from "basic $9 / premium $19" to "freelancer $19 / studio $29 / agency $99"

cust. segmentation and research (phone calls to CEOs) to figure out what was important for each segment -- perceived value.

Apples OSX naming problems :-)

Beware Homonymatic Complexity

'IOP Ireland is campaigning to have the new bridge across the Liffey in Dublin at Marlborough Street named for ETS Walton – Ireland’s only physics Nobel prizewinner.'

Process Type Foundry renames their popular oval sans family. “In our hearts, Chrono will always be called Chrono. However, we inadvertently crossed paths with another similarly named font and decided the name needed to change.”

In my previous posts on naming "A Survey of the Conventional Wisdom on Software Naming" and "More Thoughts on Formal Approaches to Naming in Software" I discussed several ideas about defining a way to talk about software system naming, I feel the name "Software System Morphology" captures this "big picture" concept. My objective is to develop a comprehensive way to define and analyze the semantic nature (morphology) of the construction of a software system. It’s an ambitious undertaking and whether or not I succeed in this endeavor I am hoping that these ideas will contribute to a better solution to this problem.

Another multi-part Errol Morris essay. (He should probably collect these essays into a short book, hm?) This one induced me to download Mill's "A System of Logic" to my iPad over the weekend.

On current trends in titling / subtitling conventions

"The catchiness of the name "Einstein," mostly in the interior rhyme and spondee stress pattern but also in its similarity to "Frankenstein" (1818), cannot be discounted as a factor in his stardom."