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How the Math Men Overthrew the Mad Men | The New Yorker
Google, for its part, has merged all the data it collects from its search, YouTube, and other services, and has introduced an About Me page, which offers advertisers your date of birth, phone number, where you work, mailing address, education, where you’ve travelled, your nickname, photo, and e-mail address. Amazon knows even more about you. Since it is the world’s largest store and sees what you’ve actually purchased, its data are unrivalled. Amazon reaches beyond what interests you (revealed by a Google search) or what your friends are saying (on Facebook) to what you actually purchase. With Amazon’s Alexa, it has an agent in your home that not only knows what you bought but when you wake up, what you watch, read, listen to, ask for, and eat. And Amazon is aggressively building up its meagre ad sales, which gives it an incentive to exploit its data.
kb_society  kb_cpu  privacy  law 
5 hours ago by rootis0

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