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Dark Patterns
Dark Patterns are tricks used in websites and apps that make you buy or sign up for things that you didn't mean to. The purpose of this site is to spread awareness and to shame companies that use them.
design  ux  patterns  marketing 
4 hours ago by antigremlin
MOBI Videos - MOBI @ SCU
Videos that go along with Santa Clara University's My Own Business training program, includes sales and marketing, business growth, management & organization, business planning, financing your business
ESB6  Video  videos  businessplan  Growth  sales  Marketing  financing 
6 hours ago by jeromekatz
How Not To Run an A/B Test – Evan Miller
If you run A/B tests on your website and regularly check ongoing experiments for significant results, you might be falling prey to what statisticians call repeated significance testing errors. As a result, even though your dashboard says a result is statistically significant, there’s a good chance that it’s actually insignificant. This note explains why.
data  abtesting  commentary  marketing 
yesterday by rtlechow
9 Ways to Build Virality into your Product – Gabor Cselle – Medium
9 Ways to Build Virality into your Product If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to be relatively low, so you won’t be able to afford spending much on advertising or sales. via Pocket
ifttt  pocket  article  marketing  startup 
yesterday by jeremyday
‎SleepTight Sleeping Sounds App on the App Store
I upvoted SleepTight on Product Hunt: Give yourself one of the best gifts you can - a good sleep https://ift.tt/2PseTZy
Product  Hunt  iPhone  User  Experience  Marketing 
yesterday by guygilbert
Aziz Ansari: Romance with a punch
Then there's the famous 20-sorts-of-jam experiment, which found that if offered 20 sorts of strawberry jam at a supermarket, no one buys. When offered six, you make a sale. Same applies to boy-meets-girl in our brave new world of dating possibilities offered by match.com and its spin-offs, culminating in Tinder.
marketing  psychology 
yesterday by foliovision

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