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Magic Leap’s $2.3bn augmented-reality gear meets actual reality and stumbles • The Washington Post
Geoffrey Fowler got his hands on one:
<p>we’re not going to be staring down at phone screens forever, ignoring family members and walking into traffic. Apple and other tech companies are eying AR as a phone replacement, too. AR glasses have wider potential than virtual-reality gear, which effectively blindfolds you. The Magic Leap goggles, called Lightware, are translucent. When you wear them, it looks like a virtual world is painted on top of the real one — a creature is running around your desk; a web browser window is hanging on your wall.

There is, no doubt, a lot to be worked out for a new kind of computing device. But I’m surprised Magic Leap is not further along on the basics — or even just some experiences to make you go “whoa.” The Magic Leap One cannot be dismissed as just a prototype. Not only is it for sale, the company has announced a partnership to, at some point, bring a product to AT&T stores for demonstrations. Magic Leap says this first version is for “creators” and programmers.

Most curious: The company blamed some of my challenges on an improper fit of its headgear. My fit had been set up by an agent Magic Leap sends to deliver all purchases. I was left wondering how it will ever sell the product to millions if hardware calibration is that delicate…

…Google Glass was sunk, in part, by how it made its owners look. The Magic Leap One looks like a prop from “Mad Max: Fury Road” — very cool if you’re looking for a futuristic costume, but not something you would wear walking down the street. (Magic Leap doesn’t recommend wearing it outdoors, anyway.)

The design also introduces social problems. Though you can see the people around you, they have no idea what you’re looking at — if you’re paying attention, or even if you’re recording them. This information imbalance also contributed to Google Glass’s woes.</p>
technology  ar  magicleap 
25 days ago by charlesarthur
Magic Leap One Teardown
Hardware details for the new Augmented Reality device
tootme  ar  vr  xr  augmentedreality  magicleap 
27 days ago by nelson
Magic Leap is a tragic heap • The Blog of Palmer Luckey
The aforesaid Palmer Luckey:
<p>Tracking is bad. There is no other way to put it. The controller is slow to respond, drifts all over the place, and becomes essentially unusable near large steel objects – fine if you want to use it in a house made of sticks, bad if you want to work in any kind of industrial environment. Magnetic tracking is hard to pull off in the best of cases, but this is probably the worst implementation I have seen released to the public…

…I will keep this part short. I hope Magic Leap does cool stuff in the future, but the current UI is basically an Android Wear watch menu that floats in front of you. The menus are made of flat panels that can only be interacted with through the previously discussed non-clickable trackpack. Eye tracking and rotation/position of the controller are ignored, as is headlook. You can toss Windows 8 style application windows all over the place, floating in space or even attached to walls! That is nifty, mostly useless, and also exactly what Microsoft started showing off about three years ago. It is some of the worst parts of phone UI slammed into some of the most gimmicky parts of VR UI, and I hope developers create better stuff in the near future…

…I gathered some order numbers from friends and compared their order times, and I am pretty confident about predicting first-week sales. Unfortunately, they changed the system shortly after I tweeted about it. Based on what I do know, it looks like they sold about 2,000 units in the first week, with a very heavy bias towards the first 48 hours. If I had to guess, I would put total sales at well under 3,000 units at this point. This is unfortunate for obvious reasons – I know over a hundred people with an ML1, and almost none of them are AR developers.</p>


You're thinking: Palmer Luckey.. rings a bell? Yup, the founder of Oculus, the VR company bought by Facebook.
magicleap 
28 days ago by charlesarthur
Inside Magic Leap’s quest to remake itself as an ordinary company (with a real product) • Wired
Jessi Hempel has been to visit Magic Leap (which has been given $2.3bn in venture funding) multiple times. Now it's selling $2,295 AR headsets to developers:
<p>The Icelandic band Sigur Rós worked with Magic Leap to build an <a href="https://www.facebook.com/sigurros/videos/sigur-rós-magic-leap/10156068730479124/">electrifyingly beautiful visual sound experience</a>. But Magic Leap has also provided a way for developers to input a tiny snippet of code into their existing projects and refer to 3-D models to render web pages in 3-D in Magic Leap’s Helio browser. So, you can open a demo of The New York Times in Magic Leap’s Helio browser, just as you might on your desktop. But by adding a small snippet of code that renders a 3-D model, The New York Times can also show you a news photo rendered in 3-D so you can more closely explore it.

In seeding developers, Magic Leap is attempting to steer the design direction of its technology. Sure, 40% of the developers who received the goggles early are focused on gaming and entertainment, use cases that have been the company’s mainstay. But Magic Leap has also developed tools for corporate communication (Imagine Zoom, but if your entire conference party were avatars sitting around a digital conference table.) Roughly 10% of the company’s existing developers come from healthcare and medical imaging, which isn’t surprising given Abovitz’s background.</p>


I suspect the gaming thing will go nowhere: who's going to spend $2,295 on AR glasses for gaming? Even if the price halves, that's still $1,000. The market would be tiny.

I predict that in 18 months' time or so Magic Leap will pivot to industrial and commercial applications: there, you aren't asking consumers to spend huge sums of money. You get the company to pay.
magicleap  augmentedreality 
6 weeks ago by charlesarthur
AT&T takes stake in AR headset maker Magic Leap | Mobile Marketer
AT&T invested in Magic Leap, the startup that makes augmented reality (AR) headsets, and formed a partnership that makes the telecom giant the exclusive wireless distributor for the tech brand's products in the U.S., according to an announcement.
The companies didn't provide many details about AT&T's plans to distribute Magic Leap's products, which will be available this year. AT&T stores in Atlanta, Boston, Chicago, Los Angeles and San Francisco will have its devices for consumers to test later in 2018.
The companies didn't disclose the financial terms of AT&T's investment in Magic Leap. The agreement completes Magic Leaps's latest fundraising round, which the company said in March totaled $963 million. The company has raised more than $2.3 billion and has been valued at more than $6 billion, per Bloomberg.
connectivity  magicleap  deals 
10 weeks ago by dancall
Magic Leap is shipping its first headset this summer • The Verge
Adi Robertson:
<p>Magic Leap’s first “spatial computing” mixed reality headset, the Magic Leap One Creator Edition, is shipping this summer. The company announced the news in a live stream today, narrowing down a previous statement that it would ship this year. It’s following up on an announcement from this morning, when AT&T revealed that it would be the exclusive US carrier partner for Magic Leap. However, Magic Leap still hasn’t confirmed an exact date or a price, although the company has previously said it would cost at least as much as a high-end smartphone.

Magic Leap has been slowly pulling back the veil on its headset. On its stream today, it revealed a few specifications on the headset, like the fact that it will use an Nvidia Tegra X2 processor. The stream also showed an an actual experience: a tech demo known as Dodge, where users have to dodge or block shots from a rock-throwing golem.</p>


Ah, so not quite the world-changing experience that people have been building it up as. In other news, Magic Leap has had <a href="https://www.ft.com/content/8da22784-b382-11e7-a398-73d59db9e399">two billion dollars of venture capital</a>.
magicleap 
10 weeks ago by charlesarthur
Creator | Magic Leap
Magic Leap Creator Portal. Developers can download Lumin SDK, discover tutorials and other learning resources, and join the Magic Leap Community.
coding  sdk  tools  magicleap  ar  augmentedreality 
may 2018 by Spoof

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