Ian Storm Taylor's project

Whether you are a large brand or a small business, engage and get to know your fans while measuring Facebook ROI. Page management, marketing campaign apps, social crm, lead management, KPIs and ROI insights.

"Nimrod is a metrics server purely based on log processing: hence, it doesn't affect the way you write your applications, nor has it any side effect on them."

"Engineering change: enabling rapid experimentation" - some slides, interesting on metrics driven dev and StatsD:

Jared Spool on why conversion rates are a dnagerous metric to rely on (hint, it's to do with ratios).

Patrick Dubois presentation.

Nimrod is a metrics server purely based on log processing: hence, it doesn't affect the way you write your applications, nor has it any side effect on them