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Pioneering OOH Nike shoppers can now test-run sneakers on a treadmill hooked up to a video game - Pioneering OOH
When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game, bounding across a brightly colored screen and leaping dexterously over obstacles to rack up points.

But lucky folks in China have the chance to be just that, thanks to a delightful little stunt from Nike and Wieden + Kennedy Shanghai.
sportswear  retail  future 
3 days ago by dancall
Instagram launches shoppable posts as it looks to play a bigger role in ecommerce - Marketing Week
Instagram is launching shoppable posts as it looks to create a “seamless experience” for retailers.
The ‘shopping’ feature will allow brands and businesses to tag up to five products in organic posts which consumers can then tap on the product to find out more information and make a purchase. 
Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on products. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.”
Shopping essentially acts like a shop window so that users can explore products from businesses they follow. It works like the current tagging option but instead of people brands will be able to tag products. Followers will be able to click on a post and immediately see the name and price of the product; if they then click on the tag consumers will be brought to a more detailed page –  with more product details, similar items and other shoppable posts from the brand – all without going into the product website.  Then, if the consumer taps the ‘Shop Now’ link from the product details view, they’ll go directly to that product on the business’s website.
instagram  ecommerce  retail  trends 
3 days ago by dancall
Domopalooza 2018 – Target gives a progress report on their data-driven transformation - by @jonerp #DP18
"At Domopalooza 2017, Target's story of data transformation at scale was a show highlight. But as Target's Ben Schein shared this year, empowering decision makers with data is just the beginning."
analytics  planning  and  data  analysis  collaboration  sharing  digital  productivity  enterprise  in  the  real  world  retail  e-commerce  omni-channel  use  cases 
4 days ago by jonerp
Who's going to move into the hundreds of empty Toys 'R' Us stores? - MSN
The collapse of Toys “R” Us Inc. is yet another blow for landlords, who now will have gaping holes of suburban retail space up for grabs. And few tenants would want them.
this-week-417  Around-the-web  Matt  retail  e-commmerce  ecommerce  amazon  commercial-real-estate 
4 days ago by areadevelopment
Walmart boss – “frictionless” shopping within 5 years. (If Amazon doesn’t deliver first…) - by @whostu
"Walmart is expanding its online grocery delivery business, but is it moving fast enough to hold off the threat from Amazon? CEO Greg Foran makes his pitch."
digital  enterprise  in  the  real  world  retail  e-commerce  and  omni-channel  use  cases 
5 days ago by jonerp
The profitable business of selling to the hard-up - Thrifty living
Dollar General thrives where low-income families struggle
retail  us  discount 
5 days ago by soobrosa
How vulture capitalists ate Toys 'R' Us
“Just before the buyout, the company had $2.2 billion in cash and cash-equivalents. By 2017, its stockpile had shriveled to $301 million, even as its debt burden ballooned from $2.3 billion to $5.2 billion. Meanwhile, Toys 'R' Us was paying $425 million to $517 million in interest every year. This enormous cash drain probably made it impossible for the company to invest or innovate even if its trio of buyers had been up to the challenge.”

Debt is its own disruption.
pe  toys  bain  numbers  retail 
6 days ago by cote
Retailers like Best Buy now rate customers to determine whether to accept returns -
retail  from twitter
7 days ago by rdr
The Retail Equation: Best Buy, Other Retailers Using Third-Party Company To Block Returns
Retailers like Best Buy now rate customers to determine whether to accept returns -
retail  from twitter
7 days ago by rdr

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