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Snapchat fact-checks political ads unlike Facebook: CEO Evan Spiegel • CNBC
William Feuer:
<p>Facebook CEO Mark Zuckerberg has defended Facebook’s decision not to fact-check political advertising, and Twitter CEO Jack Dorsey decided to ban all political advertising, though the company is now struggling to define what actually qualifies as a political advertisement. Google, which also owns YouTube, has remained quiet on the matter.

In contrast, Snapchat has a team to fact-check all political advertising on the platform, Spiegel says.

“We subject all advertising to review, including political advertising,” he said Monday. “And I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don’t allow things like misinformation to appear in that advertising.”

He compared Snap’s policy on political ads to cable TV. “That might be more similar to cable rather than broadcast,” he said.

Under Federal Communications Commission rules, broadcast television stations cannot censor certain political advertisements based on accuracy concerns. Cable television networks are not bound by the same federal policies.</p>


Wouldn't it be nice if Facebook copied this, like it does everything else that Snapchat does?
snapchat  facebook  politics  socialwarming 
yesterday by charlesarthur
‎Chroma Stories: Create & Edit on the App Store
Hot new product on Product Hunt: Chroma Stories — Create stunning and engaging stories with easy to use tools https://ift.tt/2O8jAt1
Product  Hunt  iPhone  Instagram  Facebook  Photography  Snapchat  Tech 
6 days ago by Soc201
Snapchat Spectacles 3 review • CNBC
Todd Haselton:
<p>Snap’s Spectacles 3 launch on Tuesday for $380. They let you record video and snap pictures, apply new 3D effects to them and then post that content to Snapchat or other social networks.

Unlike the previous two versions of Spectacles, the Spectacles 3 introduce new augmented reality and 3D features with the aid of a new depth sensor. Thanks to this tech, you can make it look like you’re walking down a rainbow hallway, that heart-shaped balloons are floating in a park around you, or that a cartoon phoenix is following you around on a walk. Or you can take pictures and convert them into tilting 3D images and GIFs that can bring your adventures to life.

<img src="https://image.cnbcfm.com/api/v1/image/106237928-1573497795317blobs.gif" width="100%" /><br /><em>These blobs just appear in the real world around objects.</em>

But Spectacles 3 aren’t meant for mass consumption the way earlier models might have been. (Snapchat wrote off nearly $40m when the first model flopped.) Instead, Spectacles 3 are aimed at wealthier influencers and creators who want to add special effects to their Snapchat posts. That’s a relatively small audience.

At $380, they’re not exactly priced for mass consumption anyway. Given Snapchat reaches 90% of 13- to 24-year olds, they’re also probably too expensive for most of the younger buyers.</p>


The problem is always about the content, isn't it? And the examples that Haselton shows here are just, well, daft. What one wants is content you can use - such as messages, times, maps - overlaid on the real world. A heads-up dashboard for the world, if you like. At least they're starting to get the pricing right.
snapchat  spectacles 
7 days ago by charlesarthur
Kohl's lets Snapchatters virtually window shop through AR portal | Mobile Marketer
Department store chain Kohl's is promoting exclusive holiday merchandise in its first augmented reality (AR) window-shopping experience on Snapchat. Kohl's "New Gifts at Every Turn" mobile experience gives the illusion of stepping through a computer-generated portal into a virtual store, where users can buy real products, per an announcement shared with Mobile Marketer.
The virtual store can be found in Snapchat's carousel of AR Lenses, which lets users decorate selfies and pictures with digital images before sharing them with friends. The virtual doorway and store use Snapchat's AR Portal Lens technology to provide a more immersive experience for mobile shoppers. Once inside the virtual store, users can tap shoppable links to browse and buy products from Kohl's website. The merchandise includes collections from brands and designers such as Elizabeth and James, Jason Wu, Lauren Conrad, Vera Wang and Scott Living. The virtual store is open Nov. 7-10.
snapchat  augmented-reality  ecommerce  retail 
11 days ago by dancall
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store | Mobile Marketer
Toys 'R' Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. The toy retailer's augmented reality (AR) lens immerses users in an interactive experience starring a 3D version of mascot Geoffrey the Giraffe, who guides them through a computer-generated "maple leaf" portal into a virtual store, per an announcement.
Snapchat users who access the lens from the app's Lens Carousel can swipe up to visit the Toys 'R' Us website to make a direct purchase. Toys 'R' Us also plans to launch a gamified lens that lets Snapchatters take selfies with Geoffrey and share them in the app.
snapchat  retail  ecommerce  toys 
11 days ago by dancall
‎Stickered on the App Store
Hot new product on Product Hunt: Stickered - Powered by SnapKit — Share any website as a Snapchat sticker https://ift.tt/2CjqZQH
Product  Hunt  Android  iPhone  Web  App  Social  Media  Tools  Snapchat 
12 days ago by Soc201
The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases | Business Wire
Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion impressions, the study found 63 percent of sales driven by Snapchat advertisements were a result of ads that only reached household influencers, not the primary household purchasers.
Snapchat  Research  GenZ  Effectiveness 
15 days ago by mikon_nikon
DAZN, Snapchat partner for boxing content |
DAZN, the sports streaming service, has announced a partnership with Snapchat that will include two new shows and ‘Our Story’ coverage surrounding DAZN’s biggest boxing events.
The new Show DAZN Fight Week premieres this week on Snapchat’s Discover page in the US, new episodes will air every day in the week leading up to Canelo Alvarez’s November 2nd fight – which will see the middleweight king jump two weight classes to challenge Sergey Kovalev for his WBO Light Heavyweight belt. Episodes will include Canelo’s career highlights as well as cutdown versions of 40 Days: Canelo vs Kovalev – the latest installment of DAZN’s behind-the-scenes fight prep docuseries that is executive produced by LeBron James, Maverick Carter, and Carlos Vela.
snapchat  sportsrights  partnerships  mobile  content 
18 days ago by dancall

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