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Precise ASUS malware
ASUS-signed software updates contained malware targeting just a few hundred machines with specific MAC addresses
asus  malware  targeting  precision  badtech  tootme 
25 days ago by nelson
Facebook won’t let employers, landlords or lenders discriminate in ads anymore — ProPublica
Facebook advertisers can no longer target users by age, gender and ZIP code for housing, employment and credit offers, the company announced Tuesday as part of a major settlement with civil rights organizations.
facebook  algorithms  dataprotection  US  advertising  targeting  rights 
4 weeks ago by corrickwales
Understanding Makes the Mind Lazy
> platforms have to act as though their algorithms work and don’t work at the same time, and this equivocation fosters a paranoia about how algorithms work.

> The point of advertising, after all, is not to nail down what people are, as if that were static; it’s to shift currents of demand, to alter behavior patterns. But the logic of data profiling uses the past to repeat it as the future.

> This mystification is not an unfortunate side effect; it’s the value Facebook adds. Users are isolated from each other so they can feel as though they are the implied subject of all the discourse they experience on the site — so that they can be targeted in “one-to-one brand building” campaigns. Users get to feel important, singled out, worthy of decoding, and at the same time they get to interpret whatever they read through the lens of “Why did the algorithm choose this for me? What does this say about me and my tastes?” But that works only through an effort of disavowal: You have to feel that the algorithm is right enough to cater to you but not powerful enough to control you (even while it controls all those “indoctrinated peers”).

> In this London Review of Books essay about Brexit,William Davies offers this description of accelerated finance:

> The mentality of the high-frequency trader or hedge fund manager is wholly focused on leaving on better terms than one arrived, with minimum delay or friction in between. To the speculator, falling prices present just as lucrative an opportunity as rising prices (given the practice of ‘shorting’ financial assets), meaning that instability in general is attractive. As long as nothing ever stays the same, you can exit on better terms than you entered. The only unprofitable scenario is stasis.

> In a sense, platform paranoia is akin to market volatility; it reflects and promotes a high-frequency trading of sorts in various propositions, accelerating cycles of belief and skepticism as we churn through a much higher volume of information. Advertising is more likely to be effective amid these conditions, where it seems that everybody and not just marketers is being manipulative and deceptive.

> How we are targeted is always incomplete and inaccurate, but these inaccuracies in themselves can still drive and reshape behavior. Being targeted itself affects the targets, regardless of what is targeted at them, or if anything hits.

> They want to sell control over that connection, the moment at which your feelings become actions in the world. (Advertisers understand that link between feeling and acting entirely as a matter of “conversion rates” — when you actually buy something.)

> When we remember our lives authentically, we ask a fundamental question: Why did I remember this thing, at this moment? The “Why now?” question gives memory its meaning. Facebook randomizes and decontextualizes memory and detaches it from our current self. And why would I want to know what I looked like 10 years ago?
rob-horning  targeting  facebook 
4 weeks ago by jasdev
5 things you can do to counter misinformation - Internet Citizen
Keep Facebook off your trail.

Facebook lets political advertisers target you with content — information and misinformation — by tracking your activity on and off their platform.

Firefox’s new U.S. Election bundle makes it easier to explore the Web without Facebook watching, and also enables you to participate in ProPublica’s effort to flag misinformation. It’s a win-win for you and the Web.

Download the Firefox Election Bundle
mozilla  politics  election  targeting  propaganda  privacy 
4 weeks ago by liberatr
Facebook axes age, gender and other targeting for some sensitive ads • WSJ
Nat Ives:
<p>Facebook Inc. is removing age, gender and ZIP Code targeting for housing, employment and credit-related ads as part of a settlement with advocacy groups and other plaintiffs.

The new actions—and just under $5m in payments—settle five discrimination lawsuits filed by the National Fair Housing Alliance, the Communications Workers of America and others, the company said.

“There is a long history of discrimination in the areas of housing, employment, and credit, and this harmful behavior should not happen through Facebook ads,” Facebook Chief Operating Officer Sheryl Sandberg said in a blog post that will be published on Tuesday afternoon, according to a spokesman.

Facebook has faced pressure on targeting around such ads for years, sparked by a 2016 report from investigative-news site ProPublica, which said it had been able to buy ads targeted to house hunters that excluded certain groups based on ethnicity. While Facebook didn’t allow targeting specifically by race, it lets advertisers seek consumers by criteria it calls “ethnic affinity.”

Soon after that report, Facebook said it would no longer let marketers target housing, employment and credit-related ads by ethnic affinity.</p>

Sure, that harmful behaviour shouldn't happen, through Facebook ads or other. But ProPublica pointed this out <em>more than two years ago</em>. It's frustrating that everyone else has to point out to Facebook how it enables bad actors in so many ways.
facebook  advertising  targeting  malicious 
4 weeks ago by charlesarthur
Grow your games business with ads
We’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google’s properties. With App campaigns for engagement, you can reconnect with players in many different ways, such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android (which only Google can help with).
google  GAMES  advertising  targeting  widgets  mobile 
5 weeks ago by dancall

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