monetisation   495

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How podcasts became a seductive—and sometimes slippery—mode of storytelling • The New Yorker
Rebecca Mead looks at Serial and the millions of other podcasts, and their sometimes unreliable narration, with this sidetrack on monetisation:
<p>Podcasting has offered advertisers a new means of reaching demographically targeted consumers. Many podcasts feature extended endorsements, read by the host, that often include a discount code for a product or service. For listeners accustomed to a separation between advertising and editorial, the blurring of lines can be disconcerting (or embarrassing, such as when podcast hosts like Joe Rogan and Tim Ferriss expound on how much they enjoy wearing Me Undies). For advertisers that have spent heavily on podcasts, like the omnipresent Casper and Blue Apron, the effectiveness of such campaigns can be measured in increased sales. A representative for Blue Apron, which has launched its own branded podcast, “Why We Eat What We Eat,” in addition to advertising on hundreds of shows, told me, “We view podcasts less as an advertising channel and more as a content channel to win new customers and engage existing customers.”

Podcast advertising remains a relatively new science. Producers and advertisers can instantly tabulate how many times a show has been downloaded, but it’s harder to ascertain how many people have listened to the whole thing. A commercial marketplace puts pressure on podcasters to create content that can attract millions of listeners, which does not necessarily make for the strongest, or most subtle, content. Linsky, with some frustration, noted that it doesn’t matter much to an advertiser if a podcast takes an hour to record or months to report; all that matters is whether it attracts a lot of listeners. New ways of monetizing podcasts are being explored, including a paid-subscription model; apps such as Stitcher Premium offer ad-free listening and bonus episodes.</p>
podcast  monetisation 
2 days ago by charlesarthur
Exclusive: WhatsApp cofounder Brian Acton gives the inside story on #DeleteFacebook and why he left $850m behind • Forbes
Parmy Olson, with a hell of a scoop - and what timing:
<p>“At the end of the day, I sold my company,” Acton says. “I sold my users’ privacy to a larger benefit. I made a choice and a compromise. And I live with that every day.”

Despite a transfer of several billion dollars, Acton says he never developed a rapport with Zuckerberg. “I couldn’t tell you much about the guy,” he says. In one of their dozen or so meetings, Zuck told Acton unromantically that WhatsApp, which had a stipulated degree of autonomy within the Facebook universe and continued to operate for a while out of its original offices, was “a product group to him, like Instagram.”

So Acton didn’t know what to expect when Zuck beckoned him to his office last September, around the time Acton told Facebook brass that he planned to leave. Acton and Koum had a clause in their contract that allowed them to get all their stock, which was being doled out over four years, if Facebook began “implementing monetization initiatives” without their consent.

To Acton, invoking this clause seemed simple. The Facebook-WhatsApp pairing had been a head-scratcher from the start. Facebook has one of the world’s biggest advertising networks; Koum and Acton hated ads. Facebook’s added value for advertisers is how much it knows about its users; WhatsApp’s founders were pro-privacy zealots who felt their vaunted encryption had been integral to their nearly unprecedented global growth.

This dissonance frustrated Zuckerberg. Facebook, Acton says, had decided to pursue two ways of making money from WhatsApp. First, by showing targeted ads in WhatsApp’s new Status feature, which Acton felt broke a social compact with its users. “Targeted advertising is what makes me unhappy,” he says. His motto at WhatsApp had been “No ads, no games, no gimmicks”—a direct contrast with a parent company that derived 98% of its revenue from advertising. Another motto had been “Take the time to get it right,” a stark contrast to “Move fast and break things.”</p>

The lawyer who was there with Zuck disagreed about the clause. So Acton left, with $850m of shares unvested. He had preferred a "metered" system for monetising WhatsApp - you'd pay per message past a certain number. Sheryl Sandberg said "it won't scale". (To be honest, I agree with her.)

There's lots more fascinating detail in this piece. Very instructive about how Facebook has changed.
facebook  whatsapp  acton  monetisation 
7 weeks ago by charlesarthur
pay as you go : payger
I upvoted Payger on Product Hunt: A monetisation platform that allow users to pay as you go!
ProductHunt  Payment  Developer  Tools  Tech  A  monetisation  platform  that  allow  users  to  pay  as  you  go! 
june 2018 by glitchwitch
Something is wrong on the internet – James Bridle – Medium
What concerns me is that this is just one aspect of a kind of infrastructural violence being done to all of us, all of the time, and we’re still struggling to find a way to even talk about it, to describe its mechanisms and its actions and its effects.
internet  culture  weird  monetisation  dark  youtube  google  video 
january 2018 by markhgn
No alternative: how brands bought out underground music | Music | The Guardian
Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive?
music  monetisation  sellout  contentmarketing  RedBull  Versace  Adidas  Budweiser  Guardian  2017 
november 2017 by inspiral
Why Trello Failed to Build a $1 Billion+ Business – Noteworthy — The Journal Blog
Let’s say Trello found out that of its freemium user base, lawyers, real estate agents, and designers had the highest revenue potential. They might have learned that while designers want access to a calendar in their Trello boards, lawyers want read-only boards that they can share with clients.

These were features that Trello already included in its business plan, but didn’t emphasize in its marketing because they wanted to keep a wide focus. Instead, Trello could have created a separate landing page to re-target free customers and upsell them to a paid plan according to their specific use cases.

When you have a wide product, it’s especially important to dig into the individual use cases for your product, because it allows you to build specialized features according to those verticals. If you don’t want to build your business off of a freemium consumer product, you have options — you can move up the ladder and build around SMBs.
trello  scale  fremium  monetisation 
october 2017 by johndodds
Ev Williams Wants To Save Media — Again. But Some Writers And Publishers Are Skeptical.
Five years and as many pivots after founding Medium, Ev Williams has a new scheme to revitalize the site and reinvent online journalism. Will anyone trust him?
medium  publishing  monetisation  web  blogging 
october 2017 by markhgn

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