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Cloud IoT Core  |  Google Cloud Platform
Cloud IoT Core is a fully managed service that allows you to easily and securely connect, manage, and ingest data from millions of globally dispersed devices. Cloud IoT Core, in combination with other services on Google Cloud IoT platform, provides a complete solution for collecting, processing, analyzing, and visualizing IoT data in real time to support improved operational efficiency.
iot  google  cloud  internetofthings  paas  saas 
48 minutes ago by cyberchucktx
Conferize - We need to meet
The all-in-one social solution for modern event makers: Website, tickets, and community in one place.
community  directory  events  event  registration  saas 
3 hours ago by iaeon
7 Vital Trends for Domination in 2018 by Sam Hurley via
Marketing  SaaS  from twitter
7 hours ago by mandigital
Home - Ropig
Really good marketing page.
16 hours ago by blaisco
Contentful: Content Infrastructure for Digital Teams
Contentful gives you an API-first, cloud-based platform to power your sites and apps, allowing you to create first-class user experiences. Stop burying your content in a CMS, empower it with a content infrastructure.
api  app  cms  content  web  saas  tool  management  mobile  static 
17 hours ago by zbuttram
15+ of The Top Sales & Marketing Mistakes SaaS Startups Make
"Recently I assembled my “Top 15” list of Sales & Marketing mistakes SaaS startups make as things start to take-off. We’ve touched on quite a few of these before on SaaStr (will link to them), but I thought this might be a helpful checklist to challenge your thinking at a minimum."
startup  lessons  1  -  stage  2  topic  early  getting  going  saas  startups 
22 hours ago by jonerp
The magic of low-touch sales | Forabilis
What does it mean to be low-touch or no-touch?
It doesn’t really mean that you eliminate your sales team. The touchless approach is not touchless at all – it differs in the way it places the necessary gentle touch of the sales team. the low touch sales approach eliminates or minimizes the sales team at the beginning of the sales cycle, while beefing up customer success reps after free trial. Call them however you want to call them, those customer success reps are doing sales. By showing value during a free trial, they upsell. So cost-per-acquisition is not necessarily low – it is basically customer support that drives conversion. That’s where the “hidden” sales costs are.

One interesting fact to note that all those great examples for low cost sales success stories: they have all added sales team later on. Mostly, Zendesk and likes started by targeting SMBs, and when they’ve outgrown their market, they added formal sales teams to target bigger accounts.

If low-touch or no-touch sales is the right approach for your startup, what are the basic requirements to make it a success?
1. A strong layer of customer success reps – less selling, more about trial success and showing value
2. Clear value proposition – a must, in order to shorten time-to-value in trial
3. Pricing needs to be very low, no more than $499/month on the expensive package (credit card limit), with a clear value to a free trial
4. You need to be able to generate large volume of leads

And, more than anything else, it is in a company’s DNA than anything else to be able to be successful with low-touch – it requires a certain approach to the market, the product, the pricing,  and only then the marketing.
yesterday by rnschmidt

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