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Big Game Punting: Super Bowl Scores $5.4 Billion in Ad Spending over 52 Years
When Super Bowl LII is a wrap on Feb. 4, marketers will have spent a total of some $5.4 billion advertising in the game's first 52 years.
Ad spending for commercials during NBC's Super Bowl LII broadcast is running in the ballpark of $419 million, according to Ad Age Datacenter's estimate. If the average price of a 30-second spot in the game didn't rise appreciably between 2017 and 2018, broadcasters can take solace in the fact that the latest Super Bowl more than doubled marketers' outlay as recently as 2010.
Super  Bowl  ad  spend  history  advertising  LII 
11 weeks ago by russrunner
Mission Workshop
amazingly nice clothes and bags
clothes  spend 
january 2019 by emelendez
US spends twice as much on health care as its peers - CNNPolitics
Hmmm. Sure I’ve seen this debunked. Needs to be PPP to be proper.
US  health  spend 
january 2019 by traggett
GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth | AdExchanger
Magna said digital will make up half of global ad spend by 2020, but GroupM still forecasts digital’s share at 42% in 2019. Of the digital pie, Magna said search grew 16%, video 29% and social media 33% this year, while mobile ad sales grew by 32% to make up 62% of digital impressions.
ad  spend  2019 
january 2019 by LuDuMu
Coupa CEO Bernshteyn – our customers can “weather the storm” of economic change
"Coupa ends calendar 2018 with strong growth and a good outlook into 2019, whatever the economy delivers."
cloud  erp  financials  and  supply  chain  machine  intelligence  ai  spend  management 
december 2018 by jonerp

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