journalism because they started out selling components and their video blogs came later? When does

Brain Pickings is the brain child of Maria Popova, a cultural curator and curious mind at large, who also writes for Wired UK, The Atlantic and Design Observer, among others. She gets occasional help from a handful of guest contributors.

Brain Pickings is a human-powered discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are.

Because creativity, after all, is a combinatorial force. It’s our ability to tap into the mental pool of resources — ideas, insights, knowledge, inspiration — that we’ve accumulated over the years just by being present and alive and awake to the world, and to combine them in extraordinary new ways. In order for us to truly create and contribute to the world, we have to be able to connect countless dots, to cross-pollinate ideas from a wealth of disciplines, to combine and recombine these ideas and build new ideas — like LEGOs. The more of these building blocks we have, and the more diverse their shapes and colors, the more interesting our creations will become.

Brain Pickings is your LEGO treasure chest, full of pieces across art, design, science, technology, philosophy, history, politics, psychology, sociology, ecology, anthropology, you-name-itology. Pieces that enrich your mental pool of resources and empower you to combine them into original concepts that are stronger, smarter, richer, deeper and more impactful — a modest, curiosity-driven exercise in vision- and mind-expansion. Please enjoy.

"really deep appeal of Instagram…It changes the way I look at the world around me.<br />
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I’m not a super visual person; I do not normally take a lot of photos. But now I am, & do. Whenever you join a new social network, there’s this sudden, gentle pressure to be more interesting. In the case of Twitter…a pressure to post ever-more-cool undiscovered URLage. In the case of Instagram, it means posting ever-more-nifty snapshots. And this in turn means that I’ve begun looking at the world around me anew. I used to walk around my neighborhood blissfully — or stressfully — ignoring my surroundings, while staring at the sidewalk (or, ironically, my iphone). Now I find myself spotting unusual bits of graffiti, or patterns that fall trees make against the sky, or how super strange the robot is on Yo Gabba Gabba when my kids watch in the morning. Or that blue door on the brownstone in the picture above: How did I not notice how pretty it was? It’s like my third eye has opened up!"

For a platform that sells itself as a manifestation of digital possibility, this approach is surprisingly anachronistic. (Even, you might say, Chautauquan.) In the past, sure, we have insistently associated ideas with the people who first articulated them. Darwin's theory of evolution. Einstein's theory of relativity. Cartesian dualism. Jungian psychology. And on and on and on. (Möbius' strip!) Big ideas have their origin myths, and, historically, those myths have involved the assumption of singular epiphany and individual enlightenment. 

Great curator

The patent filed for Flickr's "Interestingness" algorithm

An RSS feed of "interesting photos" in flickr without the flowers

"My position is that a designer is—or should be—first a poet. For that reason the books I have listed refer to a wide spectrum of human activity. They can be especially helpful and interesting to read for almost all activities having to do with creating products (industrial products) in our society of consumption."

How Will Shortz Edits a New York Times Crossword Puzzle

… and this is where my trouble begins. Because the truth is, while I love finding cool things online, it’s often incredibly hard to reconstruct precisely how I stumbled across them.