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Marketing Magazine (Malaysia) covers HBR revenue
"Several publishers who are successful in the print media are focusing on niche audiences who are willing to pay more for a higher grade product. And decreasing the publishing frequency helps in that regard. Take the Harvard Business Review. Two years ago, the publication cut down its print frequency from 10 to six issues a year. Amidst declining revenues in print, HBR’s move led to a 10% increase in subscribers. Adi Ignatius, Editor-in-Chief of the Harvard Business Review, calls the print version of HBR their “crown jewel” and attributes the growth in subscribers to a combination of smart positioning, creative new digital benefits, and heavier investment in the six print issues."
2019  HBR  marketingmagazine  hbspnews 
september 2019 by hbrinthenews
Eurostar uses Instagram 'tapestry' to show life onboard new e320 train | Marketing Magazine
Eurostar has created an online Instagram 'tapestry' called @LaVieOnBoard comprising 200 still and animated image squares depicting life onboard its new e320 train as it travels from London to Paris.

Each of the squares uses a combination of still and animated images to tell stories, such as that of a couple falling in love and that of a group of senior citizens having a party onboard the train

The @LaVieOnBoard narrative promotes various aspects of the new train, including its free wi-fi and onboard entertainment, which offers travellers more than 300 hours of TV and film content. Embedded within the narrative are two-for-one ticket offers from non museum partners in London and Paris.
Eurostar  Instagram  mobileadvertising  creativeshowcase  travel  Influencer  Marketingmagazine  2016 
april 2016 by inspiral
Burberry celebrates Chinese New Year with WeChat gifts
Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

Burberry has created a neat 'unwrapping' experience on the chat app, letting its followers on WeChat swipe, tap and shake their phones to unwrap digital scarves, wallets, trenchcoats and totes. 

The luxury brand also has its own take on the red envelope, a Chinese custom, whereby friends and family exchange money on special occasions.

Once Burberry's followers have unwrapped their digital gift, they can send digital red envelopes to friends and family via WeChat.

The incentive for WeChat users is the chance to win physical Burberry Lunar New Year envelopes, which are also available to buy in-store. Burberry would not confirm what the envelopes contain.
Burberry  WeChat  mobileadvertising  mobilemessaging  creativeshowcase  fashion  China  Marketingmagazine  2016 
february 2016 by inspiral
Twitter staffs up for UK 'Moments' launch
Twitter is gearing up to launch 'Moments' in the UK, a new feature that curates the most newsworthy updates across everything from entertainment to sports.

The feature is already live in the US, but the company is on the hunt for journalists in the UK to round out its team ahead of an international launch.
Twitter  TwitterMoments  launch  UK  Marketingmagazine  2015 
november 2015 by inspiral
Twitter readies cash transfers via tweets | Marketing Magazine
Twitter has unveiled a deal with French bank Groupe BPCE that will enable the bank's customers to transfer money via tweets, as the social networking site explores new revenue streams.
Twitter  mobilepayments  creativeshowcase  GroupeBPCE  launch  SMoney  Marketingmagazine  2014 
october 2014 by inspiral
Watch: M&S teams up with bloggers for Adventures in Food films | Marketing Magazine
Marks & Spencer has developed three "adventurous" food films with popular bloggers to celebrate M&S ingredients as part of its 'Adventures in Food' campaign.
Marks&Spencer  food  creativeshowcase  onlinevideo  supermarkets  Marketingmagazine  2014  contentmarketing 
october 2014 by inspiral
Debenhams turns customers into advocates with 'co-buying' social strategy | Marketing Magazine
Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards.
Debenhams  socialmedia  membergetmember  Buyapowa  CreativeShowcase  Marketingmagazine  2014 
september 2014 by inspiral
How Topshop is championing the social catwalk at #LFW by @nickykc
Topshop is increasing its focus on the digital runway by launching part of its 'Unique' spring summer 2015 collection on Facebook instead of the runways of London Fashion Week.
Topshop  socialmedia  Facebook  Instagram  launch  creativeshowcase  Marketingmagazine  2014 
september 2014 by inspiral
Newcastle Brown Ale asks consumers to send in 'mediocre' photos for ads | Marketing Magazine
The idea that user-generated-content is actually any good is humorously subverted in the latest US promotion for Newcastle Brown Ale, with a social media-driven campaign inviting people to send in rubbish photos of themselves and embrace their mediocrity.
NewcastleBrownAle  alcohol  beer  socialmedia  usergeneratedcontent  creativeshowcase  Twitter  Facebook  Marketingmagazine  2014 
august 2014 by inspiral
Cadbury sweetens Aussie palates with Facebook-powered vending machine | Marketing Magazine
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers' likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury.
Cadbury  experiential  socialmedia  Facebook  food  chocolate  creativeshowcase  MarketingMagazine  2014 
july 2014 by inspiral
Consumers coin new words to describe male emotion, in social push for charity CALM | Marketing Magazine
Consumers are being encouraged to coin new words and use wordplay to redefine existing ones to represent the emotional states of men, the best of which will appear in a published #Mandictionary for male suicide charity CALM (Campaign Against Living Miserably).
CALM  Twitter  socialmedia  charity  mentalhealth  creativeshowcase  Mandictionary  MarketingMagazine  2014 
july 2014 by inspiral
Asos ties up with MasterCard for #EpicSummer push on Instagram and Twitter | Marketing Magazine
Asos has partnered with MasterCard to celebrate an #EpicSummer, in a social media campaign encouraging consumers to share pictures of their best moments on Instagram and Twitter, with the best being awarded prizes including tickets to concerts.
Asos  Mastercard  Instagram  Twitter  competition  photography  creativeshowcase  socialmedia  MarketingMagazine  2014 
june 2014 by inspiral
A shy mixel named Seismo stars in Lego's first Vine and Instagram videos | Marketing Magazine
Lego is often cited for its trail-blazing digital work and its first foray into social video is no exception, as it uses the medium to perfect effect to reflect the creativity and versatility of the toy brand.
Lego  Vine  mobilevideo  creativeshowcase  MarketingMagazine  2014 
june 2014 by inspiral
Guanxi Dreams: what you can learn from China's TaoBao | Marketing Magazine
It is here that we can begin to think of the value of Guanxi. Guanxi describes the personal networks of influence and mutual support that have been central to Chinese business practice for decades. It is a term used more commonly in online scholarship to denote a genuine and meaningful rapport established between two parties, whether a business relationship or in a commercial exchange. It relies upon – and is generated through – face-to-face interaction with a customer service assistant say, or a brand’s employee. It is a central component of many of our day-to-day commercial interactions. Yet currently its online iterations are failing to capture the warmth, or inspire the loyalty, that Guanxi relationships promise to generate.
TaoBao  China  socialcommerce  customerservice  interaction  chat  FutureFoundation  MarketingMagazine  2014 
june 2014 by inspiral
Oreo connects Chinese families through custom-built 'Emoji' app on Wechat - Brand Republic News
Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer contact with a custom-built Wechat app that is built around the growing "Emoji" trend.
WeChat  Oreo  emoji  stickers  FMCG  creativeshowcase  mobilemessaging  MarketingMagazine  2014 
june 2014 by inspiral
Facebook expands $1m-a-day premium video ads to UK | Marketing Magazine
Facebook has begun the international roll out of its premium video ads service, which appears in the News Feed and plays ads automatically without sound as soon as they appear on screen.
Facebook  onlineadvertising  onlinevideo  launch  UK  MarketingMagazine  2014 
may 2014 by inspiral

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