via https://twitter.com/#!/katenieder/status/194544990968487937 "The students then filled out a survey designed to discover how cold or warm they felt. It may sound strange, Leander says, but people often begin to feel cold when their social lives turn uncomfortable or otherwise unfulfilling—they literally get the chills. Individuals that describe themselves as lonely, for instance, take more frequent hot showers than their peers. And, sure enough, the students in the study reported that they felt colder when the experimenter's social cues seemed somehow off—that is, when she was either acting friendly but not mimicking or seemed professional and did mimic—as the group will report in an upcoming issue of Psychological Science." "social norms are really critical to follow in order to establish a good bond with people."

Standard tabs & Custom “LOVE de Cartier” tab
Regular movie then overtakes the whole screen and immerse the user in the painter’s universe. Nice use of “mimicry” technology with the new UI

On October 2nd, the YouTube masthead showed a preview of ABC’s new show Once Upon a Time and invited users to “Cast the Curse.” Viewers were taken to an enchanted watchpage that transformed into a standard watch page before fully deconstructing. This “reverse mimicry” provided the advertiser with some freedom from the the standard mimicry guideline constraints and put a fresh spin on the mimicry experience.

Nice reverse mimicry, where the channel builds up rather than breaks down. Clever.

This is an internal marketing campaign, originally released in Italy and repurposed for the Spanish market, meant to showcase the brand-building opportunities of YouTube. This mimicry campaign encourages Advertisers in Italy and Spain to expand and amplify their ad-spend across our premium YouTube ad formats. VIsitors are prompted to enter a brand (100 in Italy/70 in Spain) and, with the help of predictive text, watch this brand come alive across YouTube's ad offerings. This campaign has already proved successful in Italy, just launched in Spain, and soon will find an additional localised home in France.

**Please note that this mimicry campaign has special approval from the internal folks upstairs and we do not allow for mimicries that mirror our YouTube homepage, search results page, and (going forward) the watch-page.

For more information on the Italy campaign please contact Vincenzo Tortora
For more information on the Spain campaign please contact Manuel Román (mromancanton)

Advertiser: Google Internal Marketing
Region: Italy & Spain
Channel: youtube.com/thefutureofyourbrand & youtube.com/elfuturodetumarca

Huge set of mimicries that brings to life the various products that 3M makes. After each mnimicry you have the option of seeing how the next product came about which leads to another mimicry

This cute channel is being highlighted, to go some way to explaining why it’s always open on my computer! It’s an addictive, fun game promoting Happy Feet 2, where you can create simple songs for fluffy penguins to dance to! There are lots of sharing options, and I’m sure it’ll be a very popular campaign. For more fun try the Disney Universe video game interactive mimicry too.
Advertiser: Warner Bros.
Region: UK

As Jackie O watch pages are poised to go live, we’re moving into a mimicry freeze to manage the transition period. We’ve had some fantastic mimicries come through from Russia recently, the first for Samsung’s Galaxy Note, which uses the YouTube page as a canvas to showcase the phone’s creative capabilities. It moves through quickly through an assortment of bright, fun backgrounds, incorporating the phone’s function throughout to keep your attention. Another mimicry using the page as a canvas to extend the brand’s design outside of the video window is Kenzo.
Advertiser: Samsung
Region: Russia
Channel: http://www.youtube.com/samsungrutv

"This photo may not seem like much – just another shot of Omotesando kiddies giving it the “niii”. Except that this was taken by my 22 month old daughter, using a Canon dSLR. That she can lift something that heavy, look through the viewfinder, align the shot, find the button and press it with enough force to trigger the shot, and then peers at the back screen to view what she’s taken is at first glance pretty amazing. Like a kid cocking a Magnum. This is not proud parent post – it merely follows in the wake of many parents commenting about their babies/infants use of tech – swiping/jabbing/drooling on touch screen devices, the ‘my kid can use an iPad’ moment.

This are the tools that make up our children’s landscape – and they are as natural as forks and electronic calculators and electric car windows are to you and me.

At that age we mimic, if there’s enough pay-off we rote learn, and if there’s enough payoff we evolve that learning."

"Most people are other people. Their thoughts are someone elses opinions, their lives a mimicry, their passions a quotation."

Only one mimicry today and it comes courtesy of Virgin Radio. French radio station Virgin Radio has rolled out a new ad campaign, as it promotes its new ‘Louder is Better’ strapline, featuring both a watchpage ad with over 1.3million views and a series of interactive YouTube mimicry videos. The ad features a group of teens getting into a car, to avoid a shouty parent by turning up Virgin Radio. This leaves the angry parent outside, unaware that she is syncing her words and movements to a Black Eyed Peas song. As the video ends a CTA with annotations overlaid asks you to click on either a mundane army drill scene or a window into a sedate hospital operation setting. From here you are then taken to the Virgin Radio channel and as the video progresses viewers are encouraged to ‘Make it Louder’ by turning up the viral’s volume. Doing so changes the scene, causing the characters to perform ever more outrageous dance moves. The channel predictably breaks up and unfortunately resolves to rather boring share links.

Beware - the channel is not broken, it just takes forever to load.

While mimicry is starting to get a bit tired, this execution works well. It ties in closely with their ATL campaign that's currently running on TV and Print across the Czech Republic. The idea behind the campaign is that with Equa Bank there's nothing hidden. The messaging is around transparency, hence the naked fat guy. While that's not a unique USP for a bank, I like the playful nature of this plus the mimicry brings in a slightly interactive element. Interactivity is a key feature since users are growing accustomed to the mimicry experience and therefore need something either interactive or personalized to make it a successful execution.

From 2009, the ultimate HiLo performance: actor and voice artist Michael Winslow mimicking the sounds of historical typewriters.

Video via kottke.org; see Frieze for a fine short intro to the film, which was directed by the Spanish artist Ignacio Uriarte—who like hilo friend and fave Michael Lewy makes work that refigures the sterile, uncanny textures of salaryman and wage-slave life. But of course the real star is Winslow, whose performance is not only unearthly in its virtuosic mimicry, but a revelation of the intellectual and kinesthetic work of oral performance. The purely haptic dimension of the vocal apparatus, and the virtuosic control that genius can exert over it, is here anatomized. With all the intensity of a Glenn Gould, Winslow gathers himself for each burst of oral-acoustotypographical embodiment, he seems to call the ghosts of gears, levers, platens, and springs, which fly to his face to haunt their analogues in ligament, muscle, and spittle. It’s at once a great work of outsider scholarship, the ne pus ultra of geekery, and the final Q.E.D. for Aristotle’s Poetics. Clearly, our work is done.

VW Black Beetle Mimicry on YouTube

Land Rover Evoque Custom Gadget using Mimicry

Text written by Atila, a Brazilian biologist who writes about biology and evolution to Rainha Vermelha and manages Lablogatórios, a Portuguese language science blogs community.

"Ant mimicry is mimicry of ants by other organisms. Ants are abundant all over the world, and insect predators that rely on vision to identify their prey such as birds and wasps normally avoid them, either because they are unpalatable, or aggressive. Thus some other arthropods mimic ants to escape predation (protective mimicry). Conversely, some species (e.g. Zodariidae spiders) use their anatomical and behavioral ant mimicry to hunt ants (aggressive mimicry). Other cases are also known.[1] The term myrmecomorphy is also used to describe ant mimicry."

Nice way to prompt users to get people to activate the sound in the masthead. Drove to mimicry brand channel http://www.youtube.com/DiscoverySharkWeek

Nice use of mimicry to redirect to a standard channel. Clever execution. This is for the Puss In Boots movie, the Shrek spin off.