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When the Soviet Union Paid Pepsi in Warships - Gastro Obscura
On April 9, 1990, American newspapers reported on an unusual deal. Pepsi had come to a three billion dollar agreement with the Soviet Union. The Soviet Union had long traded Stolichnaya vodka in return for Pepsi concentrate. But this time, Pepsi got 10 Soviet ships.
january 2018 by GameGamer43
James Quincey, Coca-Cola CEO, on why brands have to take a stand
MAY 21, 2017 | FT | Lindsay Whipp in Atlanta.

Coca-Cola will be going back to its roots, developing and marketing drinks, not distributing them. But even without the bottling operations, the 51-year-old has a complex assignment on his hands.....While its fizzy drinks still account for nearly three-quarters of its sales by volume, according to Beverage Digest, its shares have underperformed those of rivals PepsiCo, which has a snacks division, and Dr Pepper Snapple over the past five years.

Mr Quincey is only too aware of the need for diversification and plans to accelerate investments in start-ups with promise. “The company must be capable of being bigger than the brand,” he says.

That distinction is important. The significant shift in consumer preferences is evident in the brand value of Coca-Cola (as opposed to Coca-Cola the company), which has tumbled from the top position globally, as ranked by BrandFinance, to 27th over the past decade. That represents a decline of more than $10bn to $31.8bn this year.

But what does this difference between company and product mean for the brand? “It’s very difficult to have the name on the door of the company and brand, and not have some overlap in what they stand for,” Mr Quincey says. “You’d have to change the name of the company. It’s not what we’re doing, just to be clear.”....Mr Quincey believes brands have to take a stand in this volatile environment — even at the risk of alienating some consumers. Coca-Cola did this earlier this year, by denouncing publicly Mr Trump’s controversial executive order banning citizens of certain majority Muslim countries from travelling to the US.

“A brand has to stand for something and you have to make the choices of what you want it to stand for, and then stand behind those choices,”
CEOs  Coca-Cola  brands  beverages  shifting_tastes  Pepsi 
january 2018 by jerryking
Kelly Rowland – The Game | Best Images Collections HD For Gadget windows Mac Android
Kelly Rowland – The Game Official soundtrack, trailer and film from Pepsi Beats of the Beautiful Game “The Game” available on iTunes ( and Amazon MP3 ( Film by 40 Acres And A Mule Filmworks in association with Creators League Director: Spike Lee Executive Producer: Frank Cooper III Kelly Rowland “The Game” Written by Sia […]
IFTTT  WordPress  Games  beats  beautiful  capitol  from  game  Kelly  Lp  Of  pepsi  pop  records  Rowland  the 
august 2017 by wotek
Pepsi Cricket World Cup Ad Campaign – Change The Game TVC With Dhoni | Best Images Collections HD For Gadget windows Mac Android
Pepsi Cricket Planet Cup Advert Marketing campaign – Transform The Match TVC with Dhoni Visit to know a lot more about Pepsi Cricket Planet Cup Advert Marketing campaign – Transform The Match TVC with Dhoni conceptualized by Taproot India. Pepsi Cricket Planet Cup Advert Marketing campaign – Transform The Match TVC with Dhoni
IFTTT  WordPress  Sport  Cricket  Pepsi  Change  The  Game  Ad  Ca...  TVC  World  Cup  2011  Campaign 
august 2017 by wotek
PepsiCo decries same consumer trends battering retail • AdAge
<p>On Tuesday, PepsiCo Inc. CEO Indra Nooyi echoed what companies like Target and retail analysts have long been saying: More spending is happening online -- and for experiences, health and wellness instead of possessions.

PepsiCo's comments on consumer trends overshadowed the Purchase, N.Y., company's second-quarter results and have consequences for the whole consumer staples sector, which has underperformed leisure and recreation stocks this year.

Customers are "seeking more premium experiences and at the same time seeking value. And across the spectrum, consumers continue to be interested in health and wellness but with differing definitions," Nooyi said on a conference call with analysts.

As with retailers, consumer-products giants are adjusting to the world of Amazon and delivery startups. PepsiCo and Coca-Cola Co. spent decades building a distribution system that serves vending machines and brick-and-mortar stores, but they're still in the beginning stages of selling products directly to customers online.</p>

Ironic little note if PepsiCo were to suffer like physical retail. Probably won't happen, but given its contribution to the ill-health of nations through excessive sugar and carbonic acid, it would be a beneficial side-effect of the internet-isation of everything. Though what would basement-dwellers quaff?
pepsi  internet  retail 
july 2017 by charlesarthur
V. significant in fight. Indian cricket captain turns back on
Pepsi  obesity  NHS  from twitter_favs
june 2017 by jhfrudd
The lost art of humility – Chapter Tales – Medium
We read about this ‘purpose’ thing a few years ago and thought it was about a way to tell a grander narrative in advertising rather than being about an idea that fundamentally drives everything we do in business.
pepsi  brandpurpose  advertising 
may 2017 by ronnussey
The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
For starters, we have to stop putting regressive ideology on equal footing with progressive ideology. If for no other reason because it’s mathematically disingenuous. For example, in the Heineken ad, one of the “blind date” subjects doesn’t believe in climate change, while the person he’s paired with does. Can I pause here for a second and be honest? I don’t give a shit about climate change. I’m too busy trying to find affordable housing and childcare. But that doesn’t mean I go around trying to pretend it’s not happening. I don’t have to be among the 97% of scientists who agree climate change is real and man-made. I know climate change is real because I gave birth in November and my child has only seen snow twice, even though we live in New England and she sleeps in the freezer. Climate change is already having real and lasting effects on the most marginalized communities and impoverished nations, so why would we give the “alt” view any air time? Especially when that view is completely false. If we’re gonna do that, the commercial should have included a member of the Flat Earth Society paired with somebody who… I don’t know… graduated from fourth grade.
Culture  Work  Progress  Pepsi 
may 2017 by mikon_nikon

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