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LBMA  RetailLoco  candy 
8 weeks ago by jerryking
A new industry has sprung up selling “indoor-location” services to retailers
Dec 24th 2016 | Economist

Tracking technologies are ingenious. Some flash out a code to smartphone cameras by means of LED lighting; others, such as IndoorAtlas, a startup with headquarters in California and Finland, monitor how devices disrupt a store’s geomagnetic field. With smartphone ownership rising, the market for tracking phones indoors could grow fivefold between now and 2021, to a total of $23bn, says Research and Markets, a market-research firm.

What do retailers hope to gain? The answer depends on how far they push the technology. On the most basic level, a store might notice that people often walk from “frozen goods” to “alcohol”, and then bring the two closer together. A retailer could also gain more insight into which departments are best at promoting goods—all without knowing anything about shoppers beyond where their legs take them.

If stores can persuade clients to reveal personal information, too, they stand to profit more......Apple and Google are beginning to offer indoor-location services to retailers that use the motion sensors already in handsets. These can see where their owners are, and where they are moving to, using a map of existing Wi-Fi or radio-frequency signals. Shops would not need to set up systems to follow their customers’ phones.
location_based_services  mapping  indoors  tracking  IndoorAtlas  Aisle411  Apple  Google  shopping_malls  retailers  Walkbase  LBMA  foot_traffic  Wi-Fi 
september 2017 by jerryking
Amazon-Backed TrackR Locates $50 Million in New Round - WSJ
By Patience Haggin
Aug. 2, 2017

TrackR’s integration features include the ability to let users ask Alexa to help them locate an item. It also powers Alexa’s phone-finder skill.

In addition tracker tags that fit on keychains or inside wallets, TrackR said it plans to ship later this year its Atlas device, which plugs into wall sockets, to help people locate lost items within their homes more precisely. For example, someone could place the devices in the living room, kitchen and bedroom and then ask Alexa, “What room are my keys in?” Alexa would recommend where to go.

TrackR faces competition from similar offerings from corporate giants like the HTC Fetch and Motorola Keylink, as well as venture-backed startups like Chipolo Inc. and Tile Inc., which has also raised about $60 million.
Amazon  Alexa  TrackR  location_based_services  LBMA 
september 2017 by jerryking
Feeding the parking meter a thing of the past - The Globe and Mail
PETER NOWAK
SPECIAL TO THE GLOBE AND MAIL
SEPTEMBER 5, 2017
SEPTEMBER 4, 2017

Most cities with similar apps have seen adoption levels in the single digits, according to Ian Maher, vice-president of strategic planning and IT for Toronto Parking Authority, which runs the Green P spaces. Toronto's high acceptance is the result of the Green P app being intuitive and easy to use, as well as a general tech-savviness among drivers, he says. "We have a lot of people who are app crazy."

Developed by Charlotte-based Passport Inc., the app has users enter their parking location's numerical code, which is found on curbside meters. They then select the desired amount of time and the corresponding fee is deducted from the money they load into their account via a credit card. The app sends a notification when time is about to expire and allows for extensions if necessary.

On the enforcement side, officers can look up a licence plate number on a hand-held device to see if a car is paid up, or check a location ID for an overall list of authorized vehicles in a specific area.
parking  Green_P  LBMA  location_based_services  mobile_applications  Toronto  TPA 
september 2017 by jerryking
7 Closing Strategies to Double Your Average Sale Size
August 11 | Entrepreneur Magazine | Marc Wayshak - GUEST WRITER
Your success depends on closing bigger, better deals. Put your time and energy into prospects with the power to make large investments and introduce you to others who can do the same.

1. Get over your fear.
Many salespeople are simply too scared to sell to huge companies...... large companies face the same problems as your small customers do, just on a bigger scale. This means they need a bigger version of your solution -- and they have the budget to match. Get over your fear.

2. Stand apart from the crowd.
High-level prospects hear from an average of 10 salespeople every day. If you do what everyone else is doing, you’ll never get through to them or earn their trust. To double your average sales size, you must be intentional about standing apart from the crowd in your industry. While others pitch, you should ask questions. While others are enthusiastic, you should be low-key and genuine. While your competitors focus on their products, you should focus on your prospect’s deepest frustrations and show how you can solve them.

3. Stop selling to low-level prospects.
Selling low-level prospects harms your close rate and decreasing your average sale size. Low-level prospects simply don’t have the power or budget to tell you “yes." They’re not the decision-makers. If you want to increase the size of your sales, stop selling to prospects who lack the budget to invest in your solution.

4. Sell to decision-makers.
It’s a best practice to head straight to the top of the food chain and sell to directors, vice presidents, and C-level executives. They have the power and budget to say “yes” to your offer. If someone refers you back down the chain, you’re still landing an introduction to the right person -- by his or her boss, no less.

5. Stop cold-calling.
Cold calls are miserable. Try implementing a sales-prospecting campaign. Plan your calls, letters and emails as follow-ups to a valuable letter or package you send via FedEx. This could be a special report, unique sample or company analysis. These intentional, repeated touches over a series of months will set you up as a familiar name by the time you actually get your prospect on the phone. When a huge sale is on the line, you can afford to invest time and money to catch a single prospect’s attention.

6. Know the decision-making process.
If you’ve closed only small deals at small companies in the past, you might be accustomed to working with just one or two decision-makers at a time. In large corporations, the decision-making process can be much more complicated. One of the biggest mistakes salespeople make is failing to understand the decision-making process. Get a grasp of this early on, and you can stay in front of the right people, build value for them and close your sales at higher prices.

7. Leverage sales for introductions.
When you close one large sale at a big organization, don’t stop there. Ask new customers for introductions to others in their company or network who could benefit from your offering. You have nothing to lose by asking for introductions, but failure to do so will cost you massive opportunity and revenue.
authenticity  sales  fear  large_companies  differentiation  sales_cycle  buyer_choice_rejection  cold_calling  referrals  prospects  JCK  executive_management  campaigns  Aimia  LBMA  strategic_thinking  close_rate  questions  thinking_big  enterprise_clients  C-suite  low-key 
august 2017 by jerryking

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