jargon   2295

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How Clienteling Can Turn Customers into Brand Evangelists - Salesforce.com
The most widely accepted clienteling definition refers specifically to the processes or tools used to promote customer satisfaction through the personalization of the shopping experience.
shopping  retail  jargon 
22 days ago by lgalli
The Tangled Language of Jargon | JSTOR Daily
"What our emotional reaction to jargon reveals about the evolution of the English language, and how the use of specialized terms can manipulate meaning."



"How Jargon Can Exclude and Obscure

It turns out that, far from being objective, jargon—outwardly a sober, professional kind of talk for experts from different occupational fields—has always carried with it some very human impulses, placing power and prestige over knowledge. A doctor, for example, might inappropriately use jargon in explaining a diagnosis to a patient, which prevents the patient from participating in their own care. This quality of jargon attracts those that might want to obscure biases, beef up simplistic ideas, or even hide social or political embarrassments behind a slick veneer of seemingly objective, “scientific” language without being challenged.

Latinate forms happen to lend themselves well to new terminology like this, especially technical jargon, for those very perceptions of precision and prestige, as well as detachment. But this detachment comes with a price. The alienness and incomprehensibility of new jargon words we’re unfamiliar with might sometimes make us a mite uncomfortable. It can sound inauthentic, compared to other innovative language change, from slang to secret languages. There are all kinds of innovative speech used by certain groups not just to share information easily, or to talk about new ideas, but also to show belonging and identity—and to keep outsiders out.

It’s one of the reasons people hate jargon with a passion and have been railing against it for years, centuries even. H. W. Fowler called it “talk that is considered both ugly-sounding and hard to understand.” L.E. Sissman is a little more subtle. Sissman defines jargon as “all of these debased and isolable forms of the mother tongue that attempt to paper over an unpalatable truth and/or to advance the career of the speaker (or the issue, cause or product he is agent for) by a kind of verbal sleight of hand, a one-upmanship of which the reader or listener is victim.”

Jargon, as useful as it is in the right contexts, can end up being socially problematic and divisive when it hides and manipulates meanings from those who need to receive the information. This negative reception hasn’t stopped jargon that apes scientific language from being widely produced, by economists, academics, entrepreneurs, journalists… and probably even poets. Jargon has now become the devil’s corporate middle management’s language, making information harder to share and receive. It has seeped into almost every facet of a complex modern life, giving us new buzzwords not even a mother could love, with terms like self-actualization, monetize, incentivize, imagineering, onboarding, synergize, and the like. And there’s so much more where that came from.

When Jargon Becomes Dangerous

William D. Lutz talks about how jargon and doublespeak can often be carefully designed to cover up embarrassing or secret information. For example, a commercial airline that had a 727 crash, killing three passengers, was able to pass off the resulting three million dollar insurance profit on its books as “the involuntary conversion of a 727,” which was unlikely to be questioned by confused shareholders whose eyes would probably have glazed over from the cumbersome legal jargon.

Words aren’t equal just because they mean the same thing, especially when the stakes are high. It’s not simply a matter of knowing or not knowing the meaning of these words, or if they accurately describe facts, but what Sally McConnell-Ginet calls the conceptual or cultural baggage, the hidden background assumptions the language carries with them, the ‘ologies and ‘isms that pretend to be something they’re not. Most recently in politics, the Kavanaugh confirmation hearings showed how deftly legal terminology can be wielded to avoid or plausibly deny or confuse clear facts. For example, denying knowledge of stolen documents is literally not a lie if you steadfastly assume they aren’t stolen, despite textual evidence to the contrary. The statement “I am not sure that all legal scholars refer to Roe as the settled law of the land” literally defers to a fact, the meaning of which is true. The conceptual baggage the statement carries with it, however, strongly suggests the writer does not disagree with the opinion.

Linguist Dwight Bolinger suggests that this is exactly the kind of heinous abuse of meaning that makes linguistic activism critical, shining a spotlight on these egregious cases where lies are hidden by omission or avoidance of the truth in jargon, euphemism, doublespeak, and other linguistic trickery."
jargon  language  specialization  2018  chiluu  communication  manipulation  english  synonyms  williamlutz  georgeorwell  styleguides  writing  linguistics  words 
23 days ago by robertogreco
The Office Life - The most cringe-worthy business jargon, delivered fresh.
I'll have to triangulate with Gaving from Accounting before we can move forward
business  cliches  jargon  culture  work  idioms 
4 weeks ago by dandv
Anthro-Tech on Twitter: "This is important to understand. It's not only that jargon makes your content more difficult to understand, but it also can undermine your users' confidence. As content creators, we should aspire to empower our users, not diminish
“This is important to understand. It’s not only that jargon makes your content more difficult to understand, but it also can undermine your users’ confidence. As content creators, we should aspire to empower our users, not diminish them.”

(That’s in reply to this tweet:)
“life got a lot better when i realized something: just because i can’t understand the jargon being used in a discussion doesn’t mean i am dumb or that my insight in that discussion is worthless. often, if anything, jargon is used as a weapon to make people feel exactly that way.”
twitter  plainlanguage  jargon  2018 
7 weeks ago by handcoding
Jobcentre Staff Told By DWP Not To Record Number Of People They Send To Foodbanks
The Whitehall department’s so-called ‘Operational Instructions’ were obtained following a Freedom of Information request in February which asked for details on what staff are told to do if people ask for food aid. The FOI was first flagged by Alex Tiffin on his blog, Life Of A Universal Credit Sufferer. 
The instructions state that instead of offering referrals or vouchers to claimants, Jobcentre staff must only offer “signposting slips”.
foieg  jargon  foodbanks  welfare  documents 
9 weeks ago by paulbradshaw

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