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Replacing The User Story With The Job Story
I’ve written about the problem with user stories before. At the time, I found it better to just have the team talk over proposed changes to the product.
jtbd  ux 
5 days ago by neilscott
8 Things To Use in “Jobs-To-Be-Done” Framework For Product Development
Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer a product or service that customers find irresistible. “Job-to-be-done” changed the way I am looking at the startup I am involved with.
jtbd  ux 
5 days ago by neilscott
Twitter
(Jobs-to-be-Done) is not a “method”. More a way of thinking about:
a) *why* customers are _really_ using your…
JTBD  from twitter_favs
24 days ago by adamayers
Twitter
Interested in ? Good news: I have published my from the book “When coffee and kale compete”, by…
sketchnotes  JTBD  from twitter_favs
29 days ago by benjaminparry

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