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Mighty Plant Flavours Unleashed! Our Wicked Top-Secret U.K. Project Revealed - Wicked Healthy
It’s set to be one of THE big food trends of 2018 and Tesco will launch its first-ever range of ‘wicked’ plant based dishes, unleashing the mighty flavour of plants.  Wicked Kitchen, launches exclusively with Tesco today! Read on to learn more about this wicked awesome launch!
retail  food  trends  partnerships 
4 days ago by dancall
Google partners with Renault-Nissan-Mitsubishi to put Android into millions of vehicles | TechCrunch
Google will partner with Renault -Nissan-Mitsubishi, the largest auto alliance in the world by vehicle sales, to put Android-based infotainment systems into millions of cars, the companies told Wall Street Journal. The alliance’s next-generation infotainment system and dashboard displays will use Android and launch in 2021.

Drivers will be able to access Google’s maps, app store and voice assistant from their vehicle’s dashboards. The new partnership is a giant step forward for Google’s ambitions to get its operating system into more cars (the alliance sold a combined 5.5 million vehicles in the first half of this year, putting it ahead of Volkswagen and Toyota Motor).
google  android  automotive  future  trends  partnerships  wave6 
5 days ago by dancall
Good Housekeeping Comes To The Mall Of America For A Holiday Season Pop-Up |
The GH Institute is the testing arm of the Good Housekeeping brand – it reviews and ranks many thousands of products per year for the magazine, as well as for its associate web portals, Good Housekeeping Online and Green Good Housekeeping Seal. The pop-up shop brings brands the ability to not only get recommendations from the lab, but also to buy them directly.

Buy them, but not walk out of the shop with them, as one of the design features of the shop is that it will be shoppable with Amazon SmileCodes, which shoppers can use in the Amazon app to pay for their goods and have them delivered to their homes.
amazon  pop-up  Christmas  retail  partnerships  qr  ecommerce  delivery 
9 days ago by dancall
Alibaba doubles down on Russia with new venture
Alibaba is setting up a US$2 billion joint venture with billionaire Alisher Usmanov’s internet services firm to strengthen the Chinese company’s foothold in Russian ecommerce.
Asia’s most valuable company signed an accord Tuesday with to merge their online marketplaces in the nation of more than 140 million people. The deal is backed by the Kremlin through the Russian Direct Investment Fund and the local investors will collectively control the new business.
apac  alibaba  partnerships 
9 days ago by dancall
The VOID Adds Five Marvel & Disney Location-Based Experiences - VRScout
The VOID has expanded to eight cities since its initial 2015 launch, with an additional nine locations on the way, including Santa Monica, New York, Philadelphia, Hollywood, Dallas, Minneapolis, Washington D.C., Atlanta, and Austin.
vr  films  partnerships 
9 days ago by dancall
RT : It is vital to go to your and look for new . It will lead you to new activities…
community  partnerships  inspiring  from twitter
10 days ago by caravanstudios
Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers – Adweek
Effective cost per mille or ECPM, which is a metric app publishers use to measure ad monetization performance, has fallen from $20 per 1,000 views to as low as $12 for Umbrella’s game publishing platform, according to Tyrsen, who added brands benefit when their integration into a game is something gamers can interact with. For example, Fortnite and brands targeted users last month with Iron Man skin upgrades, which players could purchase in the game to appear as the Marvel character.

In another branded push by the game, Fortnite successfully integrated the character Thanos, to help promote Avengers: Infinity War. The avatar became part of the game, creating a crossover that didn’t negatively impact game play or make players feel they were being marketed to, which is key, explained Wisnefski.
GAMES  films  partnerships  advertising 
12 days ago by dancall
Fyraftensmøde: Virksomheders tilgang til socialt ansvar/CSR
Formålet er at give inspiration og viden omkring, hvad virksomheder arbejder med, når de arbejder med samfundsansvar/CSR, og hvordan man kan tale ind i den verden som NGO/CSO, med henblik på dialog og samarbejde. (12.09.2018)
events  copenhagen  ngo  partnerships 
12 days ago by SbcmAlumni
Above Avalon: Poaching Tesla
The best way to understand Apple's goal with Project Titan is to think about the company's design-led culture. Apple's strength lies in taking existing product categories and using design to rethink our assumptions about that category. By rethinking how we use products, Apple is able to come up with products that can change the world. 

Apple wants to rethink the automobile. While electric powertrains, autonomy, and ridesharing will help in Apple's efforts, something more is needed. Our fundamental assumption of what a car is (and isn't) is still in need of being reimagined. Without fresh thinking when it comes to design, we are still left with most of our prevailing assumptions about cars. 

This lack of fresh perspective in automobile design is one factor likely fueling the growing interest in bikes and scooters in high density areas. However, the problem with automobile design goes beyond city centers. People are increasingly tired, frustrated, and bored with cars. The dramatic shift to SUVs in the U.S. is driven by consumers caring less about traditional car value metrics such as performance. Instead, consumers are craving personalization in any form possible. Unfortunately, personalization options, especially when it comes to driver and passenger compartments, remain limited in the auto industry. 
apple  automotive  future  ai  robots  partnerships  tesla 
16 days ago by dancall
Impressions from VMworld
“VMware’s ability to strategically partner to respond to shifting market forces is an impressive competency that should not be underestimated.”
privatecloud  partnerships  vmworld  rds  redmonk 
16 days ago by cote
How fashion brands are cashing in on Apple Watch's rise | Glossy
This is the idea behind the new collection of fine jewelry from Lagos, called Smart Caviar, a take on the brand’s popular Caviar line. Its bracelets double as bands to be worn with the Apple Watch. Lagos founder Steven Lagos said the genesis of the collection was his desire to synthesize the functionality of an Apple Watch with the elegance and style of fine jewelry.

Last year, Apple CEO Tim Cook announced the Apple Watch had become the No. 1 selling watch in the world, beating out brands focused exclusively on watches such as Rolex and Swatch.
apple  watches  luxury  partnerships 
17 days ago by dancall
J.Crew Joins Amazon's Retail Marketplace |
Big brands have a complicated relationship with Amazon: The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

The brand will only sell a limited selection of products through Amazon; they will come from a more economy line called J.Crew Mercantile, which encompasses items such as T-shirts and jeans. In all, the products will only comprise approximately 2 percent of J.Crew’s total brand offerings.
amazon  luxury  partnerships  clothing  ecommerce 
17 days ago by dancall
MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s blockchain programmatic alliance | The Drum
Mindshare has announced its first prototype for its blockchain programmatic alliance, signing MediaMath, Integral Ad Science and Rubicon Project as partners.
The ‘Project Proton’ prototype has been built using blockchain platform Zilliqa, aims to create a smart contract system built for the programmatic industry, allowing all players in the chain to have transparency over trading.
Mindshare first announced the partnership with Zilliqa last year and has since been working to find partners to turn the idea into a workable test.
blockchain  agencies  partnerships 
17 days ago by dancall
Yakult sales are booming because of a Netflix film
The yogurt drink was featured in the movie To All the Boys I've Loved Before, based on the book by Jenny Han, and follows the life of a Korean-American teenager. The movie's popularity has led to a surge in Yakult sales, with the company's stock rising 2.6% since it's release in August, according to Bloomberg.
fmcg  films  partnerships  casestudies 
19 days ago by dancall
Toyota invests $500 million into Uber | TechCrunch
Toyota and Uber are partnering to bring an on-demand autonomous ride-hailing service to market, a deal that includes a $500 million investment from the Japanese automaker.
Under the agreement, Toyota Sienna minivans will be equipped with Uber’s self-driving technology and then deployed on the ride-hailing company’s network, the companies said.
The deal, which was first reported by the WSJ and later confirmed with new details by TechCrunch, is unusual because a third—and yet unnamed fleet operator—would own and operate the mass-produced autonomous vehicles. Pilot-scale deployments will begin on the Uber ride-sharing network in 2021, the companies said.
automotive  uber  partnerships  robots  ai 
23 days ago by dancall
Walmart, Handy Tie-Up Goes Live Online |
To help Walmart’s online customers access assembly and installation, the retailer is broadening its relationship with home services company Handy, which will now offer services via, Retail Dive reported.

“Walmart has always led on innovation, and it’s learned quickly that services like assembly and installation are not just nice-to-haves,” Handy co-founder and CEO​ Oisin Hanrahan said in an announcement.

Customers will be able to buy services from Handy with only one click in the checkout process. The offering will allow shoppers to have a local professional assemble or set up items such as lighting, furniture or smart home devices. To that end, customers can schedule appointments between 7 a.m. and 11 p.m.
retail  future  trends  partnerships 
23 days ago by dancall
Snapchat Adds Musical GIFs via New Tunemoji Integration | Social Media Today
Still, the rising popularity of TuneMoji will no doubt make it a welcome Snap addition. Founded in 2014, TuneMoji now has more than 20 million users, most of them coming this year, while it's also seen activity in-app increase by some 20% since the start of 2018.

The capacity to add the digital stickers to Snaps will bring wider exposure to TuneMoji, which could lead to further integration with Snap in future.

In other Snapchat news, musician Ariana Grande is also using the new capacity to sell products via Lenses to promote products related to her new album ‘Sweetener’.
snapchat  music  pics  stickers  partnerships  celebrity 
23 days ago by dancall
AccuWeather partners with Foursquare for location-based audience segments | Mobile Marketer
AccuWeather partnered with local search app Foursquare to develop location-based audience segments that advertisers can reach based on where smartphone users travel, according to a blog post. AccuWeather, which has 20 million users of its weather information app, is integrating its MinuteCast service with Foursquare's technology to connect advertisers with consumers in a hyper-local context.
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base. The Pilgrim technology powers Foursquare's Pinpoint service that reaches more than 150 million mobile devices outside of its apps across the United States.
weather  foursquare  partnerships  targeting 
24 days ago by dancall
Fast-fashion brands are launching visual search to gain a competitive edge | Glossy
Fast-fashion brands are competing against each other for online marketshare, and visual search offers a way to gain ground.
Today, Forever 21 begins offering “Discover Your Style” on its web and mobile homepages through a partnership with visual search engine Donde Search. A shopper can click on icons representing features they want in apparel, specifying factors such as silhouette and color, to see corresponding results in Forever 21’s inventory.
This is an expansion of a pilot of the technology launched on the retailer’s mobile app in May, which was so successful at increasing conversions and average purchase value that the company decided to “fast track” its large-scale web integration.
retail  ecommerce  recognition  casestudies  partnerships  ai 
4 weeks ago by dancall

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