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Taylor nlp
As Taylor progresses from a country artist into a pop artist, we see an increase in the content of songs related to dancing. When Taylor moves out of her family home into her first apartment just before 2010, we see the greatest prevalence of words related to growing up. Throughout her career, we see an interesting fight between the topics of Love and Beauty versus Bad/Remorse. With each new romance and subsequent heartbreak Taylor experiences, these topics continue to be at war with each other in terms of dominance in her music.

2012 brought Taylor's arguably best and most popular album, Red, and with it the greatest number of songs with the topic of Love and Beauty. Other interesting highlights include a spike in the Bad/Remorse topic during 2014, the time when Taylor was infamously at odds with Kanye West and Katy Perry. In 2017, Taylor seems to be less contemplative than before, indicating a greater sense of self and confidence.
inspiration-list  Taylor 
yesterday by christopherming
Taylor Swift cracked the concert ticket inflation problem and made an extra $50m
T-Swift just couldn’t “Shake It Off”
In 2015, Swift sold out nearly every show on her tour within seconds — mainly because of scalpers grabbing them for resell sites — yet, according to the Financial Times, Swift lost out on an estimated $150m in revenue from selling her tickets below market value on that tour.

So, for her 2018 tour, Swift partnered with Ticketmaster (who has been caught up in its own “hush-hush” scalper controversy) to make sure she got that money back, and to make sure actual fans were able to buy tickets at a fair price.

Scamming the scammers
She used Ticketmaster’s Verified Fan platform, which scans online data to verify purchasers, and hiked the price of tickets sold elsewhere up to nearly $700 a pop for general admission — leaving an average of 600 unsold tickets at each show on the table.

And it worked. It may not have sold out completely, but Swift made an estimated additional $50m on this tour — and cut down her resell tickets from 30% in 2015 to 5% in 2018.
inspiration-list  Taylor 
yesterday by christopherming

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