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How to Survive a Media Blitz: an Academic’s Guide | ChronicleVitae
If you do want to engage, think about your priorities so that you can set some limits:

Should you respond to inquiries from foreign-language publications?
Will you go to the greater effort that a TV-news shoot requires over print interviews?
Can you restrict interviews to certain days or limited hours, so you can have time for your other work or to be home when your kids get back from school?
If you are part of a team of research collaborators, who should be the public face of the project? Will you take turns doing interviews?
social_media  public_relations  academic_life 
june 2018 by profcohenmiller
For the love of God, please tell me what your company does
"A button invites us to try a demo, but doesn’t bother to mention what this might be a demo of — clicking it takes us to a contact form, which seduces us with the promise, “Learn how to take your PR and social media marketing programs to the next level”."
marketing  communication  failure  dopost  public_relations 
september 2017 by niksilver
With Scaramucci, Trump is going to war – with the media, with the truth, with America - The Globe and Mail
Special to The Globe and Mail
Published Saturday, Jul. 22, 2017Donald Trump is going to the mattresses.

The hiring of the immodest, inexperienced and uncompromising Wall Street money man Anthony Scaramucci as White House director of communications means one thing, and one thing only: Donald Trump is going to war.

He’s going to war against special counsel Robert Mueller and the Russia investigation.
Donald_Trump  firings  White_House  Robert_Mueller  Anthony_Scaramucci  Communicating_&_Connecting  public_relations 
july 2017 by jerryking
An Ad Woman at the Top of an Industry That She Thinks Still Has Far to Go - The New York Times

The American workplace and the ad industry have evolved strikingly since then, but perhaps not fast enough. On Tuesday evening, Ms. Williams will be the first African-American woman with a creative agency background — the class of executives exalted on “Mad Men” — to be inducted into the Advertising Hall of Fame, which was established in 1948.

Ms. Williams, the founder of Carol H. Williams Advertising, got her start at Leo Burnett in Chicago. There she coined the tagline for Secret deodorant — “Strong enough for a man, but made for a woman” — and helped sell Americans on Pillsbury canned frosting back when the boxed version was in vogue.....Ms. Williams eventually became the first woman to be a creative director at Leo Burnett, but her career was not without challenges. She learned to ignore or detach herself from situations where men would say culturally “unacceptable” things, she said, and advanced without having a female boss or peer “to derive mentorship from.”........“In those days, I saw people would execute a project because they enjoyed executing the project and the project was just that to them,” she said. “Whereas when I would execute a project, it impacted the bottom line.”....Ms. Williams said the industry still had work to do in connecting with African-Americans. She is concerned that agencies catering to multicultural audiences employ mass marketing strategies that look to target such consumers simply by casting minorities in ads, or making assumptions based on social media data.

“It becomes an issue of, ‘If they see themselves in a commercial, they’ll buy the product,’ rather than it being about the messaging and how that messaging is delivered to them,” she said.

Some companies are also using digital technology to “withdraw what they perceive as insights out of these communities,” she added, instead of “developing research techniques to really get to know this culture.”
The 3% Conference, which supports female creative leadership at agencies, has estimated that only 11 percent of creative directors are women, even as they account for half of the industry’s work force. For black women, the field is even tougher: Last month, the Interpublic Group publicized statistics from the Equal Employment Opportunity Commission showing that fewer than 1 percent of executives in advertising, public relations and related services are black women.
advertising_agencies  women  African-Americans  Carol_Williams  Leo_Burnett  trailblazers  EEOC  Interpublic  advertising  public_relations 
april 2017 by jerryking
Pam Edstrom Burnished the Image of Bill Gates and Microsoft - WSJ
“What business problem are we trying to solve?” she often asked. She also preached brevity. “Be brief, be bright and be done,” she sometimes advised colleagues before meeting with clients.
public_relations  brevity  obituaries  women  Microsoft  billgates  Silicon_Valley 
april 2017 by jerryking
The problem with facts
"The facts about smoking — indisputable facts, from unquestionable sources — did not carry the day. The indisputable facts were disputed."
public_relations  truth  politics  propaganda 
march 2017 by niksilver

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