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How publishers are using Instagram's new long-form video feature, IGTV - Digiday
Vogue posted new versions of its “Beauty Secrets” series with actor Lili Reinhart and footage of Kylie Jenner trying out her own makeup products. BuzzFeed has been posting almost daily from its main account, a mix of content distributed on other social platforms, series like “MeCrushMonday” and more experimental 25-minute livestreams such as one featuring someone folding down all the pages of a “Harry Potter” book. It’s also posting videos of less than 10 minutes across verticals like Tasty and Nifty that have been cut from other platforms
onlinevideo  instagram  igtv  s 
9 days ago by paulbradshaw
Bloomberg and Twitter launch TicToc, which will provide round the clock online news coverage | The Drum
The first iteration of TicToc by Bloomberg will feature a mix of live video and reporting from its journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter. The news experience is designed to be interactive with Twitter content and consumable on any device.

“We're seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we're fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience," said Justin B. Smith, chief executive of Bloomberg Media.
bloomberg  live  onlineVideo  Twitter  partnerships  platforms 
12 days ago by paulbradshaw
‘That’s YouTube’: Facebook opens Watch to all videos from publishers, creators - Digiday
Facebook has begun to add non-episodic videos from publishers, creators, companies and other pages to Watch to appear alongside the episodic shows the section was originally dedicated to. Any videos from all of the pages that people follow on Facebook will be eligible to appear within Watch, as will videos from pages that people don’t follow, Fidji Simo, Facebook vp of product, said in an interview.
FacebookWatch  Facebook  onlinevideo  Digiday  2018 
19 days ago by inspiral
Welcome to IGTV – Instagram
announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.
instagram  onlinevideo  s  vertical 
24 days ago by paulbradshaw
Introducing the First Funded News Shows for Facebook Watch
The shows will be hosted by award-winning journalists, as well as new faces, and the formats will vary from a mix of daily briefings, weekly deep dives, and live breaking news coverage. They'll debut later this summer, and we'll announce additional shows in the coming weeks. We will work closely with our publisher partners to experiment with these different formats to understand what works, and they will have full editorial control of their shows.
fb  onlinevideo  t  s 
5 weeks ago by paulbradshaw
After years of chasing Facebook traffic, Mic goes for 'deliberate distribution' - Digiday
Mic joined other publishers in the pivot to video, and its video output remains steady, but it’s shifted from undifferentiated clips seeking virality to videos lasting several minutes that are narrated and shot in the field. The company couldn’t immediately provide numbers to show if time spent overall has gone up, but pointed to some successes along the way: Mic, with Time, recently won a coveted American Society of Magazine Editors award for video for an 18-minute mini-doc on the opioid crisis, “Life After Addiction.” The doc racked up 118,000 hours of time spent in November, making it a top video in time spent that month. Another example of the push to viewing time is a three-minute video on an unwarranted arrest that had only 2.2 million views but 30,000 hours of time spent.
onlineVideo  mic  brevity  platforms  distribution  fb 
6 weeks ago by paulbradshaw

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2017  2018  360  4kids  4kls  agile  ai  algorithms  analytics  animation  app  art  artist  audiencedevelopment  audiogram  audiograms  author:jamesbridle  automation  automotive  basic  bbc  bizmodel  bloomberg  book  bots  brand_google  brand_volvo  brandedcontent  breakingnews  brevity  broadcast  broadcastervod  c#  children  chrome  comcast  consumption  contentmarketing  corel  critique  data  design  designthinking  digiday  distribution  documentary  econsultancy  editing  empathy  engagement  entrepreneur  explainers  extension  ezgif  facebook  facebookwatch  family  fb  fblive  fbwatch  financialtimes  flatdesign  framerate  france  fraud  genre  ghostbuttons  guide  hoax  howto  igtv  india  infographics  insights_analytics  instagram  interactivepublishing  interactivevideo  interactivity  internet  jonathanharris  journojobs  lefigaro  live  locationbasedinfo  locationsharing  marketing  maths  measurement  medium  memes  metrics  mic  mobile  mojo  music  nativeadvertising  navigation  network  ojjobs  onlineads  onlineadvertising  onlineaudio  onlinedemographics  onlinevideoad  optimisation  partnerships  platforms  podcasts  programm  publishervideo  reading  report  research  resize  resource  review  s  schnittprogramm  science  scrolling  search  seo  slate  sm  smallbusiness  smm  social  socialmedia  software  square  standards  startup  stats  streaming  subscriptions  success  t  tech  teenagers  tfi  tm  tools  transcription  trends  trust  tutorial  tv-newmedia  tvjobs  twitter  typography  usjoomlaforce  verification  vertical  verticalvideo  video  videomarketing  videoschnitt  videostudio  visjournalism  vr  webdesign  youtube  youtubers 

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