jtbd   46

How I Learned To Build Products People Care About ⚙ Co.Labs ⚙ code + community
"I stumbled upon this book, Something Really New: Three Simple Steps to Creating Truly Innovative Products, by Denis J. Hauptly, which sums it up very nicely. In order to create a truly innovative product:

1. Study the tasks people use a product for.
2. Turn those tasks into a series of steps the person follows to get the task done.
3. Finally, start eliminating steps. That's it. Innovative products eliminate the friction of doing a task."

"Draft continues to give me evidence that innovation by focusing on removing steps in tasks is a great way to build a product."
product  JTBD 
june 2013 by markott
stratēchery by Ben Thompson | Apps, People, & Jobs to Be Done
Ben Thompson highlights how mobile apps are all about JTBD by reviewing the apps on his phone
apple  jtbd  apps 
may 2013 by fraser
stratēchery | The iPad: it’s for everyone else
Wonderful article succinctly arguing that the iPad is good enough at content creation for mainstream users and the best tool for content consumption. Written in 2010.
ipad  jtbd  apple  mobility  stratechery 
may 2013 by fraser
Never Say WordPress When Selling a Web Design Project
"I always assumed that when a customer called me for a website, that the problem they are trying to solve was: getting a new website. But it’s not.
Businesses are looking to solve sales, marketing, logistics, customer service, or public relations problems. Websites just happen to be a great solution to problems in those areas (and many others)."
The lesson is: don't talk about commodity technology. Talk about the "job to be done".
jtbd  business  marketing 
april 2013 by audionerd
(500) http://t.c
RT : this myth will never die. customers absolutely know what they want. .
myth debunked: ...
jtbd  mobile  SAPCustDev  from twitter
january 2013 by phil_hendrix
Customers Don’t Know What They Want—Until They See It - The Accelerators - WSJ
RT : this myth will never die. customers absolutely know what they want. .
myth debunked: ...
jtbd  from twitter
january 2013 by phil_hendrix
Market Disruptions & Online Learning - YouTube
Video with the milkshake example explaining jobs to be done theory
innovation  jobs  marketing  claytonchristensen  jtbd 
january 2013 by fraser

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