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Instagram takes on YouTube as long-form video becomes popular: CHARTS - Business Insider
Instagram is taking on YouTube now that more people are watching long-form videos online (FB) June 21, 2018 at 03:48PM

Facebook-owned Instagram announced a new addition to its photo-sharing app on Wednesday: the ability to share long-form 4K videos a la YouTube.

With IGTV, Instagram will allow its 1 billion monthly active users— a milestone it also announced on Wednesday — to create and share videos up to an hour long. That's about 59 minutes longer than the videos it currently allows users to upload with Instagram stories.

Long-form video sharing is a territory owned by very few social media platforms, and Instagram has clearly seen success with what it's been doing so far. So why the update? As this chart from Statista shows, Instagram and Facebook executives have reason to believe this would be a profitable arena. While "medium-form" video (5-20 minutes in length) has gotten relatively little attention, short-form video and long-form video have switched places in terms of the proportion of time people are willing to allot to one or the other, according to video analytics company Ooyala.

Two years ago, users would spend about 26% more of their time on videos under 5 minutes long, but they're now spending 16% more of their time on videos longer than 20 minutes, indicating a shift in the industry — and ad dollars.

Though there won't be ads on IGTV to start, Instagram CEO Kevin Systrom has said advertising "is obviously a very reasonable place to end up" and that creators will have a way to make a living. Instagram has already put competitor Snapchat in a perilous situation, and if the pay for content creators is good, YouTube could very well be its next victim.

Jenny Cheng/Business Insider

via Chart Of The Day
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3 days ago by leconeyc
Chartmetric | A modern music data tool for the streaming age
Monitor Spotify / Apple Music / Deezer playlists, social media, and charts.
Music  statistics 
3 days ago by davesurgan
RLN keras tutorial
This is a quick tutorial of the use of the Keras RLN implementation.
First, let's import and create the train and test set. In this tutorial, we're using the Boston housing price regression dataset, with additional noise features.
Statistics  MachineLearning  NeuralNetworks  DeepLearning  keras  regularization 
3 days ago by csantos
Statistical Hacking
How you can find any statistic that works
statistics  numbers 
3 days ago by violetberk
The Essential Road Trip Survival Guide [Infographic]
The Essential Road Trip Survival Guide June 21, 2018 at 11:46AM There’s something so raw and pure and free about going on a road trip. It’s a rite of passage, a learning experience, a shot in the arm of pure adventure. It’s like your first time at sleep-away camp, except there are no counselors around to tell you what to do and where to go. Here is an ultimate road trip survival guide so that you can get the most out of your next road trip.  via Infographic Journal
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3 days ago by leconeyc
A Guide to 7 Most Common Germs & How They Can Harm You [Infographic]
A Guide to 7 Most Common Germs & How They Can Harm You June 21, 2018 at 11:46AM We tend to forget about the importance of keeping our office spaces clean, relying rather on office cleaners for keeping the space we spend most of our time in free from germs & bacteria. However, depending on your cleaning company, they may not be cleaning everything you think they are and a lot depends on the steps you as an office worker take to protect yourself and your fellow colleagues from getting ill. via Infographic Journal
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3 days ago by leconeyc
The Benefits of Selling Your House to a Real Estate Investor [Infographic]
The Benefits of Selling Your House to a Real Estate Investor June 21, 2018 at 11:16AM

While there can be many worries involved in the process of selling a home, this can be made easier with the help of a real estate investor. They are able to ease the pains associated with selling your house. Listed in the following infographic by Synergy Property Group are the top five reasons one should look into hiring a real estate investor for this process.

[Click here for full size version]

via Infographic Journal
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3 days ago by leconeyc

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