Over the past two months I have been doing a lot of research into tools that can be used to monitor mentions of a brand name and assist with managing a brand’s reputation. During this research I uncovered some great functionalities right under my nose in a tool that most people in digital marketing are immersed in everyday, Google Analytics.

Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.
Big enterprise companies such as Oracle, Adobe and Salesforce have all acquired companies that manage or measure social media as they attempt to add these capabilities to their offerings.
Founded in 2006, Vitrue had raised $33 million in funding; its clients have included McDonald's, American Express and Lowes. The company manages brands' presence on social platforms like Facebook, YouTube and Twitter.

McGrath, Mark
2012, May 21
Accessed: 24 May 2012
Social Media Today
Keywords: Facebook; Like-gates; Likes
Type: business article (online)

Whether you are a large brand or a small business, engage and get to know your fans while measuring Facebook ROI. Page management, marketing campaign apps, social crm, lead management, KPIs and ROI insights.

Punflay is placing its popular educational app, Measurement HD 1.1 for iPad on sale for one day only, this Friday, May 18, 2012. Measurement introduces kindergarteners to basic concepts of measurement such as weight, volume and length. It comes with five games that each teaches a measurement concept. Each game provides young learners with a host of simple activities that provide them with a lot of practice to reinforce basic measurement learning concepts.

"This specification introduces an interface that provides Web applications with timing-related information. This specification does not cover how Web applications leverage these interfaces to collect, store and report the provided information."

If you’re tracking monetary return on investment (ROI) as the sole criterion to determine if your marketing programs are working, then you need to catch up to the 21st century because you’re missing a big part of the picture.

No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values — a hard metric and a soft metric. Together, those two values are far more powerful for measuring marketing performance than the single dollar value provided by return on investment metrics.

From the site: “I had never heard the term ‘advance measure’, and a bit of Googling for font "advance measure" only led me to copies of the CSS Values and Units module and some configuration files for the Panda 3D game engine. So I asked the editor and it turns out that ‘advance measure’ a CSS-ism that corresponds to the term ‘advance width’, which I had also never heard before.”