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‘Hard to justify investing resources': Publishers still cautious on IGTV efforts with lack of ads - Digiday
A variety of top publishers have used IGTV, but most of them still categorize their efforts as experiments — and few are devoting dedicated resources to it. One major hurdle is the lack of monetization on IGTV, despite mid-roll and pre-roll ads supporting similar content on Facebook Watch, Snapchat Discover and YouTube. This week, Instagram added its branded content tool to IGTV, so all business and creator accounts can disclose paid partnerships that way. But there’s no mention of formal ad units. Another issue is the lack of audience awareness and interest, as much as Instagram tries to legitimize IGTV through placements in the main Instagram feed and on users’ profiles. In short, publishers don’t yet see IGTV as a can’t-miss opportunity.
igtv  Instagram  onlineVideo 
6 weeks ago by paulbradshaw
What's next for IGTV? | Mobile Marketer
In May 2019, IGTV announced its second game-changing update, making the decision to support horizontal video. Many brands were slow to embrace IGTV's arrival due to its focus on vertical videos, debating whether it was worthwhile to create original video content for a single platform.

This introduction has been received positively by brands and influencers alike, providing more flexibility in terms of content creation and repurposing, with greater scope for creativity throughout campaigns. Content creators will be able to take advantage of this offering, working in collaboration with brands to produce more engaging videos, which could ultimately lead to a larger viewership.
igtv  vertical  video  content  tv 
6 weeks ago by dancall
Instagram needs stars, and it’s built a team to find them - The Verge
IGTV is a major point of focus this year, and Instagram’s creators team, which is based in Los Angeles, has been tasked with not only identifying talent, but helping them create content on the platform, whether that’s by offering studio space or money to fund their shoots. They’ll support the creators, especially the ones they know make content that Instagram users will like and share. In return for taking a bet on IGTV, Instagram tells creators they’ll be ahead of everyone else when it becomes a massive success. The support doesn’t only extend to IGTV, but the partnerships team encourages creators to try it, especially because it’ll likely have ads soon, and there’s money to be made.
igtv  celebrity  facebook  instagram  how-to  measurement 
april 2019 by dancall
Nike leans into empowering IGTV series with 'Fight for Your Dream' | Mobile Marketer
Nike released another video series on IGTV, Instagram's standalone video app, this time to share stories of four female athletes who are rising stars in boxing, wrestling and taekwondo. The "Fight for Your Dream" series will roll out a full season of similar videos throughout the year, according to a statement shared with Mobile Marketer
Developed with agency Conscious Minds, the IGTV series highlights Somali-British boxing champion Ramla Ali, Lebanese-German boxing champion Zeina Nassar, Turkish world champion wrestler Yasemin Adar and Turkish Taekwondo champion Irem Yaman.
sportswear  igtv  content  diversity 
february 2019 by dancall
Publishers are mostly recycling YouTube videos for IGTV - Digiday
Sports publisher Whistle has been sharing its YouTube series “No Days Off” on IGTV, which mostly just required cropping the already-produced videos to be vertical. The publisher said it has been impressed by a growing audience on its IGTV videos. One IGTV video about a 10-year-old basketball player garnered 2.18 million views. That same video has 2.2 million views on YouTube. Though, that’s not true for each one. One video about a rock climber has 19,000 views on IGTV compared to 676,000 views on YouTube. Other videos on its IGTV channel have crossed the million mark, according to Joe Caporoso, vp of social media at Whistle.
shovelware  onlineVideo  igtv  Instagram 
january 2019 by paulbradshaw
Under Armour laces up influencer-hosted IGTV series | Mobile Marketer
Under Armour is promoting its Icon line of customized athletic gear with its first long-form episodic video series on IGTV, according to an announcement shared with Mobile Marketer. The "UA Icon Creator Collabs" series combines sneakerhead culture with the art world and highlights street-style trends from influential tastemakers nationwide on Instagram's video-sharing platform.
The series, which is shot in a vertical video format geared for mobile viewing, shows how Under Armour Icon lets people customize a variety of sneakers such as the Curry 5 and HOVR. Influencers Jacques Slade and Jazeri Allen-Lord host the series, which also appears on Google's YouTube.
sportswear  igtv  partnerships  instagram  content  video 
november 2018 by dancall
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series | Mobile Marketer
Nike is rolling out its first content on IGTV, Instagram's standalone video platform, to highlight the inspiring stories of everyday athletes, according to an announcement shared with Mobile Marketer. The sportswear brand plans to roll out the content under the banner "My Crazy Dream" through next year.
The first few videos are available via the @Nike account on IGTV, which is tied into the brand's Instagram account that has more than 82 million followers. The first episodes include profiles of Maynor De Leon, a 700-pound Chicago resident who loses weight with a rigorous training program, and Sarah Reinersten, a Paralympian who prepares for a triathlon.
sportswear  igtv  content  csr 
november 2018 by dancall
How Vogue International engages Generation Z on Instagram | Media news
One part of the editorial strategy was to identify what stories are of interest to the followers, and than finding young people who represent these communities.

“Engagement is one of the most important indicators of success,” said Ray who is collaborating with Vogue's network of editors internationally on improving and growing their Instagram presence.

Having their followers commenting on the stories, saying a particular topic or image resonated with them, and sharing it are among the most important factors that the publisher uses to measure their social media success.

For a more personal approach, Vogue International's Instagram account includes IGTV stories that feature people talking in first person, speaking directly to the camera from their point of view.
Instagram  vogue  Magazines  youth  onlineVideo  igtv  s 
november 2018 by paulbradshaw
You can now share IGTV videos to your Instagram Story - The Verge
Instagram announced a new feature today that lets you share IGTV videos to your Instagram Story. Tapping the paper airplane icon will open up an option to ‘Add video to your story,’ and your friends can tap the preview to go watch the entire video in IGTV.

Until now, its only been possible to add a link to an IGTV video on business accounts, which allowed users to swipe up and be taken to watch the full IGTV video. The new feature allows for users to share a preview of any IGTV video in their stories, similar to the feature that lets users instantly repost stories they’re mentioned in.
november 2018 by dancall
La vidéo d’Instagram peut être prévisualisée dans les via
Stories  IGTV  from twitter_favs
november 2018 by bperrier
How publishers are using Instagram's new long-form video feature, IGTV - Digiday
A week after Instagram launched its dedicated longer-form vertical video hub, publishers are posting a mix of livestreamed content, repurposed vertical video from other platforms and original features.
instagram  instagram-video  igtv  social-stories 
october 2018 by reginajmc
BBC Family & Education News - Meet the woman who steams vaginas | Facebook
Jessie Aru-Phillip’s video on vaginal steaming was most-watched on BBC News’ Instagram TV platform (IGTV) with over 80,000 views. On Facebook it had 34,000 10-second views and the average view time was 27 seconds.
igtv  bbc  fb  video 
september 2018 by paulbradshaw

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