Nielsen Nabs Sorenson Media to Fuel Smart TV Ad Push
yesterday by palfiericmw
https://www.lightreading.com/video/advertising-services/nielsen-nabs-sorenson-media-to-fuel-smart-tv-ad-push-/d/d-id/749604Nielsen (NYSE: NLSN) has launched a new technology_ product and commercial initiative_ Nielsen Advanced Video Advertising_ that will focus on expanding and innovating addressable advertising for Smart TVs and beyond. To further accelerate this initiative_ Nielsen has acquired Sorenson Media_ a leading addressable TV technology provider that will help transform TV from a one-to-many a one-to-one medium by powering addressable ad delivery and measurement.
yesterday by palfiericmw
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