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TBWAChiatDay New York Takes Over Lead Creative Duties on New Nissan Campaign | AgencySpy
Nissan has apparently transferred lead creative duties on some campaigns (note that qualifier) from Zimmerman to TBWA\Chiat\Day New York.

Campaign first reported last month that TBWA had taken over, and the brand’s new campaign would seem to confirm that it is true in some cases

This work promotes the new Kicks subcompact crossover and, as noted in AdAge, started with a soundtrack rather than a script.
nissanc  nissan  agency 
5 weeks ago by automotive
Nissan worked backwards to create the first ad for Kicks | CMO Strategy - Ad Age
When creating the first U.S. ad for the new Kicks subcompact crossover, Nissan and agency TBWA ChiatDay New York did not start with a script--they went straight to the soundtrack. Working backwards, they hoped the music would inspire a campaign that was emotional and didn't just plug the vehicle's technology.
nissan  nissanc  brand  content  pipeline 
5 weeks ago by automotive
NISSAN JUNE U.S SALES: Trucks deliver a milestone month
Brands: Nissan Division rose 2.5 percent to 134,398, Infiniti declined 13 percent to 10,698.

Notable nameplates: Armada sales rose 129% to 5,434 in June and Murano crossover deliveries increased 59% to 1,710. The brand's new subcompact crossover, the Kicks, went on sale in June and generated 563 sales.
nissanc  sales 
6 weeks ago by automotive
Nissan Signs On As Sponsor Of Motor Trend Group's 'The Truck Show' 06/20/2018
Nissan’s sponsorship of “The Truck Show” podcast, which spans 40 episodes through March 2019, is focused on generating awareness, perception, and consideration of the Nissan brand amongst Motor Trend Group’s influential truck enthusiasts, says Jeremy Tucker, vice president of marketing and brand communications for Nissan North America.
nissan  nissanc  brand  content 
8 weeks ago by automotive
Infiniti is giving away cars when World Cup games end 5-0 - Video - Creativity Online
Infiniti Middle East is giving away two Infiniti Q50 luxury sedans any time a World Cup game ends with a score of … 5-0. It's unlikely, but certainly not impossible. As the campaign from TBWA/RAAD notes, two of the games in the 1998 World Cup ended 5-0, and there have been even more lopsided (and less likely) results before. Remember Brazil's brutal 7-1 loss four years ago?
nissanc  infiniti  brand  content 
9 weeks ago by automotive
2018 Nissan Kicks First Drive | Edmunds
The 2018 Nissan Kicks competes well in the small crossover segment when it comes to passenger room and price. Even fully optioned, it's the same price as or less than the Ford EcoSport, Honda HR-V, Hyundai Kona and Toyota C-HR. Of those cars, only the Honda offers more room to stash stuff — 58.8 cubic feet to the Kicks' 53.1.
nissan  nissanc  pipeline 
10 weeks ago by automotive
NISSAN: Repositioning continues
Brands: Nissan Division fell 3.8% to 120,207, Infiniti declined 7.1% to 11,625.

Notable nameplates: The Rogue crossover increased 18% to 38,413. Leaf sales continued climbing as dealers received more inventory of the redesigned electric vehicle. Sentra sedan sales of 18,103 were down slightly from May 2017 results. Infiniti posted gains for two crossovers: The redesigned QX50 rose 51% to 1,859, and the QX60 climbed 7.8% to 3,718.
nissanc  sales 
11 weeks ago by automotive
Dolan Family's Ad Metric Company Launches TV Attribution Index 06/01/2018
For Nissan, those favorable to the car brand tend to watch a lot of Spanish-language television. The company has invested in a targeted audience market in the medium. The automaker also has a multi-year strategic partnership with Univision.
research  nissan  nissanc 
11 weeks ago by automotive
Infiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Year – Adweek
Fellow MDC Partners network CP+B won the global business in 2014 and retained U.S. AOR duties as well as work in other international markets—most prominently China—after the change. It’s unclear which agency will handle global brand work for Infiniti moving forward.
nissanc  infiniti  agency 
11 weeks ago by automotive
2018 Nissan Rogue Millennium Falcon Worthy of Galaxy's Most Famous Smuggler and Scoundrel, Han Solo - The Drive
Nissan and Lucasfilm unveiled their collaboration on a custom Nissan Rogue Millennium Falcon for Solo: A Star Wars Story Thursday.
nissanc  nissan  brand  content 
11 weeks ago by automotive
Land Rover, Nissan, Subaru Connect With Owners Via Dogs 05/08/2018
With trucks and SUVs accounting 63% of new-vehicle sales this year, it’s no surprise that budding families are looking for 3-row vehicles to ensure the whole family –including pets – can come along for adventure this summer. However, for the more than half of American pet owners that travel with their pets, it is crucial to understand proper safety measures for furry friends, based on the unique design of these SUVs.
jlr  landrover  nissanc  nissan  subaru  brand  content 
11 weeks ago by automotive
NISSAN: A triple whammy in April
Brands: Nissan down 29 percent to 78,804, Infiniti down 17 percent to 8,960.

Notable nameplates: The Nissan brand's U.S. car sales fell 34 percent to 36,963 units. Altima sales dropped by nearly half to 10,400 as the brand prepares to launch a new generation of the model. The Maxima declined 62 percent for the month. Infiniti's newest model, the redesigned QX50 crossover, delivered one of the automaker's only bright spots, an 18 percent increase to 1,413.
nissanc  sales 
11 weeks ago by automotive
Infiniti Teams With Marvel Studios 04/19/2018
The campaign includes Infiniti QX50 product placement in the movie, which premieres April 27. “Date Night,” in 30-second and 15-second versions, began airing April 18 on TV and online. A 90-second version will run in theaters. Agency CP+B created the spot with director Anthony Leonardi and production house Bullitt.

Between April 18 and May 31, fans will also be able to experience additional Infiniti exclusives, including a behind-the-scenes featurette that explores the origins of the Infinity Stones as well as interviews with cast and crew, content from past films in the Marvel Cinematic Universe and footage from the movie.
nissanc  infiniti  brand  content 
11 weeks ago by automotive
Nissan U.S. sales drop 3.6% in March
Brands: Nissan down 3.6% to 145,103 car and light-truck sales; Infiniti down 4.6% to 17,432.

Notable nameplates: Nissan Rogue, the brand's best-seller, posted the best monthly performance in its history with sales up 6.7% to 42,151. Frontier pickup sales rose 28%, while Titan pickup sales fell 11%. On the car side, Sentra rose 14% and Leaf climbed 1.5%; all other car lines dropped by double-digit percentages. On the Infiniti side, Q50 rose 34%. QX30 dropped 59% to 1,227 vehicles.
nissanc  sales 
may 2018 by automotive
New QX50 factors big for Infiniti dealers
"This new model is so important to us," Parker told Automotive News after the meeting. "We really want our dealers to take their time selling it, to focus on the vehicle itself, to sell customers on its styling and its technology — not to be pressured to sell it, but to sell it on its merits."

Parker told the dealer meeting that Infiniti advertising will promote the QX50 all year, except for the two months of its annual summer sales event and the year-end sale period in November and December.
nissanc  infiniti  nada  retail  pipeline 
may 2018 by automotive
Nissan says dealer profits a 2018 priority
Dan Mohnke, Nissan Division's new senior vice president for U.S. sales & marketing and operations, told the dealers that the company will lay out details of the plan after the start of its fiscal year, which began April 1.

Highlights
Nissan vows to help dealers bolster profitability.
Factory output will be reduced to relieve sales pressure.
Plan for brand marketing shift, less reliance on leasing and sales incentives was scheduled to be released after April 1
He told them it will involve reduced factory production and lower U.S. inventories in an effort to relieve the pressure to sell vehicles at discounted prices, and less factory reliance on low-profit fleet sales.
nissan  nissanc  nada  retail 
may 2018 by automotive
Drew and Jonathan Scott, TV’s ‘Property Brothers,’ join Habitat for Humanity and Nissan to kick off month-long Home is the Key campaign - Nissan - Nissan Online Newsroom
Also in its second year as a Home is the Key sponsor, Nissan will donate $1 to Habitat for every time #HomeIsTheKey is shared on social media, up to $250,000. Nissan and Habitat have partnered together for over a decade and have helped families all over the world build and own their home.
nissan  nissanc  brand  content 
may 2018 by automotive
Infiniti dealer meeting: Keep an eye on gross margins, dealers told
Infiniti also told dealers it will be important to "take their time" in retailing the model, which has gotten its first full redesign since it appeared in late 2007 under the name EX.

Randy Parker, Infiniti Americas vice president, urged dealers to retail the crossover with an eye toward gross margin and view it as an opportunity to boost dealership profitability.

Parker said that, to reduce selling pressure on the vehicle, Infiniti has removed it from the factory's normal sales incentive program — a move to ensure dealers do not discount its pricing to hit monthly sales goals.
nissanc  infiniti  nada  retail 
may 2018 by automotive
At New York Auto Show, 2019 Nissan Altima Steals BMW's Interior, Sticks it to Accord, Camry - The Drive
With renewed style, a ton of tech and the AWD you can't get from Honda or Toyota, Altima looks to prop up the American family sedan.
nissan  nissanc  autoshow  pipeline 
may 2018 by automotive

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