lbma   148

« earlier    

Clik Clak
LBMA  RetailLoco  candy 
june 2018 by jerryking
A new industry has sprung up selling “indoor-location” services to retailers
Dec 24th 2016 | Economist

Tracking technologies are ingenious. Some flash out a code to smartphone cameras by means of LED lighting; others, such as IndoorAtlas, a startup with headquarters in California and Finland, monitor how devices disrupt a store’s geomagnetic field. With smartphone ownership rising, the market for tracking phones indoors could grow fivefold between now and 2021, to a total of $23bn, says Research and Markets, a market-research firm.

What do retailers hope to gain? The answer depends on how far they push the technology. On the most basic level, a store might notice that people often walk from “frozen goods” to “alcohol”, and then bring the two closer together. A retailer could also gain more insight into which departments are best at promoting goods—all without knowing anything about shoppers beyond where their legs take them.

If stores can persuade clients to reveal personal information, too, they stand to profit more......Apple and Google are beginning to offer indoor-location services to retailers that use the motion sensors already in handsets. These can see where their owners are, and where they are moving to, using a map of existing Wi-Fi or radio-frequency signals. Shops would not need to set up systems to follow their customers’ phones.
location_based_services  mapping  indoors  tracking  IndoorAtlas  Aisle411  Apple  Google  shopping_malls  retailers  Walkbase  LBMA  foot_traffic  Wi-Fi 
september 2017 by jerryking
Amazon-Backed TrackR Locates $50 Million in New Round - WSJ
By Patience Haggin
Aug. 2, 2017

TrackR’s integration features include the ability to let users ask Alexa to help them locate an item. It also powers Alexa’s phone-finder skill.

In addition tracker tags that fit on keychains or inside wallets, TrackR said it plans to ship later this year its Atlas device, which plugs into wall sockets, to help people locate lost items within their homes more precisely. For example, someone could place the devices in the living room, kitchen and bedroom and then ask Alexa, “What room are my keys in?” Alexa would recommend where to go.

TrackR faces competition from similar offerings from corporate giants like the HTC Fetch and Motorola Keylink, as well as venture-backed startups like Chipolo Inc. and Tile Inc., which has also raised about $60 million.
Amazon  Alexa  TrackR  location_based_services  LBMA 
september 2017 by jerryking
Feeding the parking meter a thing of the past - The Globe and Mail

Most cities with similar apps have seen adoption levels in the single digits, according to Ian Maher, vice-president of strategic planning and IT for Toronto Parking Authority, which runs the Green P spaces. Toronto's high acceptance is the result of the Green P app being intuitive and easy to use, as well as a general tech-savviness among drivers, he says. "We have a lot of people who are app crazy."

Developed by Charlotte-based Passport Inc., the app has users enter their parking location's numerical code, which is found on curbside meters. They then select the desired amount of time and the corresponding fee is deducted from the money they load into their account via a credit card. The app sends a notification when time is about to expire and allows for extensions if necessary.

On the enforcement side, officers can look up a licence plate number on a hand-held device to see if a car is paid up, or check a location ID for an overall list of authorized vehicles in a specific area.
parking  Green_P  LBMA  location_based_services  mobile_applications  Toronto  TPA 
september 2017 by jerryking
7 Closing Strategies to Double Your Average Sale Size
August 11 | Entrepreneur Magazine | Marc Wayshak - GUEST WRITER
Your success depends on closing bigger, better deals. Put your time and energy into prospects with the power to make large investments and introduce you to others who can do the same.

1. Get over your fear.
Many salespeople are simply too scared to sell to huge companies...... large companies face the same problems as your small customers do, just on a bigger scale. This means they need a bigger version of your solution -- and they have the budget to match. Get over your fear.

2. Stand apart from the crowd.
High-level prospects hear from an average of 10 salespeople every day. If you do what everyone else is doing, you’ll never get through to them or earn their trust. To double your average sales size, you must be intentional about standing apart from the crowd in your industry. While others pitch, you should ask questions. While others are enthusiastic, you should be low-key and genuine. While your competitors focus on their products, you should focus on your prospect’s deepest frustrations and show how you can solve them.

3. Stop selling to low-level prospects.
Selling low-level prospects harms your close rate and decreasing your average sale size. Low-level prospects simply don’t have the power or budget to tell you “yes." They’re not the decision-makers. If you want to increase the size of your sales, stop selling to prospects who lack the budget to invest in your solution.

4. Sell to decision-makers.
It’s a best practice to head straight to the top of the food chain and sell to directors, vice presidents, and C-level executives. They have the power and budget to say “yes” to your offer. If someone refers you back down the chain, you’re still landing an introduction to the right person -- by his or her boss, no less.

5. Stop cold-calling.
Cold calls are miserable. Try implementing a sales-prospecting campaign. Plan your calls, letters and emails as follow-ups to a valuable letter or package you send via FedEx. This could be a special report, unique sample or company analysis. These intentional, repeated touches over a series of months will set you up as a familiar name by the time you actually get your prospect on the phone. When a huge sale is on the line, you can afford to invest time and money to catch a single prospect’s attention.

6. Know the decision-making process.
If you’ve closed only small deals at small companies in the past, you might be accustomed to working with just one or two decision-makers at a time. In large corporations, the decision-making process can be much more complicated. One of the biggest mistakes salespeople make is failing to understand the decision-making process. Get a grasp of this early on, and you can stay in front of the right people, build value for them and close your sales at higher prices.

7. Leverage sales for introductions.
When you close one large sale at a big organization, don’t stop there. Ask new customers for introductions to others in their company or network who could benefit from your offering. You have nothing to lose by asking for introductions, but failure to do so will cost you massive opportunity and revenue.
authenticity  sales  fear  large_companies  differentiation  sales_cycle  buyer_choice_rejection  cold_calling  referrals  prospects  JCK  executive_management  campaigns  Aimia  LBMA  strategic_thinking  close_rate  questions  thinking_big  enterprise_clients  C-suite  low-key 
august 2017 by jerryking

« earlier    

related tags

accelerators  accenture  ad-tech  addictive_mobility  advertising  advertising_agencies  advertising_networks  aeroplan  affluence  aimia  airline_industry  aisle411  alexa  algorithms  altimeter  amazon  ambitions  analytics  angels  apple  arenas  arts  asia_pacific  auctions  austin  authenticity  automation  autonomous_vehicles  awards  banks  barry_diller  baselines  bbdo  beer  behavioural_targeting  best_of  big-box  bots  brandify  branding  brands  breakthroughs  bricks-and-mortar  broadcasting  bt  bureaucracies  buyer_choice_rejection  c-suite  cambridge_analytica  campaigns  candy  cfius  chatbots  china  christopher_mims  chronological  cinemas  cirque_du_soleil  cisco  close_rate  cmos  cold_calling  collaboration  commercial_real_estate  competition  complacency  conferences  consolidation  constraints  consumer_behavior  contextual  corporate_training  correlations  credit_cards  crossborder  culling  culture  cured_and_smoked  customer_engagement  customer_experience  customer_intimacy  customer_loyalty  data  dating  deloitte  demographic_information  differentiation  digital_media  digital_signage  disappointment  discounting  disillusioned  doug_stephens  downsizing  downward_spirals  e-books  e-commerce  economic_downturn  effectiveness  emotional_connections  engagement  enterprise_clients  entrepreneur  ephemerality  eq  europe  event_marketing  events  exclusivity  executive_management  facebook  facilities  factual  fan_engagement  fans  fast-food  fdi  fear  fitness  flybits  foot_traffic  fortune_500  frameworks  funding  funnies  future  gartner  gate_revenue  google  gps  greek  green_p  guy_laliberté  habits  hackathons  heineken  high_net_worth  home_appliances  home_automation  home_based  homes  hotels  howto  ibm  icelandair  ideas  immediacy  impulse_purchasing  incentives  incrementalism  incubators  indooratlas  indoors  industrial_internet  informed_consent  infosys  innovation  insights  instant_gratification  intentionality  introspection  irobot  irrelevance  jck  john_tory  kairos  kill_rates  large_companies  life_cycle  linearity  live_performances  local  location_based_services  low-key  loyalty  loyalty_management  luxury  mappedin  mapping  marginal_improvements  market_segmentation  market_sizing  marketing  match-making  mckinsey  measurements  meerkat  mergers_&_acquisitions  messaging  metrics  millennials  misrepresentation  mission-driven  mistakes  mlb  mobile_applications  mobile_phones  mobilexco  moments  mondelez  moonshots  museums  navigation  nba  new_products  nhl  nielsen  nomadic  oligopolies  omnichannel  online_advertising  online_travel  opportunistic  organizational_culture  out-of-home  outreach  p&g  panel_moderation  panels  parking  partnerships  path  paul_graham  pelmorex  peripheral_vision  periscope  personalization  pitches  placeiq  platforms  portfolios  privacy  private_equity  product_development  product_launches  programmatic  prospects  purchase_decisions  qsr  questions  r&d  radical  ram_charan  randomness  real-time  referrals  restaurants  retailers  retailloco  risk-avoidance  rob_carrick  rogers  roi  rover  rugby  ryerson  sales  sales_cycle  sap  scandals  scheduling  scotiabank  scouting  sears  security_&_intelligence  seminal_moments  sensors  shopping  shopping_experience  shopping_malls  silence  siri  small_spaces  smart_homes  smart_people  smartphones  sms  soccer  social_classes  social_stratification  speeches  sponsorships  sports  sports_marketing  stadiums  start_ups  staying_hungry  store_closings  store_footprints  storytelling  strategic_thinking  strategy  subway  susan_krashinsky  sxsw  tacit_knowledge  targeting  taxonomy  td_bank  teams  tech-utopianism  technological_change  technology  the_one_percent  thinking_big  threats  tiffany  tips  tools  toronto  tourism  tpa  tpg  tracking  trackr  traffic_congestion  transportation  travel  trends  trustworthiness  tune  turnstyle  twitter  uniqueness  viewers  virtual_reality  walkbase  wayfinding  weaknesses  wealth_management  wearables  weather  web_video  whatsapp  wi-fi  wikipedia  wisdom  women 

Copy this bookmark: