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Paul Royster at OR2014 Helsinki, "Advice Not Taken" - YouTube
Presentation at Open Repositories 2014, Helsinki, Finland, June 11, 2014. This was a "Repository Rant" session; presentations were limited to 24 slides and 7 minutes.
Voir les conseils non suivis, et ce qui a été fait à la place
ir  promotion 
4 days ago by marlened
Museums, the New Social Media Darlings
Perhaps the most ephemeral of social media channels, Snapchat, is being used to pair pop lyrics with images of centuries-old paintings or artifacts. The images last on a device for up to 10 seconds.

If it seems incongruous to juxtapose an ancient objet d’art with an image that disappears in a blink of an eye, that’s exactly what the Los Angeles County Museum of Art has been doing — to much fanfare. Last spring, its Snapchat account won a Webby Award....

Ms. Redoglia also weaves together “snap stories” that can stay up for 24 hours and that illustrate lines of songs, like Queen’s “Bohemian Rhapsody,” with pictures of artworks.
museum  socialmedia  ++++-  success  digitalcuration  promotion 
18 days ago by jonippolito
FICO® Customer Experience Consulting | FICO®
Key here is a graphic model of the customer lifecycle - discover, learn, compare, purchase, use, advocate
ESB6  CH10  promotion  lifecycle  customer  customerdevelopment 
26 days ago by jeromekatz
Build-A-Bear 'Pay Your Age Day' chaos is sign of success - Business Insider
"On Thursday, Build-A-Bear was set to celebrate "Pay Your Age Day" in the United States, Canada, and the United Kingdom, where customers could purchase a stuffed animal and pay only their age. Kids could pay just a few dollars for stuffed bears, while the fee for adults was capped at $29. The bears usually cost $20 to $35."
buildabear  marketing  promotion 
4 weeks ago by danhon

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