failure because its cultural needs did not fit GE’s cultural strengths. The impact of culture on a company’s success is only as good as its strategy is sound.

No culture, however strong, can overcome poor choices when it comes to corporate strategy.

Culture also looms large in answering the second question above. In most businesses, customers consider more than concrete features and benefits when choosing between alternative providers; they also consider “the intangibles.” In fact, these often become the tiebreaker when tangible differences are difficult to discern. For example, most wealthy individuals choose financial advisors more for their personal chemistry or connections than their particular range of mutual funds. Virgin Airlines tries to attract passengers who like its offbeat, non-establishment attitude in how it operates. Culture experts are right to point out Southwest, Nordstrom, and Zappos because these companies have instilled norms of behavior that are essential features of their winning value propositions: from offering consistently low-price, high-quality service in Southwest’s case, to consistently delivering surprising staff service at Nordstrom and leading customer satisfaction at Zappos. What these companies really demonstrate is how culture is an essential variable—much like your product offering, pricing policy, and distribution channels—that should be considered when choosing strategies for your individual businesses. This is especially so when the behavior of your people, and particularly your frontline staff, can give you an edge with your customers.

Strategy must be rooted in the cultural strengths you have and the cultural needs of your businesses. If culture is hard to change, which it is, then strategy is too. Both take years to build; both take years to change. This is one of the many reasons that established companies struggle with big disruptions in their markets. For example, all the major credit card companies are seeking to transition from traditional payments to digital commerce. This shift in strategy will be difficult to pull off. It not only requires a cultural change, but also a change in companies’ target customer, value propositions, and essential capabilities—the three most fundamental choices a business strategy comprises!

Consigning strategy to just a morning meal for culture does injustice to both. Confining culture to the narrow role of “enabling” strategy prevents it from strengthening strategy by being part of it. It also weakens the power of strategy to turn your company’s cultural strengths into a source of enduring advantage.

Don’t let culture eat strategy for breakfast. Have them feed each other.
cultural_clash  cultural_change  intangibles  management  organizational_culture  Peter_Drucker  questions  quotes  strategy  synergies  value_propositions  via:enochko  unscalability 
march 2019 by jerryking
How Small Companies Can Get Big, Fast
Apr 10, 2014, 07:00am
How Small Companies Can Get Big, Fast

Michael Skok

What’s in it For Them?

One mistake small companies make when they get the chance to approach a larger company is that they make the conversation about them, the little guy. They begin by asking how the large company can help them sell their product or service when it should be the other way around. The best way to make a partnership pitch is by approaching a company and telling them what you’re going to do for them.

So flip all the points above and ask yourself how you’ll pitch to your potential partner to ensure this is a must-have partnership for them.

Usually, one of the key benefits a large company will want to realize is competitive advantage from faster time-to-market and more nimble development. Start there and figure out how you can build out things like opportunities to increase average revenue per user or ARPU for them. But be prepared to prove it and don’t rush it. Like any relationship it needs to be two way.
Gulliver_strategies  large_companies  minimum_viable_products  partnerships  product-market_fit  serving_others  small_business  value_propositions 
december 2018 by jerryking
How to approach your own career like an entrepreneur - Fortune
1. Choose growth over profitability. Rather than focus on short-term gains, think long-term goals and what you need to get there.
2. Bet on who you want to work with, not on where. Job seekers should invest in people, not ideas. That means pick the place you’re going to work for the people you’re going to work with. They’re the ones who will train you and lead you to other opportunities when the time comes.
3. Find your special sauce. Fetishize your product-market fit. This may be one of the hardest challenges in the new economy.
4. Celebrate uncertainty. Iterate. Seek feedback and adapt. Pivot where necessary.
5. Be public. Be on Linkedin. Give away hard-won information and knowledge, you’ll get something back. Be more transparent.

Nitin Julka was 31 and working like a dog in Cleveland when he got the itch. For six years he’d been a VP of his family’s business, a $20 million company that sold IT to schools. He had moved home after getting an MBA, excited to grow the company and make a difference in educational technology. It had been a “wild ride,” but he was ready for change. “I had no idea what I wanted to do,” he says. “I just knew I wanted to do something different.”

The jobs that interested him most were in tech. He started calling friends, friends of friends, business school classmates, and even distant contacts to talk about Bay Area companies and about what professional roles he might actually qualify for. After 30 or so conversations, he made up his mind: He wanted to be a product manager at a fast-growing Silicon Valley–based startup.

This struck few as a logical or even feasible next step for Julka: “I was changing job functions, industries, and geographies. People told me you can do one of those things—not all three at once.”

But Julka is more self-aware than most. On a quarterly basis, he conducts a life assessment and reviews what he considers to be his professional competitive advantage. Among his “most unique” attributes he lists his receptiveness to feedback. Indeed, in his quest for continual improvement, he has recorded personal and professional feedback in a single, running Google doc since 2010. He reads it once a week, when prompted by a recurring calendar invite.

And so began what Julka considers the “abnormal part” of his job search: He drew up a spreadsheet of 60 target companies, a few of which he researched for 60 to 80 hours (he admits he “overinvested”). He read 10-Ks and 10-Qs and a hundred CrunchBase articles; he mined his personal and virtual connections; he enlisted a friend, a former Google programmer, to tutor him in code; and he found free online videos from which he learned UX/UI design. With his wife’s support, he gave himself five weeks in Silicon Valley—no mean feat given that he had an 18-month-old baby at home. He met with three or more people a day, prepared a 48-page set of interview notes, and rode the highs and lows of pitching himself for a job that many thought he was an odd fit for.

It ended on a high. In September 2013 he got several job offers—including one, through a contact of his business school professor, at Bizo, a startup that has since been acquired by LinkedIn LNKD .

Julka may sound like a case study in craziness, a modern-day Ben Franklin whose entrepreneurial energy and efforts cannot be easily matched. But while he exists at one extreme, he’s the prototype for what it takes to navigate one’s career these days.

The truth is, wherever you are on the corporate ladder, whatever you do for a living, you’ve got to think like you’re launching a business from the ground up.

As LinkedIn co-founder Reid Hoffman and Ben Casnocha wrote in their zeitgeist-tapping book from 2012, The Start-Up of You, “All humans are entrepreneurs.” To accelerate your career in today’s economy, you’ve got to embrace that spirit and apply the Silicon Valley formula—“adapt to the future” and “invest in yourself”—no matter how comfortable in your job you might be.

Imagine you’re a founder. You’ve been working for days—years, really. (You can’t remember the last time you took a day off.) You’ve networked like crazy. And now, at last, you’ve landed one of those much-coveted meetings with a high-profile venture capital firm on Sand Hill Road.

the start up of you bookIt feels as though you’ve been waiting your whole life for this: You’ve prepared your slide deck, rehearsed your pitch, and honed your talking points. You’re ready to be grilled about even the finest details of your marketing and monetization strategies. You’ve gone so far as to research your VC’s hobbies. But the product you’re selling isn’t some whiz-bang app or the latest and greatest cloud-computing platform; the product is you.

Here’s where your potential backer steps in: What’s your competitive advantage, she asks? The questions come rapid-fire: What’s your addressable market? The opportunities for growth? Your five-year plan? Your 10-year plan?

You may not be used to thinking about your career in such calculating terms, but old standards like “follow your passion” get you only so far. You won’t get Series A funding, but the analogy is apt: If you are the startup, you’d better start answering to your inner VC.

“You’ve got to have a sense of purpose, authenticity, self-awareness, intellectual honesty, and the ability to navigate ambiguity,” says Hemant Taneja, managing director at General Catalyst Partners, a venture capital firm. That’s what he looks for in companies—and people—he invests in. Alan Braverman, an entrepreneur and angel investor who co-heads the Giant Pixel, a tech startup studio, speaks more bluntly: “What most people consider a safe career path, I consider falling behind.”

You don’t have to be a TaskRabbit (or a VC) to know that the world of work has changed. Technology, globalization, and one long recession—in which nearly one in six Americans reported losing a job, according to Princeton economist Henry Farber—have all disrupted old-fashioned employment. Corporations have downsized, outsourced, and rightsized. They slashed training budgets during the recession, and though that spending is coming back—up 15% in 2013, according to a Deloitte survey—corporate talent development is thought to be a dying art. “As companies see it, the incentives are just so perverse,” says Peter Cappelli, a professor of management at Wharton Business School. “Typically you train someone, and once they become useful, they’re hired away from you.” Meanwhile, the slow march of automation continues: Robots now fly planes, perform surgeries, and in some cases write news. That leaves you, dear worker, in a tight spot—whether or not you’ve got your dream job now, you’ve got to stay relevant and evolve.

That’s not as easy as it once was. The half-life of desirable skills has shortened with the hastening pace of technological change. (A Python programmer now eats the once-hot Java programmer for lunch.) Fabio Rosati, CEO of the online freelancing platform Elance-oDesk, says these dynamics are moving us from the era of employment to one of newfangled “employability.” Professionals, like the 9.3 million who find work on his site, are now being viewed as mobile, independent bundles of skills. In this universe the most adaptable talent rules the day. Increasingly, learning agility is an attribute sought in corporate leadership, says Vicki Swisher, a senior director at Korn Ferry, an executive search firm. What’s more, she says, it’s what employers are looking for in all new hires.

That agility is also mission critical for your personal enterprise (formerly known as your career path). Rather than climb a single corporate ladder like the company man of yore, you’re more likely to spend your career scaling a professional jungle gym, maneuvering between projects, jobs, companies, industries, and locales. By the reckoning of the Bureau of Labor Statistics’ latest job-tenure survey, you’ll pivot every 4.6 years (make that three if you’re a millennial, a demographic that will dominate the workforce in 2015). To do this well requires imagination, initiative, and some guts. Much like a startup, you’re forging your way ahead in a dynamic world where there is no conventional path.

“Get comfortable with being uncomfortable,” advises Mike Abbott, a general partner at Kleiner Perkins Caufield & Byers, who knows as an entrepreneur and as someone whose career zigged to Microsoft, Palm, and Twitter before it zagged to venture capital. In his case, he sought discomfort. “That’s how you learn the most.”

While the ideas of a free-agent nation and personal brand building have been with us for a couple of decades, DIY-career building has gotten a big push from the digital (and old-fashioned sharing) infrastructure that fosters this independence. There’s the rise in communal workspaces like WeWork and educational alternatives like Coursera, which offers college courses online, and General Assembly, which trains workers in the most in-demand tech skills. (As Julka’s case shows, YouTube and Google can also be empowering resources.)

A slew of online platforms has made it simpler to drum up employment, from one-off gigs to full-time jobs. Professionals can peddle their services, whether it be supply-chain management or legal advice, more easily and independently too, through sites like Elance-oDesk and TrustedPeer, which sometimes cater to big companies.

The data are messy on the size and shape of this new, more independent workforce. The BLS, whose classification system dates back to 1948, counted 14.4 million self-employed Americans in April 2014. That’s a far cry from the results of a study commissioned this year by the Freelancers Union and Elance-oDesk, which put the number of freelancers—a broader category that includes temps, part-timers, and moonlighters—at 53 million, or one in three American workers. (A report on freelancers … [more]
Ben_Casnocha  customer_growth  discomforts  Elance-oDesk  free-agents  gig_economy  invest_in_yourself  it's_up_to_me  job_search  large_companies  learning_agility  Managing_Your_Career  non-routine  personal_branding  pitches  preparation  product-market_fit  readiness  Reid_Hoffman  self-assessment  self-awareness  self-employment  Silicon_Valley  skills  slight_edge  special_sauce  start_ups  torchbearers  transparency  TrustedPeer  uncertainty  value_propositions  via:enochko  WeWork 
july 2016 by jerryking
Do you know the value of what you’re selling? Many sales reps don’t - The Globe and Mail
TIBOR SHANTO
Special to The Globe and Mail
Published Friday, Mar. 25, 2016

There are two questions I ask of sales people that confirm this. The first is “Why do people buy from you and your company?” The answers I get are not only underwhelming, but often indistinguishable from other companies in their sectors. The answers are generic and usually communicate the vendors’ own view of themselves, rather than that of the market. In most instances, if I took out the name of the company I am with, and put in the name of their least worthy competitor, the effect and accuracy of the statement changes little, if any. Which means that unworthy competitor can compete with you and deliver the same underwhelming experience at a lower cost.

This is even more pronounced when I ask: “Give me three specific value or positive business impacts you have delivered to your clients.” Instead of talking about how they were able to reduce delivery time by X, leading to a gain in revenue of Y, and reducing the cash sitting in inventory by Z, I hear a stream of beige, empty-calorie words.
value_propositions  sales  personal_branding  specificity  jargon  think_threes  salesmanship 
march 2016 by jerryking
What a Year of Job Rejections Taught Me About Pitching Myself
SEPTEMBER 09, 2015 | HBR | Nina Mufleh.
[send to Nick Patel]
After sending out hundreds of copies of my résumé to dozens of companies over the last year, I realized that I was getting nowhere because my approach was wrong....How could a career that ranged from working with royalty to Fortune 500 brands and startups not pique the curiosity of any hiring managers?

As a marketer, I decided to re-frame the challenge. Instead of thinking as a job applicant, I had to think of myself as a product and identify ways to create demand around hiring me. I applied everything I knew about marketing and storytelling to build a campaign that would show Silicon Valley companies the kind of value I would bring to their teams.

The experiment was a report that I created for Airbnb that highlighted the promise and potential of expanding to the Middle East, a market that I am extremely familiar with and until recently they had not focused on. I spent a couple of days gathering data about the tourism industry and the company’s current footprint in the market, and identified strategic opportunities for them there.

I released the report on Twitter and copied Airbnb’s founders and leadership team. Behind the scenes, I also shared it by email with many personal and professional contacts and encouraged them to share it if they thought it was interesting — most did, as did some of the top VCs, entrepreneurs and many peers around the world....What I realize in hindsight is probably one of the most important lessons of my career so far. The project highlighted the qualities I wanted to show to recruiters; more importantly, it also addressed one of the main weaknesses they saw in me....What the report helped me do was show, not tell, my value beyond their doubts. It refocused my perceived weakness into a strength: an international perspective with the promise of understanding and entering new markets. And though none of the roles that I interviewed for in the last two months focused on expansion, by addressing and challenging the weakness, I was able to re-frame the conversation around my strengths....asking yourself a different version of that question is going to make you better prepared for any conversation with a recruiter, a potential client, or even a potential investor....not “What is my weakness?” but rather “What do they perceive as a weakness in my background?”
Airbnb  campaigns  career_paths  creating_demand  Fortune_500  founders  HBR  hindsight  inbound_marketing  job_search  Managing_Your_Career  Middle_East  networking  personal_branding  pitches  problem_framing  reframing  rejections  self-promotion  social_media  strengths  value_propositions  via:enochko  weaknesses 
september 2015 by jerryking
Membership Experience Not Membership Math
Posted by Amanda Kaiser on Sep 5, 2014

How do you move members away from doing that mental math? How do you make joining less transactional and focus more on experience?

Help members solve more important problems

Our visits to the zoo solve many problems for me. Superficially, we are active and outside – but I can get this at a playground. More importantly, we are having fun and learning something. Most important, I believe that experiences like this can help teach my son those life skills that will help him be well rounded, fulfilled and giving person.

The zoo markets fun and learning but stories from higher up the list of mom’s needs would resonate far more. You see this play out successfully with the big brands. Harley Davidson means freedom not transportation. Coke means youth and fun not sugar water.

You can provide the most value when you help solve your member’s most important problems.

Provide special member experiences

Many member benefits lists read like a math equation: 10% off for members, a $50 savings, and 1 free guest. This is hardly compelling reading and it is not so compelling in the decision making process either. The logic is there but the emotion is missing.

How to help LBMA members package the emotional benefits of joining so that they can be shared back at their companies?
memberships  LBMA  associations  branding  transactional_relationships  brands  value_propositions  experience  emotions  OPMA  worthwhile_problems 
july 2015 by jerryking
Media Asset Management – "Topping off" our Digital World
Even more than in 1932, when R.B. Bennett’s Government first articulated the need for a public broadcaster, CBC/Radio-Canada is interconnected with Canada’s democratic, social and cultural needs. Public broadcasting offers a unique value proposition as an effective instrument of Canadian public policy in a mixed public and private broadcasting system.
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“I look forward to joining the CBC team and getting started. CBC Sports is among the best-known and most-respected brands in the history of Canadian broadcasting,” Orridge says. “We are anticipating an exciting NHL Stanley Cup Playoff schedule, with women’s FIFA World Cup Soccer soon to follow. Our sports schedule overall represents an extraordinary opportunity and value proposition for both our audiences and our advertising partners.”
CBC  digital_media  value_propositions  public_broadcasting 
april 2015 by jerryking
Riders on the economic storm: Practical thinking for small business Riders on the economic storm: Practical thinking for small business | None | Nu U Consulting
24/06/09

Jonathan Weber writes in Slate’s The Big Money: Making Payroll feature in a piece titled, “Know When to Fold”: “Failure is not something an entrepreneur can give in to very readily. A certain level of blind optimism—even in the face of long odds—is often necessary to build a successful product or company. If you, as the business owner, don't believe, you can be pretty sure your employees, customers, and shareholders won't, either… don't give in easily if you feel the passion… Sometimes you have to take the view that failure simply isn't an option.”
tips  economic_downturn  small_business  strategies  networking  value_propositions 
march 2015 by jerryking
Want to land a big client? Here are four important tips - The Globe and Mail
MATTHIJS KEIJ
Young Entrepreneur Council
Published Tuesday, Aug. 12 2014

Study them

Landing a big client isn’t about you. Let me say that again: It is not about you.... remember that to succeed, you must help your client succeed. How do you do that? Study everything you can about the client until you fully understand the business, strategies and objectives.

Next, clearly define how your product or service will help the company achieve its goals. If you can identify a problem or isolate areas for improvement, then you can clearly illustrate your ability to provide a unique solution.

Make the connection. to land that enterprise client, try to identify your Norgay or Hillary. Talking to the wrong people wastes valuable time. However, if you can create a relationship with a strategic partner, that person can help get you in front of the right people and into the necessary meetings – all the more quickly than you could do on your own. Your target client is Mount Everest. Start climbing.
Gain influence

“An enterprise client needs to be convinced that working with your company is the best decision they could ever make,” says Karthik Manimozh, president and COO of 1-Page. “One of the most effective ways to help them arrive at this conclusion is to let your reputation precede you.”

The leadership, prestige and visibility that your company wields in the marketplace are all key factors that influence buying decisions. The answers your potential enterprise client seeks rest on your ability to shape your story. Good PR and marketing is the foundation. Strategic networking and social proof are pillars.

Remember, influence is something that comes with hard work...Be everywhere; talk with everyone (but ensure your conversations are informative and upbeat, never desperate).

Persevere through tough times

It can take months or even more than a year to land an enterprise client. Nothing worth having comes easy.

During that time, you’re bound to find yourself in countless meetings, possibly caught up in the middle of office politics, or jumping through hoops as the legal and procurement departments vet your company. Don’t dismay. This is par for the course when trying to land an enterprise client.
solutions  solution-finders  marketing  business_development  tips  indispensable  influence  networking  JCK  due_diligence  large_companies  perseverance  Communicating_&_Connecting  value_propositions  serving_others  strategic_thinking  client_development  hard_work  enterprise_clients  hard_times  office_politics  Michael_McDerment  the_right_people 
august 2014 by jerryking
Three Mistakes to Avoid When Networking
February 18, 2014 | HBR | by Dorie Clark |

Misunderstanding the pecking order.
Asking to receive before you give.
Failing to specifically state your value proposition.
networking  serving_others  HBR  value_propositions  misunderstandings 
february 2014 by jerryking
Noel's Pitch Letter
steal elements of his note for your own purposes. Look at the way he helps you to recognize a 'Noel-solvable' problem. Look at the succinct way he conveys the unique 'Noel-selling-proposition'. He ma...
Noel_Desautels  Managing_Your_Career  networking  JCK  pitches  feedback  templates  value_propositions  from notes
december 2013 by jerryking
Art Makes You Smart - NYTimes.com
November 23, 2013 | NYT | By BRIAN KISIDA, JAY P. GREENE and DANIEL H. BOWEN.

FOR many education advocates, the arts are a panacea: They supposedly increase test scores, generate social responsibility and turn around failing schools. Most of the supporting evidence, though, does little more than establish correlations between exposure to the arts and certain outcomes. Research that demonstrates a causal relationship has been virtually nonexistent.... we can conclude that visiting an art museum exposes students to a diversity of ideas that challenge them with different perspectives on the human condition. Expanding access to art, whether through programs in schools or through visits to area museums and galleries, should be a central part of any school’s curriculum.
art  correlations  museums  students  education  evidence  cognitive_skills  creative_renewal  value_propositions  the_human_condition 
november 2013 by jerryking
Delivering the message: How premium hotel brands struggle to communicate their value proposition
2006 | International Journal of Contemporary Hospitality Management Vol. 18 Iss: 3, pp.246 - 252 | by Winfried Daun, Raffaela Klinger.

Purpose – The purpose of this paper is to review the ways in which premium hotel brands address the challenge of building and sustaining their value proposition and communicating the essence of this value to their customers.

Design/methodology/approach – The article draws on commercial market research, published information sources and industry experience to identify the key issues that impact on the effectiveness of marketing communications.

Findings – The conclusion is that luxury hotel chains have worked hard to improve the effectiveness of brand management but that several key factors (such as market insight, differentiation, relative uniqueness) influence the long-term effectiveness of the brand management approach.

Research limitations/implications – Practical measures for improving brand management practices are identified and explained.

Practical implications – The key success factors are explained, with suggestions for implementation.

Originality/value – The paper draws on consulting experience and contains analysis and practical suggestions that are especially relevant to practitioners.
value_propositions  Communicating_&_Connecting  hotels  brands  branding  information_sources 
august 2013 by jerryking
The economic imperative for investing in arts and culture
Mar. 27 2013 | The Globe and Mail | TODD HIRSCH.

A better reason why the economy needs a strong cultural scene is that it helps to attract and retain labour. This is especially important for cities trying to draw smart professionals from around the world. The best and brightest workers are global citizens, and if they (or their families) are not pleased with the cultural amenities, they won’t come. Calgary, where I live, is a perfect example: world-class fly fishing and a great rodeo will attract some people, but without fantastic arts and sports amenities, the pool of willing migrants would be shallow....The third reason, however, is the most important. To become the creative, innovative and imaginative citizens that our companies and governments want us to be, Canadians need to willingly expose themselves to new ideas. A vibrant arts and culture community is the easiest way to make this possible.

American neuroscientist Gregory Berns, in the introduction to his 2008 book Iconoclast, wrote: “To see things differently than other people, the most effective solution is to bombard the brain with things it has never encountered before.” Living and travelling abroad is a great way to do this, but for most of us that isn’t a practical reality. Arts and culture on our home turf offer us the chance to “bombard” our brain with new stimulus without leaving town.

The important part, as Dr. Berns puts it, is to concentrate on things your brain has never encountered before. If you’re an opera fan, going to see opera season after season will be enjoyable, but you won’t reap the creative benefits that come from exposure to other things. Maybe you need to skip the next performance of Don Giovanni and take in some indie rock. Or if you’re a hockey nut, turn off the game one night and take in an exhibit of contemporary visual art. You’re not required to enjoy an unfamiliar art or sport (although if you go with an open mind, you’ll be surprised). The point is to purposely take it in, absorb what’s going on, and let your mind be bombarded. It gets the brain’s neurons firing in different ways...We have to stop thinking about arts and culture as simply nice-to-haves. They are just as important as well-maintained roads and bridges. By giving us the chance to stimulate our minds with new ideas and experiences, they give us the opportunity to become more creative. Arts and culture are infrastructure for the mind.
cultural_institutions  art  artists  Calgary  creativity  prosperity  creative_class  funding  fine_arts  value_propositions  mental_dexterity  creative_renewal  Todd_Hirsch  imagination  idea_generation  ideas  iconoclasts  contemporary_art  open_mind  economic_imperatives  the_best_and_brightest 
march 2013 by jerryking
The art of leadership
November 17-18, 2012 | Financial Times pg. 22--Culture | by Peter Aspden.

The arts have the power to build social integration and point to a higher purpose for humanity.

1. Boldness
2. Suppleness
3. Democracy
4. A sense of mission
5. Imagination.
leadership  culture  United_Kingdom  museums  leaders  cultural_institutions  talent  arts  value_propositions  mission-driven  social_integration 
february 2013 by jerryking

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