segmentation 447
How to Segment Markets
5 weeks ago by jerryking
2005 | Marketing Profs | Allen Weiss
howto
market_segmentation
segmentation
benefits
differentiation
features
tradeoffs
5 weeks ago by jerryking
What jobs are users hiring your product to perform? - Chris Dixon
december 2011 by jeremybeasley
One of Clay Christensen’s favorite concepts is that instead of dividing your customers into segments and asking which features each segment would like, you should think about what “job” the customers are “hiring” you product to perform
christensen
clay
chris
dixon
customer
segmentation
december 2011 by jeremybeasley
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