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Nissan's Witherspoon Is Up To New Marketing Challenges
Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America, Inc., will speak on "The Convergence of Marketing" at our Marketing: Automotive conference Nov. 19 in Los Angeles. We caught up with her last week.
nissanc  nissan 
3 hours ago by automotive
Nissan Rogue | Automotive News
The compact crossover and brand volume leader received a technology upgrade last year that added Nissan's ProPilot Assist package, which includes assisted steering, braking and accelerating during single-lane highway driving. The next-generation Rogue, due in late 2020, will come on a new platform jointly developed with Renault and Mitsubishi.
nissanc  nissan  pipeline 
3 hours ago by automotive
Nissan Puts Drivers In The Virtual Reality Seat
Critical Mass Agency created Tech Drive VR, which allows users to test out Nissan’s high-tech safety features in situations that replicate real-life dangers—hazards and near misses of all kinds. And since danger can come from any direction, the 360-degree experience allows a very real, driver’s seat perspective as the car reacts to dangers that a driver wouldn’t have seen. 
nissanc  nissan  content  vr  technology  brand 
3 hours ago by automotive
Nissan Rogue Sport may not make the cut
The compact crossover — a variant of the popular Rogue, but on a different global platform with a different engine — is getting lost between the Rogue and the entry-level Kicks subcompact, according to dealers.
nissanc  nissan  pipeline 
2 days ago by automotive
Nissan Still Atop Most-Seen Auto Ads Chart
In Nissan's first-place ad for the week of Oct. 21, a man hops into his’20 Altima and drives to his friend’s house just to answer a text message in person because, the company says, its vehicles have “tech that helps you be there.”
nissan  nissanc  content 
14 days ago by automotive
Six cars aced new pedestrian detection tests | Ars Technica
The top performers were made by Audi, Subaru, Nissan, BMW, Mercedes, and Volvo.
After reaching an all-time low in 2009, the number of pedestrian fatalities caused by cars has been on the rise in recent years. New technology has the potential to change that. A new report from the Insurance Institute for Highway Studies (IIHS) ranks 16 mid-sized cars on the performance of their pedestrian-detection systems.
Six of the cars earned "superior" ratings, indicating that they were able to stop—or slow down significantly—in each of the six scenarios tested by IIHS. These vehicles were the Audi A4, BMW 3 series, Subaru Outback, Mercedes-Benz C-Class, Nissan Maxima, and Volvo S60.
All of these vehicles except the Mercedes achieved superior performance with the standard equipment. The Mercedes C-Class achieved a superior rating for its optional "Active Brake Assist with Cross-Traffic Function" but only a "basic" rating with the standard package.
Surprisingly, BMW's ratings went the other way: the standard equipment on the 3 series achieved IIHS' highest rating, "superior," while a vehicle upgraded to BMW's Active Driving Assistant Professional package flubbed some tests, earning it a lower "advanced" rating.
Systems from Honda, Lexus, Mazda, Nissan, Tesla, and Toyota also earned an "advanced rating"—a sign that they passed some tests and failed others. The Chevy Malibu got a lower "basic" rating, while optional systems from Ford, Hyundai, and Kia failed to get any credit in the tests.
cars  safety  test  audi  subaru  nissan  BMW  mercedes  volvo 
14 days ago by rgl7194
Nissan, Univision Tap Latin Grammy Nominee For Concert Series 10/23/2019
Nissan and Univision are partnering for a fifth year for a live concert tour, which includes a ticket giveaway component.

Headlining the “Road to Innovation” series is Latin Grammy Album of the Year Nominee Sebastián Yatra. The eight-city, 16-day tour kicks off in Los Angeles Oct. 28 and concludes in Las Vegas on Nov. 12.
nissanc  nissan  brand  content 
15 days ago by automotive
Nissan Titan gets strategy shift aimed at lifestyle buyers with red logo, tech
Refocusing the Titan's pitch to noncommercial demographics — affluent urban hipsters and suburban families, for example — should help the retailers with the product.
nissanc  nissan 
15 days ago by automotive
Nissan exec Ivan Espinosa sees product consolidations, opportunities in sedans
Industrywide, sedan sales in the U.S. tumbled 11 percent through the first nine months of the year. Even so, Nissan executives contend that lower-cost small cars remain relevant, especially for price-conscious first-time car buyers. Nissan sees opportunity in the sedan market as some U.S. competitors abandon the segment.
nissanc  nissan  pipeline 
15 days ago by automotive
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24 days ago by architektura
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29 days ago by architektura

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