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Consumer goods make appetising target for US activists | Financial Times
Scheherazade Daneshkhu and Lindsay Fortado in London, and Anna Nicolaou in New York JULY 21, 2017
Cadbury  CPG  Danone  Kraft_Heinz  Mondelez  Nelson_Peltz  Pepsi  shareholder_activism 
october 2018 by jerryking
When the Soviet Union Paid Pepsi in Warships - Gastro Obscura
On April 9, 1990, American newspapers reported on an unusual deal. Pepsi had come to a three billion dollar agreement with the Soviet Union. The Soviet Union had long traded Stolichnaya vodka in return for Pepsi concentrate. But this time, Pepsi got 10 Soviet ships.
january 2018 by GameGamer43
James Quincey, Coca-Cola CEO, on why brands have to take a stand
MAY 21, 2017 | FT | Lindsay Whipp in Atlanta.

Coca-Cola will be going back to its roots, developing and marketing drinks, not distributing them. But even without the bottling operations, the 51-year-old has a complex assignment on his hands.....While its fizzy drinks still account for nearly three-quarters of its sales by volume, according to Beverage Digest, its shares have underperformed those of rivals PepsiCo, which has a snacks division, and Dr Pepper Snapple over the past five years.

Mr Quincey is only too aware of the need for diversification and plans to accelerate investments in start-ups with promise. “The company must be capable of being bigger than the brand,” he says.

That distinction is important. The significant shift in consumer preferences is evident in the brand value of Coca-Cola (as opposed to Coca-Cola the company), which has tumbled from the top position globally, as ranked by BrandFinance, to 27th over the past decade. That represents a decline of more than $10bn to $31.8bn this year.

But what does this difference between company and product mean for the brand? “It’s very difficult to have the name on the door of the company and brand, and not have some overlap in what they stand for,” Mr Quincey says. “You’d have to change the name of the company. It’s not what we’re doing, just to be clear.”....Mr Quincey believes brands have to take a stand in this volatile environment — even at the risk of alienating some consumers. Coca-Cola did this earlier this year, by denouncing publicly Mr Trump’s controversial executive order banning citizens of certain majority Muslim countries from travelling to the US.

“A brand has to stand for something and you have to make the choices of what you want it to stand for, and then stand behind those choices,”
CEOs  Coca-Cola  beverages  brand_identity  brands  Pepsi  shifting_tastes 
january 2018 by jerryking

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