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Captain Morgan, Lyft pledge $20K in free rides during Final Four | Mobile Marketer
Diageo rum brand Captain Morgan teamed up with ride-hailing company Lyft to provide up to $20,000 in free rides to fans attending Final Four games in Minneapolis this weekend, the companies announced.
Lyft users 21 and older can use the code "CAPTAINGAMEDAY" from 7 p.m. to 3 a.m. local time every day from Friday, April 5 through Sunday, April 7. Lyft will provide a $20 credit toward a safe ride in the downtown Minneapolis area.
alcohol  taxi  partnerships 
15 days ago by dancall
Uber Expands 'Ride Pass' Monthly Subscription | PYMNTS.com
The subscription will lock in a flat rate for the whole month, which is based on historical data. According to Uber, riders will save up to 15 percent on total monthly travel. Ride Pass members won’t have to deal with surge pricing, traffic or weather variables that can increase costs. There is also no limit on monthly rides.

If a Ride Pass customer lives in a city with Uber Jump e-bikes or scooters, Ride Pass will lock in rates for those as well. A subscription also comes with 30 minutes of free scooter and bike riding daily.
uber  taxi  membership  cities 
22 days ago by dancall
GIF by Blue Fox Entertainment - Find & Share on GIPHY
GIF animation, animated, cartoon, fire, run, explosion, cars, cgi, scooter, taxi, on fire, family movie, oil spill, kids movie, wheelymovie Giphy https://ift.tt/2H5fvor ______ http://goo.gl/3oHDPV
animation  animated  cartoon  fire  run  explosion  cars  cgi  scooter  taxi  on  family  movie  oil  spill  kids  wheelymovie  wynajem  samochody  auta 
6 weeks ago by architektura
China's Didi To Take On Uber In Chile, Peru | PYMNTS.com
Didi Chuxing, the Chinese ride-hailing company, wants to take on Uber in Latin America, eyeing Chile, Peru, and Colombia.
Reuters, citing job postings and a company official, reported the Chinese company is in the process of recruiting managers for what are some of Latin America’s fastest growing markets. The company has also sent executives from China to Chile and Peru to head up the expansion and has been advertising for drivers, crisis management, marketing, and business development professionals in Chile, Peru, and Colombia. If the company can make inroads in those countries, it could make it tougher for U.S.-based Uber to grow in Latin America. Uber and Didi are already in a fierce battle in Brazil. Early last year Didi acquired 99, a startup in Brazil, to enter the market. Meanwhile, in Mexico, it lured drivers its way with better pay and bonuses if they signed up drivers and riders, noted Reuters.
apac  taxi  uber 
8 weeks ago by dancall
Easter Egg Marketing: How Snapchat, Apple, and Google Hook You at andrewchen
Lyft, a ride-sharing service, aroused curiosity by decorating its fleet of vehicles with furry, pink mustaches. Instead of plastering its brand name on the side panels of its cars, Lyft used an Easter egg to catch people’s attention and get them talking. After seeing a half a dozen pink mustache-sporting vehicles, one is bound to resolve the mystery.

As users demonstrated an effort to understand the meaning behind the silly spectacle, by asking friends or searching online, Lyft became more memorable. This is especially important in competitive markets, where recall and top-of-mind-awareness determine which transportation service one turns to the moment they need a ride. Lyft creatively stood out from the competition by hiding its brand behind an Easter egg: a pink mustache.
secret  taxi  voice  apple  google  snapchat 
9 weeks ago by dancall

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