saramelotti   1

Instagram Created a Monster: A No B.S. Guide to What's Really Going On
"Over the last few years Instagram became THE new way to advertise, and money got in the way, creating a toxic number game. Now getting our work seen without playing this game is becoming harder and harder. What once used to be about content and originality is now reduced to some meaningless algorithm dynamics, and whoever has the time and the cash to trick this system wins the game.

I’m sure many of you have no idea what goes on behind the scenes and I’m sure even fewer of you know that some of us are using Instagram as a business tool to help us make a living.

I’m writing this with a heavy heart, as I know I’m a huge hypocrite. I’ve been playing the game for the last 6 moths, and it made me miserable. I tried to play it as ethically as possible, but when you are pushed into a corner and gasping for air, sometimes you have to set ethical aside if you want to survive. But surviving doesn’t mean living, and the artist in me is desperate to feel alive again.

I still care about doing things right. So I think it’s time to stop the bulls**t, come clean, and tell you exactly what’s happening. I owe you that, because if I get to live the life I live today, if I get to do what I love the most — traveling, writing and making art — it’s also thanks to my followers!

So here’s the truth, the whole truth and nothing but the truth: a no bulls**t guide to what’s really going on!"



"Why Numbers Matter: Influencers and Advertising…

How It All Started…

How the Game is Played: Tricks to Get Followers and Engagement…
We Buy Followers, Likes, and Comments (I’m Not Guilty)…
We Follow/Unfollow, Like, and Comment on Random People (Partially Guilty)…
We Use Instagress and Co. (I’m Guilty)…
We Go to Instagram Spots (I’m Guilty)…
We Get Featured by Collective Accounts…
We Are Part of Comment Pods (I’m Guilty)…
The Best Kept Secret: The Instagram Mafia and Explorer Page (I’m Not Guilty)…"
instagram  algorithms  facebooks  2017  saramelotti  gamification  advertising  capitalism  latecapitalism  commerce  influence  popularity 
june 2017 by robertogreco

related tags

2017  advertising  algorithms  capitalism  commerce  facebooks  gamification  influence  instagram  latecapitalism  popularity 

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