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How Apple Built An iPhone Camera That Makes Everyone A Professional Photographer
““I think the attempt was less to mimic any one specific style and more to try to touch on the range of styles that exist, so we can try to find something for everybody, from core elements of style, rather than a particular design point,” Schiller says when I observe that “Stage Light” really does look like Vermeer, when it blacks out a subject's background.

"Truthfully, it wasn’t ‘make this one look like X,’” he says. “It was more, ‘let’s get enough range so that everyone has some different choices for different situations that cover key use cases.’ So it's learning from the way others have used lighting throughout history, and around the world.”” …

“"We think the best way to build a camera is by asking simple, foundational questions about photography," Manzari says. "What does it mean to be a photographer? What does it mean to capture a memory? If you start there — and not with a long list of possible features to check off — you often end up with something better. When you take away the complexity of how the camera works, the technology just disappears. Then people can apply all your creativity to that moment you're capturing. And you get some incredible photographs."”
2017  Apple  photography  camera  iPhone  iPhone_8  iPhone_X 
20 hours ago by Preoccupations

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