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Glastonbury coverage welcomed by Britain’s top letches
"MEN who dislike pop music but enjoy leering at young women have welcomed blanket coverage of Glastonbury.

The media’s decision to portray an unashamedly left-wing event as a cavalcade of breasts and buttocks has proved popular with everyone who does not care whether Thom Yorke is doing a surprise acoustic set on the West Holt stage.

Roy Hobbs, from Guildford, said: “Stormzy? Couldn’t give a monkey’s. But I’m extremely interested in Glasto first-timer Georgina and her denim shorts."
festivals  uk  media 
yesterday by ssam
How the tech sector could move in One Direction — Sacha Judd
"If there’s one thing I know for sure it’s that diversity doesn’t have a single solution. We need to work on culture and unconscious bias, we need to make our computer science degree courses practical and interesting and welcoming so that more people want to take them, we need to improve technical education in our schools so that our kids are as excited about a possible career in tech as they are anything else. We need to improve access to technology in our communities in the first place.

But when it comes to just this one aspect of the problem, our pipeline, maybe we also need to recognise that that it’s already full of talented, creative, passionate, dedicated, hardworking young women online.

We just have to find a way to include them."
video  internet  media  essay  one-direction  culture  gender 
yesterday by programmedradly
Object-Based Broadcasting - BBC R&D
Recently there have been a number of public facing experiments (here and here) which have explored various aspects of taking what we describe as an object-based approach to broadcasting. There has been some media interest in these and I thought it would be a good idea to write a post giving an overview of what we mean by object-based, how this differs from traditional broadcasting, and what benefits taking this approach could bring to our audiences.
Media  ObjectBased  Broadcast 
yesterday by mikon_nikon
Blueprints the secret to selling integrated work | Julian Cole | Pulse | LinkedIn
For the first 18 months I worked in New York, I didn’t make a single piece of work. Round after round of integrated ideas were killed. Clients would ask for integrated campaigns and then only buy TV.

Why? There was no impetus for them to buy integrated work. With TV, clients inherently understood the pressure to fill a media space, along with an accurate estimate of production — guided by the golden media/production rule of thumb as 90/10. With integrated campaigns, however, it’s difficult to assume an accurate estimate of booked media to fill, along with how much money one should be spending to produce an asset.
Comms  Planning  Media 
yesterday by mikon_nikon
2016: You are still watching a staggering amount of TV every day - Recode
The average American watches an astonishing 4.3 hours of TV a day
USA  TV  media  consumption  time  daily 
yesterday by dandv
The 4 Best B2B Social Media Marketing Tips
Lately, there has been an increasing demand for B2B social media marketing.
social  media  marketing-tips 
2 days ago by Adventure_Web

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