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"Okkon Japanese Street Food is an Oakland based husband and wife team interested in sharing okonomiyaki, a popular street food from Japan.

The basic pancake comes with pork belly, mountain yam, cabbage, tempura, green onions, egg and flour. The dashi broth is made with four types of fish and kombu seaweed. Okkon cares deeply about the quality of the food, so organic and local ingredients are used as much as possible."

[See also: https://www.instagram.com/okkonpopup/

via: https://www.instagram.com/p/Bt9GuaJBUFm/ ]
food  oakland  pop-ups  togo  restaurants  japanese  okonomiyaki 
february 2019 by robertogreco
Ghost kitchens : the next disruption in the restaurant industry ?
8 Jan, 2018 | intotheminds | Posted By Pierre-Nicolas Schwab.

(1) https://www.restaurant-hospitality.com/operations/ubereats-nudges-operators-toward-virtual-restaurants
(2) https://www.theguardian.com/business/2017/oct/28/deliveroo-dark-kitchens-pop-up-feeding-the-city-london#img-3

ghost kitchen make perfect economic sense : margins are thin in the restaurant industry, driven by high employees-related costs, rent, expensive equipment and variability in demand. Setting up a restaurant is a bet with a 5 to 20-year time horizon depending on myriad factors : your positioning, the location, and many exogenous factors out of your control. Eliminating all those risks seems like a logical move :

how to make a restaurant less location-dependent ?
how to adapt quickly to demand ?
how to reduce fixed costs (renting and equipping a place) ?
The bright sides : 3 major advantages of ghost kitchens

**The 3 major advantages of ghost kitchens are their answers to the 3 problems listed above :

the restaurant is not location-dependant anymore. If there is an event likely to generate massive flow of potential customers, you can move
ghost kitchens can adapt quickly to demand : the standardized kitchen unit just has to be multipled, which is not possible with street food vans unless you own several of them (which brings us to the 3rd advantage).
ghost kitchens, because they are rented from online platforms like Uber Eats and Deliveroo, transfom fixed costs into variable ones. This is great to test your idea and is a cheap way to do market research and test traction on a market.

** The dark sides of Uber’s and Deliveroo’s ghost kitchens
1. Why would one still rent a place to operate a restaurant ?
Good question indeed. If all hurdles and risks of operating a brick-and-mortar restaurant can be removed, why would you still want to rent a place (fixed costs), buy the equipment (fixed costs), hire employees (fixed costs) and wait on patrons to come in (variable revenues) ? If a platform like Uber or Deliveroo can provide you with customers’ orders, the need to have a brick-and-mortar place would vanish.
But if every single restaurant owner adopts that posture, how will city centers look like on the long run ?

2. Dependence towards platforms
What happened with the hospitality sector may well happen on the middle-term in the restaurant industry too. Uber eats, Deliveroo have disrupted the way we consume food. This is a new societal change that is most to be felt in Europe (urban Americans use already to get food delivered to their homes, most restaurants in US cities proposing at home delivery) : it has become easier than ever to get food delivered at home.
If enough restaurant owners make a significant percentage of their revenues through those platforms, they will eventually become dependent on them and will struggle like hotels are now struggling with Booking.com. Using platforms is a wise strategy to grow revenues but it can also become a very dangerous one if your dependence to them increases.
beyond_your_control  commercial_kitchens  disruption  fixed_costs  food_delivery  kitchens  platforms  restaurants  variable_costs  Deliveroo  Uber  asset-light  event-driven  experimentation  test_marketing  pop-ups  cold_storage  on-demand  dark_side  virtual_restaurants  bricks-and-mortar 
january 2019 by jerryking
The dumb-bell economy: inside the booming business of exercise
FEBRUARY 9, 2018 | FT | Jo Ellison.

Where once consumers looked for acquisitions to express their status, our spending habits are shifting towards more holistic expenditures. In the past 20 years, the leisure industry has emerged as one of the most dynamic, disruptive and fashionable of forces. It’s all part of a new focus on the “lifestyle experience”, a trend that has possessed consumers and found luxury brands spiking with sporty new offerings — sneakers, leggings, apps and accessories — designed to harness the burgeoning market. As Harvey Spevak, the executive chairman and managing partner of the Equinox group, likes to say: “Health is the new wealth.”
.....2019 will see the first Equinox hotel opening in New York’s Hudson Yards, the first in a rollout of Equinox hotels earmarked for billions more in investment. The hotels will be founded on the same full-service ideal as the clubs. “Our vision for the hotels is to cater to the high-performance traveller,” says Spevak, “and we think about it as we do, historically, from a science perspective. We call it MNR — movement, nutrition and recovery — where a high-performance lifestyle and a healthy lifestyle is a three-legged stool.”.....as our lives have become busier, atomised and more urban, the gym has emerged as the new place in which to gather: to be part of a community....not only are millennials more likely to buy gym memberships, they’re driving the boutique business as well. The rise of the group workout, club membership and all of the attendant accessories that come with it have become part of the new language of “wellness”......Where you work out, who you work out with, and what you wear to work out in have become totems of fashionability. Spevak traces the first shoots of the wellness trend to 9/11, when he saw a jump in the number of people becoming focused on holistic health and taking care of themselves.
....But more than anything, the fitness boom must be a corollary of a digital revolution in which working out has become a ubiquitous feature of our online life; ....Minton agrees that a gym’s success depends on cultivating this tribal loyalty, delivering a unique experience and then selling product that marks its members out. “Some of the most interesting clubs are those that are expanding into less obvious areas,” he says. “We now have over 600 boutiques across the UK and they are growing faster than traditional gyms as they have a smaller footprint and can take pop-up spaces.......The experiential market is throwing a lifeline to retailers, as well. “The fashion link is growing,” adds Minton. “Fitness apparel brands like Lululemon, Sweaty Betty, Reebok, Nike all now offer free in-store workouts, which provide them with an opportunity to market their brand lifestyles more directly and forge a connection with the consumer.”.......“The demise of retail is a permanent shift,” says Spevak. “It doesn’t mean retail’s going to go away, but it’s going to look very different. The consumer, in my opinion, will continue to buy nice things for themselves, but I think in the scheme of priorities the experience is more important than the handbag.”
fitness  exercise  London  United_Kingdom  gyms  wellness  rollouts  strength_training  boutiques  leisure  Equinox  millennials  experiential_marketing  small_spaces  pop-ups  non-obvious  upscale  retailers  in-store  digital_revolution 
february 2018 by jerryking
A Website for Pop-Up Stores Attracts Funding - WSJ
By Peter Grant
Oct. 10, 2017

(For John Corless)

A venture-capital firm that focuses on real-estate technology is investing in a London startup that has created an online marketplace for pop-up stores.

Fifth Wall Ventures, which is backed by big names in the real-estate world like Hines, CBRE Group Inc. and Macerich Co. , has made a “significant” investment in Appear Here, according to Brendan Wallace, Fifth Wall’s managing partner. He declined to specify an amount or how much of an ownership stake Fifth Wall is taking.

Founded in 2013, Appear Here has hooked up thousands of retailers with landlords in London and other U.K. cities, and its website currently includes more than 100,000 brands looking for space. The company, which enables retailers to sign leases for days or months, also has expanded to Paris and, earlier this year, New York.....London retailers leasing space through Appear Here and its competitors, like Hire Space and We Are Pop Up, also have turned marginal neighborhoods into hubs for new and edgy retail concepts. That hip vibe sometimes has lured big name retailers to those areas as well.

“The idea that online retail is going to kill physical retail is a complete fabrication,” Mr. Bailey said. “Every online retailer I know is wanting to open up physical stores the same way that every traditional retailer is moving online.”
e-commerce  venture_capital  start_ups  Appear_Here  pop-ups  websites  funding  retailers  landlords  London  CBRE 
october 2017 by jerryking
Chinks emerge in the armour of prized malls
22 July/23 July 2017 | Financial Times | Miles Johnson.

A defining feature of the financial crisis was a group of hedge funds making vast sums by wagering against supposedly AAA-rated mortgage debt well before markets imploded in 2008.

Now some believe a similar story will play out for US shopping malls — that the most risky investments will end up being those that investors now believe to be the safest. Central to their premise is the idea that too much faith may be being placed in a classification system used for shopping malls that is little known outside of the real estate sector.....investors are also actively leaving the office and conducting field research.

In April researchers from a large US hedge fund travelled to the outer boroughs of New York to a shopping mall that is home to Apple and Armani among other retailers....To their surprise the researchers quickly came across a pop-up shop selling cheaply manufactured stuffed teddy bears and plastic toys. Two months later the store had disappeared....
The stock market has until recently appeared to believe that prime “A” malls are largely insulated from the pain being felt across a US retail sector being shaken by e-commerce.

Shares in Washington Prime, an operator of lower quality B and C classed malls, are down by half since the start of 2015. However, until recently shares in “prime” mall operators Simon Property Group and GGP had held up, underpinned by the belief that their A-quality malls in prime locations were safe from the challenge of online shopping.......Yet there is growing evidence to suggest that these prime malls, which have been treated by investors and lenders alike as rock solid bets in the face of the internet headwinds, are not as protected as once thought.

Shares in Simon Property, the largest Reit in America with a market value of $50bn, are down by almost 30 per cent over the past 12 months, having held up strongly to the middle of 2016. Short interest in Simon, which tracks the amount of shares hedge funds have borrowed to bet that its value will fall, rose to the highest level since the financial crisis last month, with bets worth more than $1bn.....The hedge funds wagering against the highest quality malls believe that the wider market will come to believe these A-quality malls are far more similar to lesser ranked ones. “This idea that there are these magic malls in America that are immune to secular change is a myth,” the US-based hedge fund manager says.

Some argue that the market under-appreciates that A class mall operators and B and C class mall operators all have very similar tenant bases, in spite of being in different locations. L Brands, the owner of lingerie chain Victoria’s Secret, is the largest single tenant for prime operator GGP, according to company filings.....it is also the biggest tenant for the lesser ranked CBL and second largest for Washington Prime.....Russell Clark of Horseman Capital notes the vulnerability malls have to the loss of single big brands, known as anchor tenants, with their departure often triggering a wave of rent loss with other tenants.

“Many tenants have a clause in their lease to reduce rents should an anchor close a store. Thus, even though the loss of rent due to an anchor closing is minimal, the knock-on effect of reduced rents from the remaining tenants is a serious concern,” he noted.....the hunt for opportunities to bet against quality malls outside the US. The share prices of Intu Properties and Hammerson, the UK’s largest publicly listed shopping centre operators, have not yet followed the falls seen in the shares of their largest tenants.
shopping_malls  commercial_real_estate  real_estate  MappedIn  mapping  hedge_funds  primary_field_research  pop-ups  store_closings  pretense_of_knowledge  illusions  under_appreciated  retailers  vulnerabilities  anchor_tenants  REITs  L_Brands  A-class  B-class  C-class  Victoria's_Secret 
july 2017 by jerryking
The Uni Project
"The Uni Project is a nonprofit that brings learning opportunities to public space in New York City. Using custom-designed installations, we pop up in parks, plazas, and other public spaces to offer reading, drawing, and hands-on activities that let New Yorkers embrace the act of learning. We partner with community organizations and city agencies, and we prioritize underserved locations."

[via: https://twitter.com/findtheuni/status/886749020684791808 ]
nyc  sfsh  openstudioproject  lcproject  making  creativity  pop-ups  learning  nonprofit  mobile  portable  classideas  schooldesign  workinpublic  nonprofits 
july 2017 by robertogreco
The Pop-Up Employer: Build a Team, Do the Job, Say Goodbye -
JULY 12, 2017 | The New York Times | By NOAM SCHEIBER.

Two Stanford biz profs, Melissa Valentine and Michael Bernstein, have introduced the idea of “flash organizations” — ephemeral setups to execute a single, complex project in ways traditionally associated with corporations, nonprofit groups or governments.....information technology has made the flash organization a suddenly viable form across a number of industries.....intermediaries are already springing up across industries like software and pharmaceuticals to assemble such organizations. They rely heavily on data and algorithms to determine which workers are best suited to one another, and also on decidedly lower-tech innovations, like middle management......Temporary organizations capable of taking on complicated projects have existed for decades, e.g. Hollywood, where producers assemble teams of directors, writers, actors, costume and set designers and a variety of other craftsmen and technicians to execute projects with budgets in the tens if not hundreds of millions.....Jody Miller, a former media executive and venture capitalist, a co-founder of the Business Talent Group, sets up temporary teams of freelancers for corporations. “We’re the producers,” Ms. Miller said. “We understand how to evaluate talent, pick the team.”.....
Three lessons stand out across the flash-type models. First is that the platforms tend to be highly dependent on data and computing power....Second is the importance of well-established roles. ...Third, there is perhaps the least likely of innovations: middle management. The typical freelancer performs worker-bee tasks. Flash-like organizations tend to combine both workers and managers...........Flash organizations have obvious limits....they tend to work best for projects with well-defined life spans, not continuing engagements....“The bottleneck now is project managers,” ... “It’s a really tough position to fill.”.....even while fostering flexibility, the model could easily compound insecurity. Temporary firms are not likely to provide health or retirement benefits. ..... the anxiety is legitimate, but these platforms could eventually dampen insecurity by playing a role that companies have historically played: providing benefits, topping off earnings if workers’ freelance income is too low or too spotty, even allowing workers to organize.
pop-ups  freelancing  on-demand  ephemerality  producers  execution  Hollywood  project_management  teams  data  algo  lessons_learned  Business_Talent_Group  Gigster  Artella  Foundry  Slack  pharmaceutical_industry  Outsourcing  contractors  job_insecurity  middle_management  gig_economy  ad_hoc  dissolutions  short-term  short-lived 
july 2017 by jerryking
As Retailers Race to Close Stores, a Web Startup Is Opening Them - WSJ
By Khadeeja Safdar
April 30, 2017

Online brands are treading more carefully into physical retail. Several brands, such as Everlane, Casper and Warby Parker, have opened temporary stores to test out foot traffic and experiment with new concepts. ....One challenge for online brands is to ensure that new locations increase sales, rather than cannibalize existing business.

“We have to see the interplay between our online and offline channels,” said Ms. Ulman. “A customer who shops online and offline is supposed to be very valuable, but we want to understand just how much more valuable.”....Online apparel brands are finding that they don’t need much to set up a store. The evolution of point-of-sales technology means that transactions can now be made on phones and tablets. Some newer retailers don’t even keep much inventory. Bonobos, which started out selling men’s clothing online, lets customers try on items at its more than two dozen “guideshops” and mails purchases to their doorsteps.

Greats sells eight core styles of shoes in different colors and materials, making its business more mobile than that of a traditional retailer. At its new locations, the company plans to bring its own interior elements such as shelving, greenery and lighting.

“You can do a lot within four walls,” said Ms. Ulman. “All we really need is some Wi-Fi.”
sneakers  pop-ups  e-commerce  retailers  physical_retail  store_closings  shopping_malls  landlords  bricks-and-mortar  foot_traffic  omnichannel  short-term  leasing  inventory-free  cannibalization  Bonobos  Everlane  Casper  Warby_Parker  point-of-sale  brands  Wi-Fi  mens'_clothing  apparel 
june 2017 by jerryking
At Luxury Stores, It Isn’t Shopping, It’s an Experience - WSJ
By Christina Binkley
April 16, 2017

What do luxury retailers in urban areas do when they face heavy pressure from the internet? Make their stores an experience. The high-end stores of tomorrow won’t try to compete with online retailers on price or convenience. Instead, they’ll do what many luxe shops are experimenting with now—turning themselves into destinations that customers go to visit instead of simply shop.....Stores will offer human connections, entertaining discoveries and dining options. And instead of being designed to feature one kind of inventory, the stores will function like pop-ups—completely changing what they offer from time to time, or even sweeping products aside to host community events......digital-native shoppers will determine how stores look and function, particularly in cities, where online alternatives with two-hour delivery windows are already plentiful.....

“Selling things isn’t going to be obvious. It’s going to be about selling experiences,” says John Bricker, creative director for Gensler, one of the world’s largest architectural firms with a global retail design practice......In some cases, retailers go so far to create destinations that they don’t even try to sell their signature products. The Gensler-designed Cadillac House in the lobby of the car maker’s New York headquarters is an art gallery and coffeehouse, with luxe white sedans on display by the entrance. People wander in for free Wi-Fi, then get familiar with the car brand by examining the vehicles, says Mr. Bricker. (The cars can’t be purchased there; legally, one must buy from a dealer.)....The strategy of providing a total experience is also spreading to independent retailers that aren’t aiming solely at high-end customers......These shifts are being followed by mass retailers as well. The idea: to move beyond the big-box strategy of the past—where companies built giant stores that people would go out of their way to visit—and build specially tailored stores in urban areas where customers live......Target recently decided to invest $7 billion in renovating its huge suburban stores and building new small-format urban stores, in a strategy to use the large stores as distribution centers for digital orders while creating a network of small city stores that will be located within easy reach of urban dwellers, both for offline shopping and picking up or returning online orders.

Brian Cornell, Target’s chief executive officer, says products will be selected for local populations by store managers who place orders from a catalog—less pet food and more snacks and notebooks for a store near a college campus, for instance.

Target looked at stores like Story in forming the strategy. “We learned a lot about agility,” from Story,
retailers  e-commerce  luxury  customer_experience  millennials  experiential_marketing  localization  merchandising  pop-ups  digital_natives  galleries  coffeehouses  brands  personal_connections  Target  agility  small_spaces  big-box  BOPIS  distribution_centres 
april 2017 by jerryking
Amazon’s Living Lab: Reimagining Retail on Seattle Streets
FEB. 12, 2017 | The New York Times | By NICK WINFIELD.

While Amazon has never articulated the grand strategy behind its expansion into physical stores, analysts and tech executives believe its goal is to capture a bigger share of some forms of shopping — food being the biggest — that may never move entirely online....the most obvious reason the company tries out new ideas in its own backyard is that it makes life easier for corporate leadership to see them in action without having to get on planes. Executives closely scrutinize how customers use new stores and tweak them as they gather data....Amazon Go customers enter the store through a gate with a smartphone app and simply walk out with their goods when they’re done.....Seattle has long been receptive to new ideas in retail. REI, Costco Wholesale and Nordstrom are among the store chains that got their start here.....One of Amazon’s more puzzling retail experiments in Seattle is the Treasure Truck, a roaming delivery truck retrofitted with carnival-style lights and signs, from which customers can pick up items offered during flash sales through the Amazon mobile app. The truck, which seems like the offspring of a billboard and an ice cream truck, has sold wild mahi-mahi steaks, paddle boards and Nintendo game consoles.
Seattle  Amazon  retailers  reimagining  convenience_stores  flash_sales  AmazonFresh  BOPIS  pop-ups  Starbucks  Amazon_Go  bricks-and-mortar  bookstores  experimentation  e-commerce  cashierless 
february 2017 by jerryking

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