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The Impact of 17 Factors on Google Search Rank
Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.
The annual report was based on an analysis of 600,000 keywords with a range of search volumes. The researchers examined the top 100 SERP results for each term to determine which factors influence page rank on Google.

Pages that are hosted on websites with a high number of direct visits (sites which people often go straight to) tend to consistently rank well in Google search, the analysis found.

Other factors that have a strong influence on how well pages rank include time on site, pages per session, and bounce rate.
Overall, factors that signal website quality and relevance to Google are much more influential on page rank than traditional SEO factors such as keyword density.
Marketing  MarketingProfs  Google  searchengine 
december 2017 by lnidoh
The Future of Marketing: Five Marketing Megatrends for 2018
There is no doubt that we are in the next great Golden Era of Marketing. And with this new era comes an entirely new set of possibilities—along with commensurate consumer demands. Here are the five megatrends marketers need to be aware of as we move into 2018.
MarketingProfs  Marketing  trends 
december 2017 by lnidoh
B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends | MarketingProfs
2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research
2018  contentMarketing  marketingprofs 
september 2017 by ElizabethSosnow
Emojis in Instagram Posts Influence Engagement | Marketing Research
Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis
emoji  engagement  instagram  marketingprofs  2017 
february 2017 by ElizabethSosnow

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