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Forrester has determined that teams that are applying IBM’s design thinking practice and are adequately staffed with design talent are getting to market twice as fast as without. These teams are also seeing up to a 75% reduction in design and development time.

As concerns over Facebook’s privacy issues mount, it’s been revealed that the social media site is also collecting the data of non-users.
According to Reuters, CEO Mark Zuckerberg admitted under questioning that Facebook also collects “data of people who have not signed up for Facebook,” claiming the practice was done for security purposes.
It didn’t take long for both lawmakers and privacy advocates to criticize the collection practice, with many calling for Facebook to develop a way for non-users to find out what the company knows about them.
“We’ve got to fix that,” U.S. Representative Ben Luján, a Democrat, told Zuckerberg. But on Friday, Facebook said it had no plans to build such a tool.

Personal data is any information relating to an identified or identifiable individual. This is a very broad concept because it includes any information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data is not just a person’s name or email address. It can also encompass information such as financial information or even, in some cases, an IP address. Moreover, certain categories of personal data are given a higher level of data protection because of their sensitive nature. These categories of data are information about an individual’s racial and ethnic origin, political opinions, religious and philosophical beliefs, trade union membership, genetic data, biometric data, health data, information about person’s sex life or sexual orientation, and criminal record information.

Processing of personal data is the key activity that triggers obligations under the GDPR. Processing means any operation or set of operations that is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. In practical terms, this means any process that stores or consults personal data is considered processing.

Track audio signals, so can tell you when an ad was on (but not any audience data). Also work for music industry, to tell labels, artists, managers when & where songs are played on TV & Radio.

Cif needed to translate their multiple personas, created from qualitative market research, into three dimensional online communities, which they could then use to inform their brand strategy and create content around.