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Watch new TV ads from Infiniti, Crown Royal, Amazon and more | Hot Spots - Ad Age
Infiniti: Laws of Luxury
Premiered on: Planet Earth: The Making of Africa, BBC America
Infiniti data for the last 30 days
Impressions: 547,012,447 (2% of industry)
Est. TV Spend: $7,289,051 (1% of industry)
Attention Score: 86.04
Attention Index: 74 (26% more interruptions than avg.)
nissanc  infiniti  brand  content 
7 days ago by automotive
Nissan earnings fall 21% as U.S. turnaround slows
Nissan says its push to improve profitability in the crucial U.S. market is taking more time and money than expected as it struggles to rein in marketing expenses at a time when overall demand has peaked, and customers are increasingly looking for deals.
nissanc  revenue 
7 days ago by automotive
U.S. OCTOBER 2018 NISSAN AUTO SALES: Sales slide 11% despite Infiniti brand gains
Brands: Nissan down 13%, Infiniti up 15%

Notable nameplates: Nissan Titan sales were flat, Maxima down 63%, Altima down 25%, Pathfinder down 23%, Infiniti QX50 up 142%, Infiniti Q50 down 26%
nissanc  sales 
17 days ago by automotive
Animal Rescue Rigs Debuts Customized Nissan Titan XD Concept at SEMA - The Drive
Paws One was designed to save our furry friends in any disaster situation imaginable. 
nissanc  nissan  aftermarket  autoshow  brand  content 
18 days ago by automotive
Watch new TV ads from Nissan, Bud Light and Captain Morgan | Hot Spots - Ad Age
Nissan: Heisman House: Pineapple [T1]
Premiered on: College Football Countdown, ESPN
Nissan data for the last 30 days
Impressions: 1,566,529,587 (4% of industry)
Est. TV Spend: $14,784,411 (3% of industry)
Attention Score: 87.99
Attention Index: 85 (15% more interruptions than avg.)
nissanc  nissan  brand  content 
20 days ago by automotive
CP&B is closing its Los Angeles office | Agency News - Ad Age
Earlier this year, Infiniti parted ways with 72andSunny, less than a year after the shop (which handles the client out of its Boulder office) was hired to handle creative for several global vehicle launches, Ad Age reported at the time. 72andSunny, which was hired last August, had been handling all global creative responsibilities. That meant less work for MDC sibling agency CP&B, which has been working with Infiniti since 2014.
But CP&B regained its pole position on the brand with the split with 72andSunny, people familiar with the matter said earlier this year. A CP&B spokesman said Thursday the agency continues to work with Infiniti.
nissanc  infiniti  agency 
20 days ago by automotive
Nissan, Univision Renew Music Partnership 10/04/2018
“Nissan Presents: Road to Innovation Tour” will feature a series of performances headlined by Latin Grammy nominee Karol G with a special guest, Colombian artist Reykon. 

The tour kicks off October 23 in New York, then heads to Miami, Washington D.C., Chicago, Houston, Los Angeles, Dallas, Phoenix and concludes in Las Vegas on Nov. 13. 
nissanc  nissan  brand  content 
20 days ago by automotive
NISSAN: Sept. dip masks a retail uptick
Brands: Nissan down 13%, Infiniti off 1.6%.

2018 U.S. market share: 8.7% through Sept. vs. 9.3% through Sept. 2017.

Notable nameplates: Nissan Titan up 57%, Nissan Frontier up 71%, Nissan Maxima down 71%, Nissan Altima down 28%, Nissan Versa down 67%, Infiniti QX50 up 70%, Infiniti Q50 down 38%
nissanc  sales 
20 days ago by automotive
First Drive: 2019 Nissan Altima | TheDetroitBureau.com
Nissan is confident enough to bet that it can maintain, and actually even boost, sales in a fast-declining market segment with the 2019 Nissan Altima. Even if it just holds demand at current levels that would be reason to celebrate. The good news is that the sedan has pretty much all the right things in place to pull that feat off. It’s a good looking sedan that offers a competitive price, good mileage and lots of desirable new technology, whether you’re talking powertrain, comfort and convenience or powertrain. If you’re still in the market for a four-door, it’s worth putting the Altima on your shopping list.
nissanc  nissan  pipeline 
22 days ago by automotive
Carfax Expands Role in Nissan, Infiniti CPO Programs - Top News - The Showroom - Top News - Auto Dealer Today
As part of the program benefits, Nissan and Infiniti CPO buyers now get enrolled in the free myCarfax service so they receive service and recall alerts for their vehicle from Carfax.
nissanc  nissan  infiniti  used  preowned  carfax 
22 days ago by automotive
Nissan Betting on Sedan Comeback | TheDetroitBureau.com
Nissan’s optimism stands in sharp contrast what many of its competitors are thinking. And it certainly reflects the fact that Altima has been one of the dominant players in the still substantial midsize segment, lagging behind only the Honda Accord and Toyota Camry.
nissanc  pipeline 
22 days ago by automotive
Watch new TV ads from Apple, Verizon, Nissan and more | Hot Spots - Ad Age
Nissan: Heisman House: Move-in Day
Premiered on: College Football, ABC
Nissan data for the last 30 days
Impressions: 1,686,731,428 (5% of industry)
Est. TV Spend: $19,861,155 (4% of industry)
Attention Score: 91.25
Attention Index: 122 (22% fewer interruptions than avg.)
nissanc  nissan  brand  content 
24 days ago by automotive
Naomi Osaka scores Nissan endorsement deal | CMO Strategy - Ad Age
Nissan on Thursday named Osaka its newest "brand ambassador," meaning she will appear in global ads for the automaker and will also be provided Nissan vehicles while on tour.
nissanc  nissan  brand  content 
24 days ago by automotive
Brands like Infiniti see promise in Apple's expanded AR tool - Digiday
Jensen said when a user is on a webpage, they’ll be able to click photos of an object and download 3D models to their phone that then can be viewed in 3D but also in AR.

That feature is what helped propel Infiniti to launch an AR ad with Quartz Creative, said Michael Dolan, senior creative director at Quartz Creative, business publisher Quartz’s internal agency. Infiniti is Quartz Creative’s first client for an AR ad.

Dolan said with the update, the Infiniti ad, which lets viewers visualize the new 2019 Infiniti QX50 in AR and currently only appears in the Quartz’s app, will be available to a wider audience online.

“Up to this point, the challenge for brands on these things has always been scale because, essentially, these things have been fairly inaccessible,” said Dolan. “We were able to explain [to Infiniti] that, yes, at this point [AR] is going to be very limited, but it’s very quickly going to grow.” For those who don’t upgrade to iOS 12, the online ad will still be interactive, only in virtual reality.
nissanc  infiniti  brand  content 
24 days ago by automotive
Nissan Is 'Calling All Titans,' Celebrating Philanthropy 09/06/2018
Nissan Titan pickup truck owners are the type of friends and neighbors who are always ready to lend a hand. 

A new purpose-driven campaign from Omnicom Group’s Zimmerman Advertising aims to celebrate those unselfish acts and to further support three philanthropic groups on a national and local level.
nissanc  nissan  brand  content 
24 days ago by automotive
Millennials Couldn't Get Enough of Infiniti's Japanese Automotive Invitational 09/04/2018
Phil O’Connor, Infiniti’s director of marketing communications and media, says he hopes the automaker can build on the inaugural event at next year’s Concours when the brand will be celebrating its 30th anniversary. 

“It’s everything we were hoping and more,” he says. "When you see the cars in person together and you realize, there is so much design that the Japanese brands have contributed to the automotive industry, you start to realize how important  these designs really are.”
nissanc  infiniti  brand  content 
24 days ago by automotive
NISSAN: SUVs, pickups offset weak car demand
Brands: Nissan up 4.4%, Infiniti down 1.7%.

Notable nameplates: Nissan Altima up 1.6%, Nissan Maxima down 38%, Nissan Leaf up 14%, Nissan Murano up 97%, Nissan Pathfinder up 31%, Nissan Titan up 32%, Nissan Rogue up 12%, Infiniti Q50 up 0.4%, Infiniti QX50 up 79%, Infiniti QX80 up 18%.
nissanc  sales 
24 days ago by automotive

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