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Nissan readies redesigned Altima for Big Apple debut
The Altima, Nissan's highest-volume sedan, will be redesigned and reach the market in the second half of the year.
nissan  nissanc  pipeline  autoshow 
9 days ago by automotive
Nissan Goes Snow Patrol for Chicago: Automotive Design & Production
According to the National Weather Service, in 2013-14 the seasonal snowfall in Chicago was 82 inches, an amount of precipitation that would probably make those who had to endure it wish they’d had the Armada Snow Patrol concept that Nissan is introducing this week at the 2018 Chicago Auto Show.
nissan  nissanc  autoshow 
12 days ago by automotive
2019 Infiniti QX50 First Drive | Edmunds
The 2019 Infiniti QX50 is vastly improved over the car it replaces, with a more spacious cabin, a much larger cargo hold, sumptuous interior appointments, and new engine technology that blends efficiency and performance. Overall, it's not the most awesome compact luxury crossover, but it packs a lot of value in a segment not known for being budget-friendly.
nissanc  infiniti  pipeline 
12 days ago by automotive
Nissan lets carbuyers apply for financing on mobile devices | Mobile Marketer
Nissan Motor Acceptance Corp. (NMAC), the financing arm of the Japanese carmaker, is letting consumers select any Nissan vehicle and see finance offers within minutes on their mobile device. The carmaker is relying on the mobile-first AutoGravity automotive shopping and financing platform to provide the service, per a statement.
nissan  nissanc  finance 
12 days ago by automotive
Nissan announces collaboration with Disney’s ‘A Wrinkle in Time’ - Nissan - Nissan Online Newsroom
Nissan is proud to announce relationship with Disney on this film based on classic 1962 novel of the same name, and the all-new Nissan LEAF to make a film cameo
nissan  nissanc  brand  content 
26 days ago by automotive
FORTUNE names auto industry leaders among 'World's Most Admired Companies' | Auto Remarketing
The list includes AutoNation, BMW, CarMax, Daimler, Ford, General Motors, Honda, Nissan, Penske Automotive Group, Toyota and Volkswagen
bmwc  carmax  daimler  fordc  gm  hondac  nissanc  toyotac  vwc 
4 weeks ago by automotive
How Nissan weaned itself off the click-through rate - Digiday
The switch, which is limited to its used-car business for now, builds on tests throughout 2017. Earlier this year, the carmaker hired programmatic specialist Ve to drive traffic to the advertiser’s Cared4 warranty program, using a mix of contextual targeting, lookalike modeling, dynamic retargeting and private marketplaces. By monitoring the correlation between ad placements and user engagement, Nissan served different ads to users based on where they were in their purchase journey and which model they were looking for.

Initially, the cost per engaged user was “quite high,” said Giles Rayner, national used vehicle remarketing manager at Nissan. However, when the campaign ran throughout October, it saw a 78 percent improvement in the cost per engaged user, while the total cost per lead improved 81 percent year over year.
nissan  nissanc  agency  brand  content 
4 weeks ago by automotive
Infiniti Inspired: But What to Make of the New Q Inspiration Concept |
While Infiniti clearly plans to use many of the key technologies found on the Q Inspiration in its line-up, what about the design itself? Unfortunately, with sedan sales plunging in the face of an unprecedented surge in demand for CUVs, SUVs and other light truck, you probably shouldn’t hold your breath hoping for the Q45 replacement. But key elements of the Inspiration Concept’s design will likely return in a variety of future models.
nissanc  infiniti  autoshow 
5 weeks ago by automotive
Nissan Xmotion Concept “Signals Design Direction for 2020 and Beyond” |
“We don’t do concepts just for the sake of building a concept anymore.” Translation: the Xmotion is clearly pointing towards a ute that will be joining the line-up sometime around 2020 or “beyond,” according to a Nissan statement.
nissan  nissanc  autoshow 
5 weeks ago by automotive
2018 Nissan Leaf First Drive | Edmunds
With its improved driving dynamics, longer range and additional poke, the 2018 Nissan Leaf is a comprehensively improved car. That it is no more expensive than its predecessor is a pleasantly unusual bonus.
nissan  nissanc  pipeline 
7 weeks ago by automotive
Infiniti Plays Up Seat Comfort In 'Thrones' 12/28/2017
The 30-second national spot, titled "Thrones," opens with a series of images of the most luxurious seats from around the world. Taking inspiration from various regions and historical eras, the thrones featured were custom made. The spot then cuts to a scene of friends inside the new Infiniti QX80 and its specially crafted luxury features, including quilted semi-aniline leather-appointed seats and wood trim accents.
nissanc  infiniti  brand  content 
7 weeks ago by automotive
Man Meets Machine in 72andSunny’s Bold Debut Campaign for Infiniti – Adweek
“The launch of the QX50 is an exciting moment for our brand and our new partnership with 72andSunny. This vehicle embodies all that Infiniti stands for, most notably how every detail is designed and engineered to empower drivers,” Infiniti global chief marketing officer Melissa Bell said in a statement. “It was essential that we approach the launch in a modern, bold and thought provoking way that differentiates us among competitors in the premium category. I believe we’ve succeeded.”
nissanc  infiniti  brand  content  agency 
7 weeks ago by automotive
Christian Meunier named Automotive News All Star
His task centered on pushing decision-making to Nissan's sales regions about what, when and how much to advertise. He took a more granular view of its U.S. markets, allowing Dallas to behave differently from Atlanta, and liberating Phoenix to pursue different goals from Denver. He even opened the door for one part of Los Angeles to operate differently from another part of the city.
nissan  nissanc  infiniti  awards 
12 weeks ago by automotive
Jeremy Tucker named Automotive News All Star
Nissan has found a sweet spot with the Rogue, and Jeremy Tucker has helped push the crossover to the masses in a series of high-profile promotions. The automaker capitalized on the conveniently titled movie Rogue One: A Star Wars Story last year with a marketing collaboration that allowed the brand to tout the Rogue's safety technologies in commercials alongside imagery from the film. Nissan formed a team of six dealers from its marketing subcommittee to provide insight on how to make the most of its Star Wars effort. But one Star Wars alignment wasn't enough. Nissan is back for another tie-in with the upcoming Star Wars: The Last Jedi.
nissan  nissanc  awards 
12 weeks ago by automotive
Nashville Soccer Club and Nissan announce a multiyear partnership in Music City - Nissan - Nissan Online Newsroom
Nissan will make its debut on Nashville SC jerseys in March for the start of the USL season. Fans will have the opportunity to vote on the design of the club's light-colored Under Armour jerseys over the next two weeks, with the vote ending on December 5.
nissan  nissanc  brand  content 
12 weeks ago by automotive
Nissan Breaks Star Wars Campaign as Brand Hype Begins | CMO Strategy - AdAge
This year the automaker will not enjoy the coincidental benefit of sharing a vehicle model name with the movie title, as it did with Rogue. But Nissan sees an opportunity in tying Star Wars' sci-fi and pop culture credentials to its driver assistance technologies, which it brands Nissan Intelligent Mobility. The features are a precursor to fully self-driving cars. The first ad, described as a "teaser," plugs "the technology of the future now within reach," while promoting the film.
nissan  nissanc  brand  content 
november 2017 by automotive
Nissan Renews, Extends Univision Partnership 11/15/2017
The automaker will sponsor a series of performances by award-winning artist Juanes with the “Nissan Presents: Road To Innovation” tour as well as a separate promotion leading up to Thursday’s 18th annual Latin Grammy Awards, of which it is the official automobile sponsor.  
nissan  nissanc  brand  content 
november 2017 by automotive
Nissan sales up as Rogue surges, but Infiniti streak ends
Brands: Nissan up 10%, Infiniti down 8.1%.

Notable nameplates: Nissan Sentra up 29%, Nissan Maxima up 72%, Nissan Armada up 100%, Nissan Titan up 29%, Nissan Leaf down 85%, Infiniti Q50 down 24%, Infiniti QX70 down 59%, Infiniti QX80 down 29%.
nissanc  nissan  infiniti  sales 
november 2017 by automotive

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