jargon   2281

« earlier    

Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly
Most texts on writing style encourage authors to avoid overly-complex words. However, a majority of undergraduates admit to deliberately increasing the complexity of their vocabulary so as to give the impression of intelligence. This paper explores the extent to which this strategy is effective. Experiments 1–3 manipulate complexity of texts and find a negative relationship between complex- ity and judged intelligence. This relationship held regardless of the quality of the original essay, and irrespective of the participants’ prior expectations of essay quality. The negative impact of complexity was mediated by processing fluency. Experiment 4 directly manipulated fluency and found that texts in hard to read fonts are judged to come from less intelligent authors. Experiment 5 investigated discounting of fluency. When obvious causes for low fluency exist that are not relevant to the judgement at hand, people reduce their reliance on fluency as a cue; in fact, in an effort not to be influenced by the irrelevant source of fluency, they over-compensate and are biased in the opposite direction. Implications and applications are discussed.

Oppenheimer, D. M. 2006. Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. Applied Cognitive Psychology, 20: 139-156.
jargon  plain_english 
29 days ago by MF_reads
Journalistic jargon: hed, dek, lede, nut graf/nutgraf
“There’s a lot of strange spelling in the newsroom. ‘Hed’ stands for ‘headline,’ ‘dek’ stands for ‘deck,’ ‘lede’ stands for ‘lead,’ and ‘graf’ stands for ‘graph’ (as in paragraph).

“What do these terms mean?

“The hed is the headline of the story. That’s easy enough.

“The dek, also known as the subhed, is a short sentence or two that summarizes what the article is about. It generally appears right after the hed and ‘helps readers get an idea of the story and make a decision about whether they should continue on to read the full article’ (source: The Balance). Apparently it comes from the old Dutch word ‘dek,’ meaning ‘to cover’ (not sure why that makes sense, but okay).

“Nowadays, in online news, the dek contains terminology chosen for Search Engine Optimization (SEO) purposes. Yesterday, our homepage featured this article paying tribute to Debbie Reynolds. The dek is the sentence in grey below the hed.”
graf  dek  hed  2018  copyediting  subhed  slang  jargon  canonical  writing 
5 weeks ago by handcoding
How Clienteling Can Turn Customers into Brand Evangelists - Salesforce.com
The most widely accepted clienteling definition refers specifically to the processes or tools used to promote customer satisfaction through the personalization of the shopping experience.
shopping  retail  jargon 
11 weeks ago by lgalli

« earlier    

related tags

2018  abbreviations  absolute-relative  academe  accelerationism  accessibility  accuracy  activism  adversarial  advice  agriculture  ai-control  ai  algorithms  alien-character  allodium  altruism  analogy  analysis  analytical-holistic  anglo  anglosphere  anthropology  antiquity  aphorism  applicability-prereqs  argot  art  article  articles  asia  autism  automata  axelrod  axioms  best-practices  biases  big-peeps  bio  biodet  biotech  books  branches  branding  brexit  britain  bullshit  bullshitt  business  buzzwords  canon  canonical  capital  capitalism  censorship  charity  chart  cheatsheet  cheatsheets  checklists  chiluu  china  chinese  christianity  civic  civil-liberty  civilization  cleaning  cliches  coalitions  coding  cohesion  comedy  comments  common  communication  comparison  competition  compilers  concept  conceptual-vocab  connection  connectors  conquest-empire  contemporary  contracts  contradiction  cooperate-defect  coordination  copy  copyediting  copywriting  cost-benefit  counter-revolution  courage  creation  creative  crime  crux  cultural-dynamics  culture  curiosity  cz  czech  darwinian  database  debt  decision-theory  deep-materialism  deepgoog  definition  definitions  degrees-of-freedom  dek  democracy  descriptive  dictionary  dictionnary  dignity  direct-indirect  discipline  dj  djing  documentation  documents  duty  dvcs  early-modern  earth  ecology  economics  eden  egalitarianism-hierarchy  egt  elites  emotion  empirical  ends-means  english  enhancement  enlightenment-renaissance-restoration-reformation  epistemic  equilibrium  equipment  ethics  europe  evolution  evopsych  explanans  explanation  feminism  fiction  filmmaking  finance  flexibility  flux-stasis  flying  foieg  foodbanks  football  for  foreign-lang  formal-values  forms-instances  fp  from:bbc  from:ifttt  frontier  functads  functional-programming  functional  functionalprogramming  functors  funny  futurism  gallic  games  gender-diff  gender  georgeorwell  german  gibbon  git  github  glossary  gnon  good-evil  google  government  graf  grammar  group-selection  guardian  guides  hack  hacker  hackernews  hackers  hacking  hardware  hari-seldon  haskell  hed  helpful  hi-order-bits  history  homelessness  homo-hetero  homophones  honor  horror  howto  humility  ideas  idioms  illusion  impetus  incomprehensible  industrial-revolution  inference  information  inside.baseball  insight  inspiration  institutions  insults  integrity  internet  interview  intricacy  invariance  investing  iron-age  is-ought  it  janus  javascript  jibberish  joid  js  kinship  knowledge  land  language  languages  latin  law  legacy  legalese  lesswrong  letters  leviathan  lexicography  lexicon  libraries  life-history  lingo  linguistics  links  lisp  list  lists  literature  local-global  logic  lolbuttcoin  love-hate  lxd  machine-learning  machine.learning  macro  male-variability  management  manipulation  marketing  markets  martial  matching  medieval  mediterranean  meta-analysis  meta:rhetoric  metabuch  metameta  methodology  micro  military  miri-cfar  mission  models  modern-art  money  morality  movies  multi  music  n-factor  nascent-state  nature  neologism  networking  new-religion  news  nfv  nibble  nietzschean  noble-lie  nonsense  objektbuch  occident  of  office  opensores  openstack  opnfv  optimate  orfe  org:edu  org:junk  org:mag  org:nat  org:popup  organizing  orient  origins  orwellian  outcome-risk  parable  paradox  parallax  parenting  pcf  pdf  performance  personality  phalanges  philosophy  phrasing  physics  pinker  plain_english  plainlanguage  planning  plots  poetry  political-science  politics  polling  pop-diff  popsci  power  ppc  pre-ww2  precision  prediction  priors-posteriors  problematic  production  productivity  profile  programming  protocol  publishing  q-n-a  quotes  ranking  rationality  ratty  realness  reason  recall  recent-selection  recommended  reddit  reduction  reference  relativity  religion  repository  research  responsibility  retail  revolution  rhetoric  rhetorical  right-wing  rigidity  risk  robust  roots  rules  sapiens  satire  science  scientists  securities  security  self-control  seo  sex  shaving  shopping  showcase  signaling  similarity  singularity  sinosphere  sky  slang  slogans  sociality  society  solid-study  space  spatial  specialization  speculation  sports  ssh  stackex  statistics  stories  strategies  strings  stroppyeditor  study  stupid  styleguides  subculture  subhed  sulla  supply-demand  survey  synchrony  synonyms  sysadmin  systematic-ad-hoc  tech.bros  technical-writing  technical  technocracy  technology  telos-atelos  terminology  terms  the-basilisk  the-classics  the-founding  the-great-west-whale  the-self  the-trenches  the-watchers  the  theory  theos  things  thinking  time-preference  time  topology  tormund-of-gurmoids  tradition  translation  tribalism  trust  truth  twitter  ui  uncertainty  uniqueness  unitedkingdom  units  universalism-particularism  us-them  usa  useful  ux  values  video  virtu  virtualization  visual  vitality  vocab  vocabulary  volo-avolo  water  webdev  website  websites  weird  welfare  westminster  wiki  wikipedia  williamlutz  wisdom  word.salad  words  work  writing  yak  🌞  🐸  👽 

Copy this bookmark:



description:


tags: