"Trade secrets of medieval book illuminators, the private press movement and Barker's welcome apostasy ("Who the hell reads Kelmscott Press books?"), the degradation of paper quality, the improvement in ink, bookshop merchandizing, the importance of visual detail and symbolism and how the ability to read images has decayed, the importance of the shape of letters as a map of the human mind, Congolese bards, calligraphy, copperplate engraving and the personality of the engraver, Victorian typography, Goudy, Gill, Dwiggins, Morison, the importance of curve, and the current state of "Jine" printing. "

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