toneofvoice   72

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Monzo – Tone of Voice
Hello! 👋 Welcome to Monzo’s tone of voice guide. This is a (fairly) brief overview of how we write. It’s for everyone in every team, and it applies to all the writing we do, inside and out. We’ve opened this up to the world as well (hello world! 🌍), because we want to be held up to the lofty standards we set ourselves here. We believe in everything we’ve said, so if you see us falling short then please let us know.
[found via Strands of Genius]
voice  brandvoice  guidelines  examples  strategy  toneofvoice 
july 2018 by eugenexxv
UX Writing: How to do it like Google with this powerful checklist
Writing in design, how to appreciate good writing when designing interfaces. Some models to structure thinking and some activities to get started
articles  ux  toneofvoice  brand  voice  brandvoice  writing 
june 2017 by warnaars
Guidance - Access to Understanding
Guidance

This guidance is for anyone who is planning to write about biomedical or health research for a non-specialist audience. It is particularly intended to help scientists who are used to writing for their peers to reach a wider audience including the general public.

Our guidance focuses on writing plain-English summaries of scientific research articles, not journalism or promotional writing. However, we hope it will help you craft well-written pieces that engage your audience, whatever your purposes.
toneofvoice  copywriting  content  contentstrategy  guidelines 
november 2016 by mildlydiverting
Writing Science in Plain English
Review of a UC Press book with interesting lessons about simplifying communication / language in science writing
content  contentstrategy  toneofvoice  UX  writing 
november 2016 by mildlydiverting
Day in the Life: How Slack's Anna Pickard makes software sound human
"While everyone’s not going to be writing externally, it’s so important we remain human in everything we say and do. The culture turned inward makes the product, the culture turned outward makes the brand."
slack  software  userexperience  pamoja  toneofvoice  copywriting  from twitter_favs
september 2016 by garrettc

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