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The genius strategy behind Google's new Pixel 2 smartphones
"But a decade into the smartphone era, specifications aren't enough. When considering which phone to buy, consumers are no longer looking at a simple list of features; they're considering how all the parts work together to make a device — and the broader ecosystem — more compelling. Giving consumers the most effective experience requires vertically integrating hardware, software, and services so that the experience can be seamless. For example, technologies like Google Lens, which lets users identify objects using the camera, rely on a variety of things working perfectly — from the computing to the imaging tech to the machine learning. The Pixel 2's likely excellent camera also comes with free cloud storage from Google, making the device even more compelling. In mimicking this integrated Apple approach, Google can also leverage a key advantage over Apple: a head start in AI, as Apple has come to the field later and more clumsily than its competitors, while Google continues to be a pioneer.

The upsides of this holistic approach are clear: When a tech company controls each point in an ecosystem, it is better able to produce the very best experiences for users, and evade the pitfalls and lag of tech partnerships. It's something the entire industry is slowly recognizing. Google also announced the Google Pixelbook, a high-end Chromebook with a touchscreen and pen. It instantly evoked both the Microsoft Surface and the iPad Pro. The eerie similarity was symbolic: All three major computing companies are trying to achieve the same basic thing, locking consumers into an ecosystem.

There is a problem looming here for Google, though. In theory, the Pixel line is supposed to function like Microsoft's Surface in that it highlights the company's ecosystem at its very best, spurring on development from its broad range of partners. But inevitably, there are competing interests at work. Samsung is also recognizing that power lies in the stack; it developed its own voice assistant called Bixby rather than relying on Google's Assistant. You can, however, access both services on a new Samsung phone. It's redundant, and a little ridiculous, but perhaps demonstrative of the tension at work. Where once there was overlap and cross-pollination, things are tightening into vertical silos, and partnerships are a thing of the past. What remains to be seen is whether Google can keep on this path without alienating its partners — or, if push comes to shove, have Android continue to succeed on its own without them."
apple  google  samsung  android  ios  technology  navneetalang  iphone  pixel  hardware  2017 
6 hours ago by robertogreco
RT : On my way to Paris, attending my first Scientific Community meeting. Inspiring topics on the ag…
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US warns of ongoing attacks on energy firms and critical infrastructure
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Light L16 Camera
A unique compact camera with sixteen lenses of differing focal lengths attached to 16 13mp sensors that combine to create up to a 52mp image with adjustable DOF and Focus.
Photography  camera  Technology  Hardware 
14 hours ago by Vlahn

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