kellog   14

Big-Name Food Brands Lose Battle of the Grocery Aisle - WSJ
By Annie Gasparro
Updated April 30, 2017

America’s packaged-food giants are losing the battle for retailers’ shelf space, complicating their efforts to break out of a yearslong slump. Instead of promoting canned soup, cereal and cookies from companies like Kraft Heinz Co. Kellogg Co., and Mondelez International Inc., grocery stores are choosing to give better play to fresh food, prepared hot meals, and items from local upstarts more in favor with increasingly health-conscious consumers. [Grocery stores] are seeking ways to... maximize return on our shelf space,..........[Grocery stores] like other retailers, aren’t giving up on big brands. But finding new ways to entice people to walk through the center aisles again is tricky.

Some brands are seeking ways to get their products into the fresh and prepared foods section of the store. But, Mr. Fitzgerald says: “If we overrun perishables with all the big packaged brands, we lose our competitive edge.”

Instead, retailers such as Wal-Mart Stores Inc. are pressuring big brands to lower their prices as a way to attract customers..........Companies like Hershey and PepsiCo Inc. said they are working with retailers to be creative. “That’s a conversation we’ve been having with some of the retailers, to say ‘how can we help you rethink the center store so that we can bring growth back,” said Pepsi Chief Indra Nooyi on a conference call last week, when it reported declines in its Quaker Foods division. “Our hope is that with the rejuvenation of the center store, our categories will grow, too.”.......Big brands are increasingly focusing on improving profitability through cost-cutting and consolidation. Kraft and Heinz combined two years ago as slow growth spurred a need for savings. Kraft Heinz Co. has been able to cut more than $1 billion from the two predecessor companies’ budgets. Some analysts say Kraft Heinz’s sights could be set on Mondelez, which unsuccessfully attempted to buy Hershey last year... Kraft and Mondelez used to be part of the same conglomerate until 2012, when it was split in two.
grocery  supermarkets  brands  retailers  CPG  Kraft_Heinz  shelf_space  Kellog  Mondelez  Hershey  PepsiCo  prepared_meals  perishables  fresh_produce 
may 2017 by jerryking
Fast Food: Amerika hat es satt | ZEIT ONLINE
Bürger ohne Burger: Die US-Verbraucher ändern ihre Ernährung und stürzen Marken wie Coca-Cola und Kellogg’s in die Krise.
Ernährung  CocaCola  Kellog  USA  News  Wirtschaft  FastFood 
january 2016 by Einfach_Essen
For Kellogg, Cereal Sales Recovery May Be Lost Hope - Bloomberg Business
via Pocket - Who Killed Tony the Tiger? - Added February 26, 2015 at 09:38PM
IFTTT  Pocket  kellog 
april 2015 by deabal
Five Essential Things I Learned at Net Impact Week | Kellogg MBA Students
ColaLife, a social enterprise based in the UK, noticed that essential medicines weren’t reaching rural African communities. Yet shelves in every village were well-stocked with Coca-Cola. By finding a way to squeeze its medicines into the unused space in Coke’s shipping crates, ColaLife unlocked a distribution network on a new continent. (With a healthier customer base, Coke’s not complaining either.)
colalife  colalifepr  kellog 
november 2013 by 51m0n
Filmotype: Kellog
From the site: “Released by Filmotype in the late 1950s, Filmotype Kellog expanded its Scripts category with this informal style brush script inspired by sign painter classic brush script styles and expanded to allow a wider line setting. Filmotype Kellog was developed from the original font filmstrips and includes a full international character compliment, automatic fractionals, ordinals, with a complete set of alternate characters and ligatures to allow flawless typesetting in dynamic OpenType format.”
tn144  typedia  typography  type  typeface  filmotype  kellog  script  signpainter  brush  retro  casual  display 
may 2013 by splorp
Get $15 In Rice Krispies Cereal Class Action
You don't have to show a proof of purchase to claim $15 in a class action lawsuit against Kellogg. Just be someone who bought Kellog's Rice Krispies or Cocoa Krispies between June 1, 2009 and March, 1 2010.

The lawsuit contends that the cereal maker falsely advertised that the two cereals supported your immune system even though it didn't have adequate data to back the claim.

Kellog settled a similar lawsuit last year over its Frosted Mini-Wheats, which claimed to "clinically improve kids' attentiveness by nearly 20%."

You can get $5 per box you bought, up to 3 boxes per household. Get and submit your online claim form, attesting under penalty of perjury that you did indeed buy the cereal, at

[ via TopClassActions]
Government_and_Legal  cereal  classactionsettlements  cocoakrispies  coocooforfalseclaims  gettingmoney  kellog  lawsuits  ricekrispies  shopping  supermarkets  from google
june 2011 by knilob

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