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Breweries and Bands Collaborate to Connect with Fans
Stone Brewing says working with Metallica, a band that’s had a rabid fanbase for nearly four decades, drove a ton of positive interest in the beer collaboration, even from people who wouldn’t normally buy craft beer.
alcohol  music  partnerships 
3 minutes ago by dancall
Walmart Teams With KIDBOX To Style Children | PYMNTS.com
Retailing giant Walmart announced Tuesday (April 16) a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids.
In a press release, Walmart said customers also have the option to receive curated clothing each season without having to pay a styling fee. Customers of the new service — dubbed Walmart KIDBOX stylebox — will get access to personalized styles from more than 120 premium kids brands including BCBG, Butter Super Soft, C&C California and Puma. The stylebox will include four to five fashion items for $48. Walmart said that is about 50 percent off the suggested retail price for the group of bundled items. Starting Tuesday, customers can go to Walmart.com and complete a short style quiz for their child. The stylists at KIDBOX use the answers from the quiz to tailor the box based on the preferences of the child and the season where the child lives.
retail  membership  partnerships  clothing  kids 
17 minutes ago by dancall
Spend your crypto instantly with Coinbase Card – The Coinbase Blog
We’re excited to announce the launch of Coinbase Card, a Visa debit card that lets customers in the UK spend crypto as effortlessly as the money in their bank.
Coinbase Card is powered by customers’ Coinbase account crypto balances, giving them the ability to pay in-store and online using bitcoin, ethereum, litecoin, and more. Customers can use their card in millions of locations around the world, making payments through contactless, Chip and PIN, as well as cash withdrawals from ATMs. When customers use their Coinbase Card, we instantly convert crypto to fiat currency, such as GBP, which is used to complete the purchase.
finance  payment  bitcoin  partnerships 
6 days ago by dancall
News – Snap Partner Summit | New Snap Originals – Snap Inc.
BuzzFeed’s upcoming daily afternoon show will bring viewers the latest celebrity, entertainment, and sheer OMG moments blowing up the internet.
In Dead of Night from Bazelevs, a teenage girl must escape a quarantined city full of zombies armed with only her phone.
Compton Dreams from October Films is a docuseries following the highs and lows of three up-and-coming artists from Compton.
In Stranded with Sam and Colby from Bunim/Murray, two paranormal investigators go off the grid into a cursed Pennsylvania town.
snapchat  tv  content  partnerships  newspapers 
13 days ago by dancall
Captain Morgan, Lyft pledge $20K in free rides during Final Four | Mobile Marketer
Diageo rum brand Captain Morgan teamed up with ride-hailing company Lyft to provide up to $20,000 in free rides to fans attending Final Four games in Minneapolis this weekend, the companies announced.
Lyft users 21 and older can use the code "CAPTAINGAMEDAY" from 7 p.m. to 3 a.m. local time every day from Friday, April 5 through Sunday, April 7. Lyft will provide a $20 credit toward a safe ride in the downtown Minneapolis area.
alcohol  taxi  partnerships 
13 days ago by dancall
How Apple Card works | TechCrunch
Apple Card does not require or display signatures. Neither the physical card nor the app will display a signature. A network change a few months ago means that signatures are not required at point of sale for any credit cards. Though some stores may still ask to see ID, lack of a signature anywhere within Apple Card’s system shouldn’t be a roadblock to using it.

The physical Apple Card does not support contactless payments. If you’ve got a tap terminal, you’re supposed to use Apple Pay.
apple  payment  partnerships  identity 
19 days ago by dancall
OkCupid badges help 'Game of Thrones' fans find a date | Mobile Marketer
Dating app OkCupid added a profile badge that lets "Game of Thrones" fans show their enthusiasm for the HBO hit series, the company announced. The badge marks the first time that dating app users can find a potential match based on their favorite TV show.
Every member who responds "yes" to the question "Do you watch Game of Thrones?" will get the profile badge. The series has been mentioned more than 2 million times on OkCupid profiles, the company found, leading it to incorporate the badge into the dating app ahead of the eighth and final season of the fantasy drama that premieres on April 14. OkCupid will remove the badge from user profiles when the series wraps up in June.
OkCupid works to pair people with similar interests to help them start conversations, and uses surveys to learn more about their tastes and preferences. The latest "Game of Thrones" survey found that women were most likely to cite Khal Drogo and Daenerys Targaryen as their "relationship goals," while men preferred the pairing of Jon Snow and "wildling" Ygritte.
dating  tv  content  partnerships  funny 
20 days ago by dancall
Rapha launches new custom service with Unmade
British cycling lifestyle brand Rapha is partnering with Unmade to offer a new personalised design service to its customers, where they can design and manufacture digitally printed apparel.
Using Unmade software, which offers an end-to-end digital custom solution for on-demand production at scale, Rapha’s customers can create a complete team kit of cycling clothing with limitless options and hundreds of colours and layouts.
partnerships  clothing  trends 
26 days ago by dancall
Cartoon Network Launches ‘We Bare Bears’ Location-Based VR Experience - VRScout
The location-based free-roam experience–which takes place within a WePlayVR standalone arena–is made all the more immersive thanks to 3×3 sqm haptic flooring located which responds to movements within the VR experience in real-time, allowing users to actually feel the truck as it makes a sharp turn, or the engine as it reves beneath their feet.
vr  kids  partnerships  funny  events  o2o 
26 days ago by dancall
Sephora Launches Its First Credit Card | PYMNTS.com
Sephora, the beauty retailer, announced on Thursday (March 14) the launch of a new credit card program.
The company said in a press release that starting in the spring, it will offer the Sephora credit card, Sephora Visa® credit card and Sephora Visa Signature® credit card to its retail customers. The credit cards will provide customers with more ways to earn rewards for their purchases, the retailer said in the release.

“The launch of the Sephora credit card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora – the amazing product, services, experiences and personalization – taking our client experience to the next level through special access, rewards and perks,” said Andrea Zaretsky, Sephora’s senior vice president of CRM and loyalty. “The Sephora credit card was the natural next step in our loyalty journey, truly adding even more value that our clients can use not only within our stores, but also in their day-to-day lives.”
luxury  payment  finance  trends  future  partnerships 
4 weeks ago by dancall
Barclaycard Brings Alipay To UK Retailers | PYMNTS.com
In a press release, Barclaycard said that with the deal, retailers will be able to accept Alipay as a payment method for transactions in U.K. stores. The deal comes after a two-year pilot. Under the new agreement, U.K. retailers can take full advantage of the growing volume and buying power of Chinese tourists.

According to Barclaycard, in the U.K. there are 393,000 Chinese residents, 95,000 Chinese students, and scores of tourists who visit U.K. cities each year. It’s becoming an increasingly important segment for U.K. retailers, particularly as traditional ones struggle because of the growth of eCommerce. Barclaycard pointed to VisitBritain, which is projecting Chinese visitors to the country will amount to 483,000 this year, up 43 percent from 2017. The Chinese visitors are forecasted to spend more than £1 billion, marking a 50 percent increase. Chinese tourists have become one of U.K.’s top tourism markets, noted the payment company.
apac  payment  retail  partnerships  alibaba 
4 weeks ago by dancall
L'Oréal deepens personalized skincare focus with uBiome partnership | Marketing Dive
As the demand for personalized marketing and products continues to blossom, L'Oréal announced a partnership with microbial genomics company uBiome this week at the South by Southwest conference. 
The partnership from the beauty giant's technology incubator lets consumers submit cheek-swab samples — similar to buzzy genomics biotech company 23andMe — which uBiome analyzes to determine a user's skin health based on the ecosystem of microbes of bacteria, viruses, fungi and other microorganisms that live on the skin and can cause acne, eczema and skin irritations when it is imbalanced. Based on the results, a user can make more personalized product choices.
luxury  future  partnerships  measurement  dna 
4 weeks ago by dancall
Spotify offers free ad-supported Hulu to paying subscribers | Mobile Marketer
Spotify is offering its U.S. paid subscribers access to Hulu's video on-demand platform for no extra cost if they sign up by June 10, per a company blog post. The number of Spotify accounts eligible for the offer is capped, although the companies didn't disclose how many people are able to participate.​
Spotify Premium subscribers who respond to the offer will get access to ad-supported Hulu at a bundled price of $9.99 a month with no expiration date. The companies a year ago had bundled Spotify Premium and Hulu for $12.99 a month, a price that will be reinstated after June 10.
Subscribers who now pay $12.99 a month for last year's bundle offer will see an automatic price cut to the regular Spotify Premium price of $9.99 a month during the promotion period.
spotify  hulu  walled  membership  paid  partnerships  future  trends 
4 weeks ago by dancall
Adidas taps Twitter livestream series to boost female athletes | Mobile Marketer
Adidas is working with Twitter and sports producer Intersport on their first livestreamed series to focus on women's high school sports. The @3StripeLive series will show six games starting next month as part of an effort to boost media representation of female athletes, per a statement shared with Mobile Marketer.
Adidas, citing research that shows only 4% of media coverage in the U.S. focuses on women's sports, is expanding its She Breaks Barriers initiative with a film featuring ESPN's Maria Taylor and four athletes.
She Breaks Barriers includes the video profile of soccer player Becky Sauerbrunn, a defender on the U.S. Women's National Team and Utah Royals F.C.; Keni Harrison, world-record holder in the 100-meter hurdles; Layshia Clarendon, point guard for the Women's National Basketball Association's Connecticut Sun; and marathon runner and Six Star Finisher Rahaf Khatib.
sportswear  sportsrights  partnerships  twitter 
4 weeks ago by dancall
Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program | Mobile Marketer
Fitbit is testing a rewards program as the maker of wearable fitness trackers debuts four lower-priced devices. The rewards program lets wearers earn points for everyday activities like steps, sleep and active minutes, according to a company announcement.
Adidas, Blue Apron and music streaming site Deezer are among the brands that are providing rewards to Fitbit customers who participate in the program and reach their activity goals. Fitbit plans to test the program and other software features before starting a paid premium service later this year.​
measurement  loyalty  points  partnerships  ideas  sportswear 
4 weeks ago by dancall
Venmo, Chipotle Pair On Loyalty Program | PYMNTS.com
Chipotle Mexican Grill has teamed up with Venmo to expand its loyalty program amid huge growth of its digital platform.
The quick-service restaurant (QSR) has introduced the points-based program, called Chipotle Rewards, in select markets, CNBC reported. CEO Brian Niccol said the rewards program was what Chipotle customers had most requested, and that the company has recently been putting more energy into its digital offerings.
During launch week, through March 15, Venmo will surprise customers with deposits between $1 and $500 into their accounts. Chipotle will also have a branded emoji for splitting and sharing payments. Customers can visit the website to sign up for the rewards.
loyalty  partnerships  food  payment  future  trends 
4 weeks ago by dancall
HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW « Mobile AR News :: Next Reality
In one experience, fire and ice envelope a map of Westeros, while another experience ignites a "Hand of the King" replica pin with flames. On banners throughout the experience, blood-red thrones emerge from behind portraits of the show's characters, while in a tent devoted to Daenerys, the shadow of the Mother of Dragons appears alongside silhouettes of her Unsullied army.
The activation is part of the larger "Bleed the Throne" campaign, which serves not only to promote the new season, but also to assist the American Red Cross in soliciting blood donations.
snapchat  augmented-reality  csr  qr  tv  partnerships 
4 weeks ago by dancall

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