jargon   2281

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Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly
Most texts on writing style encourage authors to avoid overly-complex words. However, a majority of undergraduates admit to deliberately increasing the complexity of their vocabulary so as to give the impression of intelligence. This paper explores the extent to which this strategy is effective. Experiments 1–3 manipulate complexity of texts and find a negative relationship between complex- ity and judged intelligence. This relationship held regardless of the quality of the original essay, and irrespective of the participants’ prior expectations of essay quality. The negative impact of complexity was mediated by processing fluency. Experiment 4 directly manipulated fluency and found that texts in hard to read fonts are judged to come from less intelligent authors. Experiment 5 investigated discounting of fluency. When obvious causes for low fluency exist that are not relevant to the judgement at hand, people reduce their reliance on fluency as a cue; in fact, in an effort not to be influenced by the irrelevant source of fluency, they over-compensate and are biased in the opposite direction. Implications and applications are discussed.

Oppenheimer, D. M. 2006. Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. Applied Cognitive Psychology, 20: 139-156.
jargon  plain_english 
29 days ago by MF_reads
Journalistic jargon: hed, dek, lede, nut graf/nutgraf
“There’s a lot of strange spelling in the newsroom. ‘Hed’ stands for ‘headline,’ ‘dek’ stands for ‘deck,’ ‘lede’ stands for ‘lead,’ and ‘graf’ stands for ‘graph’ (as in paragraph).

“What do these terms mean?

“The hed is the headline of the story. That’s easy enough.

“The dek, also known as the subhed, is a short sentence or two that summarizes what the article is about. It generally appears right after the hed and ‘helps readers get an idea of the story and make a decision about whether they should continue on to read the full article’ (source: The Balance). Apparently it comes from the old Dutch word ‘dek,’ meaning ‘to cover’ (not sure why that makes sense, but okay).

“Nowadays, in online news, the dek contains terminology chosen for Search Engine Optimization (SEO) purposes. Yesterday, our homepage featured this article paying tribute to Debbie Reynolds. The dek is the sentence in grey below the hed.”
graf  dek  hed  2018  copyediting  subhed  slang  jargon  canonical  writing 
5 weeks ago by handcoding
How Clienteling Can Turn Customers into Brand Evangelists - Salesforce.com
The most widely accepted clienteling definition refers specifically to the processes or tools used to promote customer satisfaction through the personalization of the shopping experience.
shopping  retail  jargon 
11 weeks ago by lgalli

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